Sustainability
Guides on reducing your website’s environmental impact, covering carbon footprint measurement, performance optimisation techniques and how sustainable practices can improve your marketing results
How to Measure Your Website’s Carbon Footprint and Optimise Performance
In this article, we’ll guide you through how to measure your site’s carbon footprint, and explain how reducing this will improve both sustainability and performance. Introduction The technology sector is responsible for more greenhouse gas emissions than the aviation industry. Each time a visitor lands on your website and loads up a page, it contributes...
Instantly Improve Your Website’s Speed, Sustainability and UX
In this article, we’ll explain what a CDN is, how it works, and the benefits you could gain from taking this approach. Introduction Marketers are always looking for ways to improve the speed and user experience (UX) of their websites. After all, the faster your website, the better it will be at attracting and retaining...
Why a More Sustainable Website Will Elevate Your Marketing Performance
In this article, we’ll discuss why having a sustainable website can vastly improve your marketing performance. Introduction You probably don’t often associate sustainability with revenue growth. Most people’s assumption is that more sustainable practices, whether it’s in fashion, food, or any other area, will cost more money. But when it comes to developing and managing...