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Joy Clarkwin

Marketing Manager

Joy is Filter’s voice to the outside world, developing our content and marketing strategies, and communicating the great work that we do to the widest audience. Joy manages our website content, social media channels, resource centre, the UnFILTERed video podcast series, our Enterprise Guide eBook series and every aspect of our marketing activity.

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Articles


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AI

Why Brands Must Prioritise GEO in an AI-Driven Shopping Landscape

As AI reshapes how consumers shop, from search to seamless recommendations, brands must pivot to Generative Engine Optimisation (GEO) or risk disappearing from the digital shelf.

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AI

Hotel Content Optimisation for AI: Why Your Digital Strategy Must Evolve in 2025

As AI tools like ChatGPT and Gemini revolutionise how travellers plan their trips, hotel brands must rethink their content strategies or risk disappearing from the conversation.

Text on a colorful geometric background announcing "WordCamp Europe 2025" in Basel, Switzerland, from June 5-7, 2025.

We’re Heading to WordCamp Europe 2025!

Find out what we’re looking forward to at WordCamp Europe 2025, from inspiring talks to great food, community vibes and everything inbetween.

Crowd gathered at AWS Summit London event, with the logo prominently displayed. The venue is bustling with attendees engaging with various exhibits and activities, set in a large, illuminated conference hall.

Empowered by Partnership: Filter Joins AWS Select Tier at London Summit

Discover how Filter’s growing partnership with AWS and key insights from this year’s London Summit are shaping the future of our cloud and AI solutions.

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WordPress, Pizza and Great People: Allie Tupper’s Evening at WP London

Find out how Allie Tupper is helping shape the WordPress community, one meetup at a time.

Two people against a brick backdrop, with the words "FILTER" and "BIMA" accompanied by a red geometric design on a black background.

Rachel Berry and Oliver Morrison Drive BIMA’s Impact Across the UK

Exciting things are happening at Filter as our team takes on new industry roles - find out how we’re strengthening our impact with BIMA.

Logo featuring "FILTER" and "VWO" with an 'x' in between on a light, wavy background.

Elevating Digital Optimisation with VWO

Find out how our new partnership with VWO will enable us to deliver more personalised, data-driven digital experiences for our clients.

A group of people wearing chef hats stand behind a counter displaying several decorative cakes. The setting appears to be a festive baking event inside a large tent.

Rising to the Occasion: Our Team’s Baking Adventure in Birmingham

Curious about what happens when a remote-first team swaps laptops for mixing bowls? Find out in our latest team adventure in Birmingham.

Golden "2024" numbers with sparkling confetti, set against a blurred blue background with faint, indistinct images of people.

2024 Highlights: Celebrating Growth, Client Success and Industry Recognition

As we reflect on an incredible year, we're excited to share the highlights, achievements, and milestones that have made 2024 a year of growth, innovation, and recognition for our agency.

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What WordPress 6.7 Means for Your Website

Uncover how WordPress 6.7's new features can enhance your website and how Filter can help you make the most of them.

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Celebrating 8 years of innovation and growth at Filter

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Teapots, Black Cabs and Team Spirit: Our London Adventure

People sitting and using devices in a lounge setting are overlaid with an orange filter. The text "HubSpot Provider" and "Solutions Partner Program" is prominently displayed across the image.

Filter Becomes Official HubSpot Provider, Enhancing Client Solutions

We are excited to announce our new partnership with HubSpot as a Solutions Provider, bringing advanced tools and benefits to our clients.

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WordCamp Europe 2024: Highlights from our Development Team

Discover the firsthand experiences and key takeaways from our developers, Mark and Dave, at WordCamp Europe 2024, as they delve into the latest advancements and community highlights of the world’s premier WordPress conference held in Turin.

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Building Connections and Showcasing Innovation at WordCamp Europe 2024

Hear from our Head of Client Services, Rachel Berry, about her experience at the esteemed international WordPress conference.

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We’re Attending WordCamp Europe 2024

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The Transformative Impact of WordCamp Events on the WordPress Community

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Why is Google Consent Mode Important?

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How Personalised Content Could Increase Your Revenue

A large indoor event with a crowded audience features a brightly lit stage displaying "AWS Summit London April 26, 2023." Colorful abstract graphics adorn the backdrop and screens, creating a vibrant atmosphere.

Key Takeaways on Generative AI from AWS Summit London 2024

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UnFILTERed Discusses All Things E-Commerce with Katie Keith and James Kemp

A black and white image of a smiling person holding a musical instrument, labeled "WordPress 6.5 Regina." A vinyl record is partially visible behind, with soft-focus hands typing on a laptop in the background.

WordPress 6.5 “Regina” Released After Brief Delay

The WordPress community had a lot to say about the initial release of “Regina” but now it’s finally here and offers more creative options, better efficiency and seamless web development experiences.

