WordPress Multilingual


Unlock global audiences with multilingual WordPress solutions to provide local and translated content

Elevate Your Reach with WordPress Multilingual Solutions

Step into the realm of localised content with WordPress Multilingual solutions, a transformative offering brought to you by our expert digital solutions agency. As specialists in crafting WordPress websites and mobile apps, we help businesses to speak fluently to audiences around the globe.

The Importance of Localised Content on Your Website

Localised content refers to adapting website materials (text, images, etc.) to suit specific cultures, languages, and regions, ensuring relevance, user understanding, and engagement for international audiences.

Having localised content on an international website offers several advantages that contribute to a better user experience, improved engagement, and increased business success:

Relevance to the Audience

Different cultures, languages, and regions have distinct preferences, norms, and sensitivities. Localised content ensures that the website’s messaging resonates with the specific audience it’s targeting, making it more relevant and relatable.

Enhanced User Experience

When users land on a website that’s presented in their native language and includes content tailored to their local context, they are more likely to engage with it. They can easily understand the information, leading to a more enjoyable and convenient experience.

Cultural Sensitivity

A message that’s appropriate and appealing in one culture might not have the same impact in another. By localising content, you can avoid cultural misunderstandings or unintentional offences that might arise from using language or imagery that’s not culturally appropriate.

SEO and Discoverability

Localised content can greatly improve your website’s visibility in local search engine results. When your content is in the language and format that local users are searching for, it’s more likely to rank higher and attract organic traffic.

Trust and Credibility

Providing content in the user’s preferred language and showcasing an understanding of their local culture builds trust and credibility. Users are more likely to perceive your brand as reliable and professional.

Higher Conversion Rates

Localised content can positively impact conversion rates. When users can easily understand product descriptions, pricing information, and other essential details, they’re more likely to make a purchase or take the desired action.

Competitive Advantage

Many businesses still do not fully embrace localisation, so by offering content in various languages and tailored to different regions, you gain a competitive edge. Users are more likely to choose a website that caters to their language and cultural needs.

Global Reach

With localised content, your website becomes accessible to a broader global audience. This can lead to increased brand awareness and potential expansion into new markets.

Adaptation to Local Regulations

Some countries have legal requirements about the language used for certain types of content, such as privacy policies or terms of use. Localising content ensures compliance with these regulations.

3 Ways to Implement WordPress Multilingual

There are several ways to implement multilingual support to cater to a global audience. Here are three common methods:

  1. Using Plugins: Plugins like WPML (WordPress Multilingual Plugin), Polylang, and Weglot offer user-friendly solutions for creating multilingual websites. They allow you to translate posts, pages, menus, and more, while providing language-switching options for visitors.
  2. Multisite Installation: WordPress Multisite allows you to run multiple websites from a single WordPress installation. Each site can be set up in a different language, essentially creating a separate website for each language. This approach offers more control but requires more management.
  3. Manual Theme and Content Translation: This method involves manually translating theme elements and content. It’s suitable for smaller websites or those with simple needs. You create separate pages or posts for each language and ensure that navigation elements are consistent across languages.

Multilingual Website Development For Garrard

Explore House of Garrard’s timeless transformation, seamlessly uniting tradition and innovation. This project had an impressive global impact resulting in a remarkable 39% surge in Page Views and an expansive multilingual presence that bridges cultures and languages.

A closer look at WordPress Multisite for WordPress Multilingual

Using WordPress Multisite for creating a multilingual website can be a good idea in certain scenarios, as it offers several benefits that cater to specific needs and preferences. Here are some reasons why using WordPress Multisite for multilingual websites can be advantageous:

  1. Separation of Content and Design: With Multisite, each language version of your website can have its own distinct design, plugins, and settings. This allows you to tailor the user experience for each language, accommodating cultural differences and user preferences.
  2. Granular Control: Multisite provides granular control over each language version. You can manage content, themes, plugins, and settings independently for each site, ensuring that each language site functions optimally.
  3. Optimised Performance: Each language site in Multisite operates as a separate entity, which can result in better performance. This is especially beneficial when dealing with a large amount of content or high traffic, as you can allocate resources to specific language sites as needed.
  4. Clear Language Segmentation: Multisite makes it easy to manage language-specific content and avoid confusion. Visitors can easily identify and navigate to the content in their preferred language through distinct subdomains or subdirectories.
  5. Improved SEO: Separate language sites can have dedicated SEO strategies, resulting in better visibility in search engine results for each language. This is particularly important for targeting specific keywords and optimising content for local search engines.
  6. Localisation Flexibility: Multisite allows you to create a tailored localisation strategy for each language. This includes selecting appropriate plugins, optimising URLs, and implementing region-specific features.
  7. Efficient Translation Workflow: Multisite can streamline the translation process by allowing different teams or translators to work on individual language sites simultaneously. This can speed up content translation and ensure accuracy.
  8. Independence of Updates: Each language site can be updated independently, avoiding potential conflicts that might arise when using translation plugins on a single site. This can lead to smoother updates and fewer compatibility issues.

However, it’s important to consider that WordPress Multisite also comes with some challenges and complexities:

  • Maintenance Overhead: Managing multiple sites requires more time and effort for updates, backups, and overall site maintenance.
  • Learning Curve: Setting up and managing Multisite requires a solid understanding of WordPress and web hosting, which might be challenging for beginners.
    Resource Allocation: You need to manage server resources effectively to ensure optimal performance for all language sites.
  • Plugin and Theme Compatibility: Some plugins and themes might not work seamlessly with Multisite, which could limit your options. However, a customised theme would easily overcome this.

Before deciding to use WordPress Multisite for a multilingual website, carefully evaluate your project’s requirements, your technical proficiency, and the long-term maintenance aspects. Consider whether the benefits of separate language sites outweigh the added complexity and effort.


Localised content involves adapting website materials for different cultures and languages, enhancing relevance and user engagement. This offers advantages like improved user experience, cultural sensitivity, better SEO, trust, higher conversions, and global reach.

WordPress offers three multilingual methods: plugins like WPML, Multisite installation and Manual translation.

WPML is a popular plugin for translating content, maintaining SEO, and managing translations. WordPress Multisite offers benefits like tailored designs, control, performance, clear segmentation, and SEO, but also requires maintenance and technical understanding. We highly recommend that you consider project needs before choosing a method.

Frequently Asked Questions

A multilingual website expands your reach, making your content accessible to a global audience. It enhances user experience and engagement by allowing visitors to access your content in their preferred language.
Multilingual plugins enable you to create and manage content in multiple languages within your WordPress site. These plugins facilitate language-specific translations and content adjustments.
Machine translations offer quick results, but they may lack the nuance and accuracy of human translations. For important content, professional human translation is recommended to ensure cultural sensitivity and clear communication.
The choice of URL structure depends on your goals. Subdirectories (e.g., example.com/es/) or subdomains (e.g., es.example.com) are commonly used. Choose a structure that’s user-friendly and aligns with your branding.
Optimise each language version separately for SEO. Use language-specific keywords, meta tags, and hreflang attributes to indicate the language and regional targeting of your content to search engines.
Effective localisation goes beyond translation. Understand cultural nuances, preferences, and idioms of your target audience. Adapt images, graphics, and content to resonate with the local culture.
Provide prominent language switch options and clear navigation paths for different language versions. Intuitive icons or menus can guide users to their preferred content.
Transformational work comes from collaboration

Interested in working with us? We’d love to hear from you.

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