Enhancing the Purchasing Journey for Fundraising Everywhere

Explore how Filter optimised Fundraising Everywhere’s event purchasing experience on their Elementor WordPress site, improving the user journey to drive more conversions.

Conversion Rate Optimisation

Fundraising Everywhere (FE) approached Filter with a view to transitioning to a new agency to revitalise their website, particularly focusing on enhancing their event purchasing journey.

The Fundraising Everywhere platform is available to fundraisers from all sizes of organisations to support them with training and learning events. The main conversion journey is the purchase of one-off event ticket sales and memberships.

The organisation needed a fresh perspective and after selecting Filter, our team was tasked with improving the user journey on their Elementor-built WordPress platform, focusing on Conversion Rate Optimisation (CRO).

Approach & Technology

Our team focused on upgrading the user journey through targeted UX/UI enhancements and performance optimisations. We enhanced product visibility through an optimal layout for product cards, showcasing compelling graphics and providing key details alongside more prominent call-to-action buttons.

Membership benefits and upsell opportunities were integrated throughout the site, creating a consistent experience in the side cart and checkout interface.

The membership page now offers more in-depth information with clearly defined options, while the benefits of community membership are communicated more effectively to encourage sign-ups.

Partners and sponsors now enjoy greater visibility across the site and event details have been reinforced by highlighting individual talks, speaker information and video content.

Improve your Conversion Rate

We’ll conduct a free micro-audit of your site, analysing crucial conversion elements and providing up to three customised recommendations to boost conversions and user engagement.

Challenges

One of the key challenges for our team was navigating the legacy build created by a previous agency. Although the Elementor setup and WooCommerce integration served a basic purpose, it lacked flexibility and scalability.

Our development and UX/UI teams thoroughly analysed the Elementor templates and plugins, revealing several pain points in the user journey.

We found that product information and calls to action were not adequately emphasised, membership benefits lacked clarity, and partners, sponsors and event details were insufficiently highlighted. Additionally, video content integration was weak and there were missed upselling opportunities during checkout, which hindered both engagement and conversions.

To address these issues, our teams created a refined solution that significantly enhanced user experience and page layouts. We worked creatively within the existing WordPress framework, delivering a more engaging and conversion-focused outcome without needing a complete rebuild.

Outcome

Although the full platform rebuild is still in its Discovery phase, these interim enhancements have already yielded positive results.

Our close collaboration with the Fundraising Everywhere team continues to provide valuable insights, aligning our approach with their vision for the new platform and optimising the overall user experience.

Summary


Our updates to Fundraising Everywhere’s event purchasing journey highlight our expertise in elevating user experiences on WordPress and Elementor sites.

By prioritising performance, mobile responsiveness and Conversion Rate Optimisation, we addressed their immediate needs while setting the stage for future growth.

We regularly assist clients with legacy Elementor-built WordPress sites, focusing on improving front-end UI design and user journeys.

Our approach emphasises a “coding close to core” philosophy using the Gutenberg Block Editor, allowing for long-term flexibility alongside effective short-term Elementor improvements.

This strategy ensures scalable and easily transferable solutions, a necessity often overlooked in original builds.

Our commitment to high coding standards includes avoiding disruptive page builders, using tested plugins, and adhering to established coding practices.

If your organisation faces similar challenges with a legacy WordPress or Elementor site, our experienced team can optimise your platform for better performance and user experience.

Reach out to us today to learn how we can transform your website.

Want to improve your CRO?

If you’d like to find out how our dedicated team could help you with your next digital project, fill in this simple form and we’ll be in touch soon!

"*" indicates required fields

Name*
This field is for validation purposes and should be left unchanged.

Read more about our work

Copy link
Powered by Social Snap