Targeted improvements for higher performing web pages
Conversion Rate Optimisation (CRO) is the art of fine-tuning your website to get more visitors to take the actions you want them to take – whether it’s buying products, signing up for services, or just clicking around and staying engaged. It’s about figuring out what makes people hesitate and fixing it so they’re more likely to follow through. CRO involves a lot of testing and experimenting to see what works best, but the goal is always the same: to make your site work better for you and your visitors.
As a WordPress VIP Silver Agency Partner, and winner of WP Engine’s Agency Partner of the Year 2024 we know a thing or two about CRO for WordPress.
The world’s most popular CMS happens to be a perfect platform for running optimisation tests.
Whether it’s increasing mobile performance, creating new landing pages or running A/B tests on page components, our team can advise on suitable methods to boost conversions.
It all starts with measuring your current performance.
Creating landing pages tailored to specific ad campaigns or target audiences ensures clear messaging and a streamlined path to conversion.
It’s well-documented that high-converting landing pages are one of the most effective ways to increase the likelihood of a successful conversion.
Landing pages are often added to existing WordPress sites, but we’ve even created stand-alone microsites to maximise the effectiveness of ad campaigns.
To monitor the impact of your optimisation efforts it’s important to set a starting point and track your results. CRO Analytics can help you understand whether changes are positively impacting conversion rates or if further adjustments are needed.
To help you make informed decisions about where to allocate resources for the biggest impact, Filter can assist with custom CRO reports to provide insights into user trends and areas of opportunity.
Filter are leading the field in Personalisation for WordPress with our very own WordPress plugin PersonalizeWP.
Using tools like PersonalizeWP offers WordPress administrators a chance to increase conversion rates significantly, by tailoring content to specific users according to their behaviour. Such as delivering bespoke offers depending on time on site, referring URL, location, device type and so on.
So why would you trust anyone else, when you could ask the creators of PersonalizeWP to configure a personal, high-converting experience for your customers?
We worked with the Homeprotect team to migrate their existing website to WordPress. Our team fast-tracked the building process to just 5 weeks and the company have already seen great results, increasing their conversion rate by 25%.
Many factors contribute towards successful Conversion Rate Optimisation and at Filter we take a holistic view to what it takes to create an impact.
That’s why we take into account overall page performance and accessibility. As indicators of usability, both have a direct influence on conversion rates, which is why Google considers them ranking factors.
So don’t leave it to chance, talk to our performance and accessibility experts to see how you can convert more customers.
By focussing on relevancy and engagement, content can play a vital role in creating a positive upturn in conversions. In other words, by delighting users with great content, they are more likely to hang around and take the action you want them to.
Content optimisation can include strategically placing CTAs or other sign-posting content to help guide users along. Alternatively, it may be interactive elements, such as maps, calculators or other value-offering tools.
For more ideas on how to delight your audience with content, get in touch today.
