Conversion Rate Optimisation


Targeted improvements for higher performing web pages

Conversion Rate Optimisation


Conversion Rate Optimisation (CRO) is the art of fine-tuning your website to get more visitors to take the actions you want them to take – whether it’s buying products, signing up for services, or just clicking around and staying engaged. It’s about figuring out what makes people hesitate and fixing it so they’re more likely to follow through. CRO involves a lot of testing and experimenting to see what works best, but the goal is always the same: to make your site work better for you and your visitors.

CRO for WordPress

As WP Engine’s Agency Partner of the Year 2024 we know a thing or two about CRO for WordPress.

The world’s most popular CMS happens to be a perfect platform for running optimisation tests.

Whether it’s increasing mobile performance, creating new landing pages or running A/B tests on page components, our team can advise on suitable methods to boost conversions.

It all starts with measuring your current performance.

CRO for WordPress
High Converting Landing Pages WordPress

High Converting WordPress Landing Pages

Creating landing pages tailored to specific ad campaigns or target audiences ensures clear messaging and a streamlined path to conversion.

It’s well-documented that high-converting landing pages are one of the most effective ways to increase the likelihood of a successful conversion.

Landing pages are often added to existing WordPress sites, but we’ve even created stand-alone microsites to maximise the effectiveness of ad campaigns.

Improve your Conversion Rate

We’ll conduct a free micro-audit of your site, analysing crucial conversion elements and providing up to three customised recommendations to boost conversions and user engagement.

Conversion Rate Optimisation (CRO) Insights

To monitor the impact of your optimisation efforts it’s important to set a starting point and track your results. CRO Analytics can help you understand whether changes are positively impacting conversion rates or if further adjustments are needed.

To help you make informed decisions about where to allocate resources for the biggest impact, Filter can assist with custom CRO reports to provide insights into user trends and areas of opportunity.

Conversion Rate Optimisation - Analytics
Personalisation for CRO

WordPress Personalisation for CRO

Filter are leading the field in Personalisation for WordPress with our very own WordPress plugin PersonalizeWP.

Using tools like PersonalizeWP offers WordPress administrators a chance to increase conversion rates significantly, by tailoring content to specific users according to their behaviour. Such as delivering bespoke offers depending on time on site, referring URL, location, device type and so on.

So why would you trust anyone else, when you could ask the creators of PersonalizeWP to configure a personal, high-converting experience for your customers?

How Homeprotect migrated to a custom WordPress solution

We worked with the Homeprotect team to migrate their existing website to WordPress. Our team fast-tracked the building process to just 5 weeks and the company have already seen great results, increasing their conversion rate by 25%.

Page Performance & Accessibility

Many factors contribute towards successful Conversion Rate Optimisation and at Filter we take a holistic view to what it takes to create an impact.

That’s why we take into account overall page performance and accessibility. As indicators of usability, both have a direct influence on conversion rates, which is why Google considers them ranking factors.

So don’t leave it to chance, talk to our performance and accessibility experts to see how you can convert more customers.

Page Performance and Accessibility
Content for CRO

Content for Conversion Rate Optimisation (CRO)

By focussing on relevancy and engagement, content can play a vital role in creating a positive upturn in conversions. In other words, by delighting users with great content, they are more likely to hang around and take the action you want them to.

Content optimisation can include strategically placing CTAs or other sign-posting content to help guide users along. Alternatively, it may be interactive elements, such as maps, calculators or other value-offering tools.

For more ideas on how to delight your audience with content, get in touch today.

Frequently Asked Questions

Conversion Rate Optimization (CRO) is the process of refining a website or digital platform to enhance the percentage of visitors who complete desired actions. These actions might include making a purchase, signing up for a newsletter, or filling out a contact form. CRO involves analysing user behaviour, identifying obstacles to conversions, and implementing changes to overcome them. This can include improving website design, optimising call-to-action placement, streamlining the checkout process, and testing different elements to determine what resonates best with users. Ultimately, CRO aims to maximise the value of each visitor by increasing the likelihood of conversion.
A/B testing, also known as split testing, is a method used in web development and marketing to compare two versions of a webpage or app to determine which one performs better. In an A/B test, the original version (A) is compared against a variant (B) that has one or more changes. These changes could involve alterations to design elements, copywriting, layout, or functionality.

Users are randomly assigned to either version A or version B, and their interactions and behaviours are tracked and analysed. By measuring key metrics such as conversion rates, click-through rates, or engagement levels, developers and marketers can determine which version is more effective in achieving their goals. A/B testing allows for data-driven decision-making and optimisation, ultimately leading to improved user experiences and better performance of digital assets.
Multivariate testing (MVT) in Conversion Rate Optimisation (CRO) is an advanced technique where multiple elements on a webpage are tested simultaneously to determine the most effective combination for improving conversion rates. Unlike A/B testing, which compares two versions of a webpage with one variable changed, multivariate testing analyses the impact of multiple variables on user behaviour.
Transformational work comes from collaboration

Interested in working with us? We’d love to hear from you.

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