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Introducing The Marketer’s Guide to WooCommerce

Digital essentials guide titled "The Marketer's Guide to WooCommerce" by Filter and Barn2. The image shows a layout of pages with text and graphics, featuring sections on marketing strategies, digital tools, and WooCommerce tips.

Guide to WooCommerce

Our most recent guide is the latest instalment in our series of eBooks, dedicated to essential digital topics. This edition is focused on e-commerce and explores why WooCommerce could be the ideal platform for your business.

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Five Most Common E-commerce Challenges

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What is E-Commerce?

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The Power of Partnership: Being a WP Engine Strategic Partner

Filter is a strategic partner of WP Engine, one of the world’s premier WordPress hosting providers

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UnFILTERed Explores Digital Sustainability with Louise Towler and Joost de Valk

NEW - join industry experts Joost de Valk, Louise Towler and Si Cooke on UnFILTERed to discuss the topic of digital sustainability.

Hexagonal badge on a blue background reading "WP Engine Agency Partner, EMEA Partner of the Year, Winner 2024," highlighted with a turquoise outline.

Filter Named as WP Engine’s EMEA Agency Partner of the Year 2024

We are pleased to share the exciting news that WP Engine has appointed Filter as their EMEA Agency Partner of the Year for 2024!

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news

2023 in Review: Achievements, Collaborations and Growth

A book titled "The Marketer's Guide to Web Security" with a colorful, abstract cover featuring gradients of purple, red, and blue. The book stands upright against a blurred background with a green padlock icon, suggesting a focus on digital security.

New Enterprise Series Guide: The Marketer’s Guide to Web Security

A collage of digital pages titled "The Marketer’s Guide to Web Security" by FILTER and VIP. It features a mix of text and images, including sections on web security essentials and a laptop workspace. The layout highlights key information for marketers.

Guide to Web Security

A book titled "The Marketer's Guide to Sustainability" is displayed alongside a forest background with a rising graph cutout, symbolizing growth and sustainability.

New Enterprise Series Guide: The Marketer’s Guide to Sustainability

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How to Measure Your Website’s Carbon Footprint and Optimise Performance 

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Instantly Improve Your Website’s Speed, Sustainability and UX

Digital brochure titled "The Marketer’s Guide to Sustainability" by Filter and Kanopi, featuring colorful pages with text and images related to sustainable marketing practices.

Guide to Sustainability

Many businesses don’t realise the environmental impact their online presence can have. If you’re unsure how to accurately measure your website’s carbon output, our newly launched Enterprise Series guide is here to help.

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Why a More Sustainable Website Will Elevate Your Marketing Performance 

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WCAG 2.2: Everything You Should Know

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How Upcoming Browser Cookie Changes Impact User Privacy

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The Increasing Importance Of Mobile Website Performance And What It Means For Marketers

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New Enterprise Series Guide: The Marketer’s Guide to Website Performance

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CMS

From Clicks to Customers: How to Boost Website Conversion Rates

Geometric logo with "Inside Out" in a cube design next to the word "Filter" on a blurred background.

Empowering Creativity and Innovation: Joining Forces With The Inside Out Community

Two smartphones display different screens of a social media app called Threads, with the app's blue logo centered between them against a light blue background.

What is Threads and what does it mean for businesses?

A book titled "The Marketer's Guide to Personalization" is displayed with a vibrant, abstract cover. In the background, a person types on a laptop, suggesting a focus on digital marketing or online strategies.

New Enterprise Series Guide: The Marketer’s Guide to Personalisation

A laptop on a striped tablecloth displays a data table on its screen. A white mug and a small plant sit beside it. A colorful, translucent overlay covers the left side, blending shades of pink, purple, and blue. The background is softly lit.

5 Ways to Use PersonalizeWP to Personalise Your WordPress Website

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Opportunities and Benefits of Personalised Marketing in Travel, Tourism and Hospitality

Cover image of "The Marketer’s Guide to Website Performance," showcasing multiple pages with colorful designs and text blocks. Logos of Filter and WP Engine are displayed.

Guide to Website Performance

A woman sits at a desk, talking on the phone while gesturing toward a computer monitor displaying a digital interface. The setting appears to be a modern office, with a colorful overlay partially covering the image.

Accessibility for WordPress

Read through our overview of Accessibility for WordPress to gain a deeper insight, access tips for designing themes, implementing plugins and other ways to optimise your content for accessibility compliance.

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WCAG Guidelines version 2.2 is coming soon

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Five Of The Top Martech Tools: Martech Day 2023

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Accessibility Audits

This article delves into the importance of accessibility audits, the process of conducting them, the various tools and techniques available, and the benefits of maintaining an accessible digital presence.

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Accessibility Tools

This article delves into the world of website and mobile app accessibility testing tools, offering valuable insights and comparisons to help you choose the most suitable options for your projects.

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How to Measure and Analyse Website Performance

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An Overview to Accessibility

Book titled "The Marketer’s Guide to Web Accessibility" with a colorful cover, displayed on a white surface. In the background, a blurred image shows hands using a mobile device.

