Discover how we helped The Inside Out Community rebuild their membership platform from the ground up, reflecting their status as the leading creative community in the UK and Europe.
The Inside Out Community is a thriving digital platform that fosters connections and growth among in-house creative leaders.
The community welcomes creatives from a range of industries and offers curated resources, development opportunities, networking and much more. Its impressive membership includes well known organisations such as Gousto, Waitrose, UNICEF, Deliveroo and many others.
As the community’s audience and overall impact have been rapidly expanding in recent years, it was clear to our team that they needed a dynamic solution to sustain their accelerated growth.
The Inside Out Community’s existing website had initially been built with Elementor, a widely-used WordPress page builder known for its design flexibility. However, while Elementor offered the freedom to create visually appealing webpages, it eventually posed several challenges. These challenges primarily concerned the website’s performance, its long-term sustainability and the ability to facilitate seamless collaborations among multiple contributors.
The website’s reliance on Elementor was not ideal for the organisation’s long-term goals and performance issues such as slow loading times began to impede user experience. Additionally, maintenance and scalability concerns emerged as the website grew in both content and complexity.
Recognising the need for a more streamlined and future-proof solution, The Inside Out Community started to re-evaluate their website’s foundation and explored alternative options.
We approached the Inside Out Community’s challenges by leveraging our expertise in WordPress and its extremely useful block editor. Recognising the power of these platforms, we proposed a comprehensive solution which harnessed their capabilities effectively.
We started by conducting a meticulous analysis of the existing website, where our team identified essential design elements and content. Drawing on our years of experience with WordPress and our proficiency in Gutenberg, we restructured the website using the versatile block editor.
Additionally, we recognised the opportunity to enhance the website’s functionality by implementing WooCommerce, a renowned e-commerce platform. This strategic integration allowed us to efficiently support The Inside Out Community’s subscription and membership services while ensuring a cohesive and user-friendly digital experience.
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This approach not only addressed the challenge at hand but also unlocked numerous benefits of utilising the renowned block editor.
The newly reworked website will now benefit from:
As part of this project, the Filter team recognised the invaluable role that WooCommerce, a robust e-commerce platform, could play in helping to manage the Inside Out Community’s subscription and membership services.
Our effective integration of WooCommerce unlocked a world of new possibilities:
We underestimated the role our website was going to play when we first launched the community, so having Filter on board as a trusted tech partner has been so valuable.
We now have the right foundations for growth and to realise our vision, along with the very important peace of mind that we now have a trusted partner to support us at each stage of our growth journey.
Inside Out Community
Our collaboration with The Inside Out Community resulted in a highly scalable website, built using the WordPress block editor and WooCommerce.
This upgrade led to significant improvements, including faster site speed and a more refined user experience. The block editor simplified content management and facilitated better collaboration, while WooCommerce enhanced membership management and operational efficiency.
By transitioning from Elementor, we created a more sustainable and cost-effective platform. The new site not only supports the current needs of The Inside Out Community but also provides a robust foundation for future growth and global expansion.
Overall, the project has reinforced The Inside Out Community’s position as a leading creative network in the UK and Europe, with advanced capabilities for personalised content and global outreach.
With Filter’s expertise, The Inside Out Community seamlessly transitioned from Elementor to the WordPress Block Editor and integrated WooCommerce, creating a robust, scalable platform that reinforces their position as a leading creative network in the UK and Europe.
The new site captures the community’s creative spirit, offering sophisticated content personalisation, efficient event management, and an enhanced user experience. It supports global expansion and streamlines membership and subscription management.
Our extensive experience includes collaborating with organisations like Tomorrow’s Guides and Empower Up, where we excelled in managing content-heavy sites and tailoring user experiences.
We’re proud to have partnered with The Inside Out Community and look forward to future collaborations. Read more about our partnership here.
