WordPress

Resources covering all aspects of building with WordPress, from platform comparisons and headless architecture to WooCommerce, e-commerce, search, UX design and enterprise partnerships

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Sitecore to WordPress: What to Expect from the Migration

Your Sitecore contract renewal is approaching and the numbers no longer add up. Before you commit to a migration, here is what actually happens when enterprise teams move from Sitecore to WordPress — the real costs, the content challenges, the SEO risks, and the decisions that separate smooth transitions from expensive false starts.

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CMS Migration: The Complete Guide to Moving to WordPress

Every CMS migration is a sequence of decisions — about timing, scope, content, SEO, hosting, and launch strategy. Get any one of them wrong and the project stalls, costs escalate, or traffic disappears. This guide walks through each decision in order, with the frameworks and checklists we use when migrating enterprise sites to WordPress.

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Why We Build Open-Source WordPress Tools

We are a WordPress agency that builds plugins and gives them away for free. PersonalizeWP, Filter AI, Filter Abilities — all open source, all free. Here is why we do it, what we have learned, and why we think more agencies should follow.

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AI

How WordPress Sites Can Prepare for AI Search

WordPress already has most of what AI search platforms need. The problem is that most sites are one or two default configurations away from being invisible to every major AI crawler. This guide covers the specific settings, plugins, and structural changes that actually move the needle.

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WordPress Personalisation: How PersonalizeWP Compares

Your WordPress personalisation options range from enterprise DXP platforms costing six figures to free plugins you can install in two minutes. The right choice depends on what you actually need — not what vendors want to sell you. Here is an honest comparison, from the team that built PersonalizeWP.

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How Much Does an Enterprise WordPress Website Cost in 2026?

The website development cost UK businesses face for enterprise WordPress ranges from £40,000 to £300,000 — but that range is useless without context. This article breaks down what actually drives the price, what each budget tier delivers, and how to stop comparing quotes that are measuring different things.

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WordPress VIP vs WP Engine: Choosing the Right Enterprise Host

Your WordPress enterprise hosting decision shapes everything from deployment workflow to long-term cost. This comparison breaks down where WordPress VIP and WP Engine each earn their place — based on your traffic profile, compliance requirements, editorial complexity, and budget — so you can choose with confidence rather than conjecture.

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WordPress Full Site Editing: What Enterprise Teams Need to Know

WordPress full site editing changes how enterprise teams build and maintain websites — but the transition from classic themes isn't straightforward. This guide covers what FSE actually delivers, where it falls short, and how to decide whether your organisation is ready to move.

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WordPress Multilingual: A Guide for Global Businesses

Going multilingual on WordPress is not a translation project — it is an architecture project. This guide covers the five decisions that determine whether your multilingual site performs or frustrates: URL structure, plugin choice, translation approach, content architecture, and ongoing governance.

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AI

What Is an AI Readiness Assessment (And Does Your Business Need One)?

An AI readiness assessment helps you understand whether your organisation has the data, infrastructure, skills, and strategy to adopt AI effectively. We explain what it involves, where most businesses get stuck, and how to take the first step.

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What is E-Commerce?

In this article, we go back to basics and explain what exactly we mean when we say E-commerce and why it should be important to your business. E-commerce has become a cornerstone of the global economy, transforming the way businesses operate and consumers shop. Let’s explore what exactly e-commerce entails and why it’s essential for...

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Five Most Common E-commerce Challenges

In this article, we examine some of the most common challenges when it comes to creating and running a successful e-commerce store. E-commerce has become a vital avenue for businesses to reach customers and drive sales. However, navigating the world of online retail comes with its fair share of challenges. From attracting customers to managing...

Digital essentials guide titled "The Marketer's Guide to WooCommerce" by Filter and Barn2. The image shows a layout of pages with text and graphics, featuring sections on marketing strategies, digital tools, and WooCommerce tips.

Guide to WooCommerce

Our most recent guide is the latest instalment in our series of eBooks, dedicated to essential digital topics. This edition is focused on e-commerce and explores why WooCommerce could be the ideal platform for your business.

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The Power of Partnership: Being a WP Engine Strategic Partner

Filter is a strategic partner of WP Engine, one of the world’s premier WordPress hosting providers

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WordPress Security Explained: Is WordPress a Secure Enough Platform for Your Business? 

This article will help you gain a better understanding of WordPress security, common misconceptions and how to make sure your WP site is as secure as possible. Addressing a Common Misconception About WordPress Security Is WordPress security robust enough to make the platform suitable for your business’s suite of websites? It’s a question we still...

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The Cost of Sitecore vs WordPress

Whilst we know there are many benefits to Migrating Sitecore to WordPress, including a more composable tech architecture, rapid development process and significant cost savings. Sometimes the biggest hurdle is establishing a business case for a DXP/CMS migration project. Introduction At the centre of this particular challenge will be persuading stakeholders there is a significant...

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Migrating to WordPress

In the fast-evolving realm of digital and online experiences, it is prudent to carefully assess the market and evaluate whether your current DXP or CMS aligns with your evolving needs as your contract draws to a close. Introduction The pace of change in digital and online experience over the past decade means that when you...

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How WooCommerce Could Elevate Your WordPress Website to the Next Level

A customer data platform (CDP) is an exciting new category of technology that has gained a lot of attention in recent years.

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What Are The Benefits Of Bespoke Development?

A customer data platform (CDP) is an exciting new category of technology that has gained a lot of attention in recent years.

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How to Use the Design Thinking Processes to Improve Your UX Design

A customer data platform (CDP) is an exciting new category of technology that has gained a lot of attention in recent years.

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Digital Experience Platform (DXP) vs CMS – Which Technology is Best for Your Business?

A customer data platform (CDP) is an exciting new category of technology that has gained a lot of attention in recent years.

Customer Data Platform

What is a Customer Data Platform (CDP) and How Could it Benefit Your Business?

A customer data platform (CDP) is an exciting new category of technology that has gained a lot of attention in recent years.

React Native

The Importance Of Search To Your Digital Platform

If your business is in need of a mobile app, you’ll likely agree that cost and time-to-market are two of the most important factors when deciding what approach to take in getting it built. This article explains why using React Native to develop a cross-platform mobile app can provide a wealth of advantages for your business over the alternative options.

Headless CMS and APIs

What is a headless CMS and why would you use one?

In this article, we explore what a headless CMS is, how it could help solve some of your current challenges, and the benefits of taking this approach to develop digital products for your business. Introduction As you evaluate your options in search of the best content management system (CMS) for your business, you’ll likely hear...

Discovery and Definition

Why You Need a Discovery and Definition Phase for Your Digital Project

In this article, we explain what a ‘discovery and definition’ phase of a website or application development project is, what it involves, and why it’s so important in ensuring your project is ultimately successful.

WordPress vs Sitecore CMS

WordPress vs Sitecore: Which CMS Is Right for You?

We compare WordPress and Sitecore across pricing, usability, security, and scalability to help you choose the right platform for your business needs.

WordPress vs Episerver CMS

WordPress vs Optimizely: Which CMS Fits Your Business?

We compare WordPress and Optimizely across cost, usability, and security to help mid-market and enterprise businesses choose the right CMS foundation for sustainable digital growth.

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