Crafting dynamic WordPress sites for sports, bridging fans and action with digital prowess
Filter is a sports digital agency that guides the transformation of organisations through strategic advice and cutting-edge technology. Our work includes the design and development of media hubs, hospitality marketing and custom member apps.
Our goal is to enhance fan engagement, optimise operations, and drive revenue to many different sports enterprises such as Professional Football, Motorsports and Fitness.
As the sporting landscape undergoes a transformative shift, forward-thinking sports clubs like Crystal Palace FC are redefining their fan engagement strategies to extend beyond matchdays and embrace the “every day” experience.
Working collaboratively with Filter, CPFC have achieved remarkable set of milestones that resulted in some impressive stats:
“Filter has been a trusted partner providing innovative and cost effective solutions that have enabled us to create personalised experiences for our fans in South London and across the globe.”
Steve Parish – Crystal Palace F.C., Chairman
Filter are one of a handfull of digital agencies globally that carry the status of WordPress VIP Partner. This means we operate at the very sharp end of open source development and have extensive knowledge of building customised content platforms within the sports industries.
Why WordPress? Well, WordPress continues to be a world leader claiming more than 40% of the internet, it’s the ideal platform for content publishing in all its forms. Its intuitive interface, vast plugin ecosystem, and customisable page templates make it a natural choice for publishing content to a wide audience. Moreover, the integration of Generative AI publishing tools like JetPack AI Assistant. further enhances its appeal.
Our expert team specialises in performance strategies for Web & App development, including image compression, browser caching, and content delivery network (CDN) integration. By minimizing load times and enhancing the reader experience, we ensure your digital product operates flawlessly across all devices and platforms.
To find out more about the benefits of personalisation and why it’s essential to business success, make sure to download our free enterprise guide.
We recognise the importance of providing a tailored experience for your members and fans. There are abundant possibilities to harness personalisation for your enterprise, such as:
Discover how our partnership transformed customer experiences, delivering unrivalled personalisation, seamless touch-points and enduring relationships.
Our team is dedicated to maintaining high accessibility standards and adhering to the WCAG 2.1 guidelines. This ensures that all our websites accommodate individuals with diverse accessibility needs. We follow recommended practices, including the use of alternative text for images, maintaining suitable colour contrast, enabling keyboard navigation, and ensuring compatibility with screen readers.
By placing a strong emphasis on accessibility, our goal is to broaden your website’s audience, improve reader satisfaction, and ensure compliance with accessibility regulations.
Virgin Active have 233 clubs with a membership of 1.2 million. We developed a Membership portal for them that offered personalised content and detailed data analytics.