New Marketer’s Guide to Accessibility Launched

Find out more about our newly published business resource, focusing on web accessibility and why it's so important.

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How Is The WordPress Community Improving Accessibility?

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4 Important Benefits of Making Your Website More Accessible

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How Has Accessibility Evolved?

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How Web Accessibility Can Create Competitive Advantages in Finance

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Why Web Accessibility Should be a Priority for Marketers in 2023 

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The Cost of Sitecore vs WordPress

Cover image of the "Content Matters 2023 Report" by WordPress VIP, featuring elegant, flowing brown and black background with the title prominently displayed in the center.

Quality Over Quantity, How Content Is Changing

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What Is ChatGPT & Why Is Everyone Talking About It?

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Our Top Events For 2023

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Why Are API’s Important In The Social Media Space?

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The Return Of WordFest Live

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Looking Back On 2022

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4 Top Social Media Trends For 2023

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Highlights From Ignite London By WP Engine

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4 Benefits Of Implementing A Headless CMS Solution

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Introducing Char Bryce, Digital Account Manager

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Don’t Be Spooked By Digital Solutions

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What Are The Benefits Of Omnichannel Commerce?

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September WordPress Content Recap

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We’re Going To BrightonSEO!

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WordFest Live Is Returning For 2022

A person sits at a desk working on a computer, displaying a spreadsheet application. Natural light enters through a window, and office supplies are neatly arranged nearby, creating a productive workspace atmosphere.

How To Easily Personalise Your WordPress Website

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WordPress Accessibility Day 2022

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Making The Most Of WordCamp US From Home

A person writes in a notebook with a pen while sitting at a desk. A laptop is open nearby, along with a white coffee mug. Bright light illuminates the workspace, suggesting a modern and productive environment.

Introducing Allison Tupper, Project Manager

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UX

How to Use the Design Thinking Processes to Improve Your UX Design

A customer data platform (CDP) is an exciting new category of technology that has gained a lot of attention in recent years.

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What Happened In Digital During Q2?

WooCommerce Silver Partner

Filter Officially Endorsed By WooCommerce

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We’re Going To WordCamp US!

A person in a plaid shirt works on a desktop computer, pointing at code on a screen. Their other hand rests on the keyboard. A cup is in the background, indicating a workspace environment.

Introducing Jason Smart

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New Functions For The WordPress PersonalizeWP Plugin

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UX

Understanding User Experience And Why It’s Essential for Your Business

A customer data platform (CDP) is an exciting new category of technology that has gained a lot of attention in recent years.

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How to Manage Multiple Websites

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What does ‘Headless’ mean?

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Martech Trends of 2022

CRM

What is a CRM?

Menopause Workplace Pledge

Filter Signs The Menopause Workplace Pledge

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Introducing Will Sandford

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What should I use, a CMS or a DXP?

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What’s New With Our PersonalizeWP Plugin?

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How To Be An LGBTQ+ Workplace Ally | Pride Month

Martech

What Exactly is Martech? | London Tech Week

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How to Choose The Right Tech Stack | London Tech Week

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WordCamp Europe 2022: Paul’s Top Talk

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Our Experience at WordCamp Europe 2022

Filter Team

Job Opportunity: Account Manager

Work Life Balance

The Benefits of Remote Working (Dear Boris)

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Job Opportunity: PHP Laravel Developer

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Introducing Gerhard Van Wyk

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Job Opportunity: Full Stack Developer

WordPress VIP

Get 5 Times More Value With WordPress VIP

User Interface Design

Job Opportunity: User Interface Designer

Man using laptop and phone

We’re Launching A Newsletter!

Mental Health

Mental Health Resources for Businesses | Mental Health Awareness Week

Code

Introducing Mark Manders

A diverse group of six professionals gathers around a desk, intently focused on a computer screen in a modern, well-lit office space. They appear engaged and collaborative in their work environment.

Job Opportunity: Digital Account Director

Paul Halfpenny CTO

We’re Going to WordCamp Europe 2022!

Marketing

Introducing Joy Clarke

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Utilising LinkedIn for Your Business

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Introducing Henry Bevan

National Pet Month

Filter Celebrates National Pet Month: Client Spotlight

Customer Data Platform
CMS

What is a Customer Data Platform (CDP) and How Could it Benefit Your Business?

A customer data platform (CDP) is an exciting new category of technology that has gained a lot of attention in recent years.

Business Analyst

Introducing Darryl Smith

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TeamSport Looks to Accelerate Their Customer Communication

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Dynamic Consultancy Quod Produce New EIA Application

A person points at code on a computer screen in a modern workspace. Another screen displays additional code, and a coffee cup sits nearby. The setting suggests software development or debugging.

Job Opportunity: Optimizely Developer

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Job Opportunity: Marketing Executive

BMA Silver Award

Best Mobile App Award Nomination

Filter Team

Job Opportunity: Middleweight Front-End Developer