Resources

Browse our resources section for the latest in depth technology articles and recommended reading to improve your knowledge.

Illustration showing WordPress integration with icons for plugins and settings between a WordPress dashboard and a website interface.
AI

How We Connected WordPress to AI Using the Abilities API and MCP

We connected WordPress to AI using the new Abilities API and our open-source plugin, Filter Abilities. This integration allows AI assistants to directly manage content, audit SEO, and analyse visitor data, transforming your site into a conversational platform engineered for growth through data-driven insights.

Paul Halfpenny Paul Halfpenny
Digital essentials guide titled "The Marketer's Guide to WooCommerce" by Filter and Barn2. The image shows a layout of pages with text and graphics, featuring sections on marketing strategies, digital tools, and WooCommerce tips.
Digital Essentials Series

Guide to WooCommerce

Our most recent guide is the latest instalment in our series of eBooks, dedicated to essential digital topics. This edition is focused on e-commerce and explores why WooCommerce could be the ideal platform for your business.

Joy Clarkwin Joy Clarke
A person uses a laptop while holding a credit card, suggesting online shopping or internet banking. The scene is focused on the hands, with a blurred background providing a neutral setting.
WordPress

What is E-Commerce?

In this article, we go back to basics and explain what exactly we mean when we say E-commerce and why it should be important to your business. E-commerce has become a cornerstone of the global economy, transforming the way businesses operate and consumers shop. Let’s explore what exactly e-commerce entails and why it’s essential for...

Joy Clarkwin Joy Clarke
Person holding a tablet displaying an online shopping page for a red dress. The screen shows product details, including size and purchase options, in a bright indoor setting.
WordPress

Five Most Common E-commerce Challenges

In this article, we examine some of the most common challenges when it comes to creating and running a successful e-commerce store. E-commerce has become a vital avenue for businesses to reach customers and drive sales. However, navigating the world of online retail comes with its fair share of challenges. From attracting customers to managing...

Joy Clarkwin Joy Clarke
Blue background with logos of "WP Engine" and "Filter" side by side, separated by an "x" symbol, indicating a collaboration or partnership.
WordPress

The Power of Partnership: Being a WP Engine Strategic Partner

Filter is a strategic partner of WP Engine, one of the world’s premier WordPress hosting providers

Joy Clarkwin Joy Clarke
Futuristic digital landscape illustrating online shopping and logistics. Features include a digital storefront, navigation screens, cardboard boxes, and glowing digital icons, set against a deep blue background.
WordPress

How WooCommerce Could Elevate Your WordPress Website to the Next Level

A customer data platform (CDP) is an exciting new category of technology that has gained a lot of attention in recent years.

Paul Halfpenny Paul Halfpenny
A collage of digital pages titled "The Marketer’s Guide to Web Security" by FILTER and VIP. It features a mix of text and images, including sections on web security essentials and a laptop workspace. The layout highlights key information for marketers.
Digital Essentials Series

Guide to Web Security

Our Marketer's Guide to Web Security, created with WordPress VIP, delivers actionable insights to protect your digital platform without compromising performance.

Joy Clarkwin Joy Clarke
A person typing on a laptop with their hands on the keyboard. They are wearing a white polka dot shirt. The background has a blurred effect with a mix of green and blue hues, suggesting a calm, outdoor setting.
Sustainability

How to Measure Your Website’s Carbon Footprint and Optimise Performance

In this article, we’ll guide you through how to measure your site’s carbon footprint, and explain how reducing this will improve both sustainability and performance. Introduction The technology sector is responsible for more greenhouse gas emissions than the aviation industry. Each time a visitor lands on your website and loads up a page, it contributes...

Joy Clarkwin Joy Clarke
A man in a green shirt is smiling while talking on a phone, sitting at a desk with a laptop in a modern office setting.
Sustainability

Instantly Improve Your Website’s Speed, Sustainability and UX

In this article, we’ll explain what a CDN is, how it works, and the benefits you could gain from taking this approach. Introduction Marketers are always looking for ways to improve the speed and user experience (UX) of their websites. After all, the faster your website, the better it will be at attracting and retaining...

Joy Clarkwin Joy Clarke
Digital brochure titled "The Marketer’s Guide to Sustainability" by Filter and Kanopi, featuring colorful pages with text and images related to sustainable marketing practices.
Digital Essentials Series

Guide to Sustainability

Many businesses don’t realise the environmental impact their online presence can have. If you’re unsure how to accurately measure your website’s carbon output, our newly launched Enterprise Series guide is here to help.

Joy Clarkwin Joy Clarke
Aerial view of a dense green forest with a white upward-trending graph symbol carved through the trees, suggesting growth or progress amidst nature. A colorful abstract shape overlays the scene on the left side.
Sustainability

Why a More Sustainable Website Will Elevate Your Marketing Performance

In this article, we’ll discuss why having a sustainable website can vastly improve your marketing performance. Introduction You probably don’t often associate sustainability with revenue growth. Most people’s assumption is that more sustainable practices, whether it’s in fashion, food, or any other area, will cost more money. But when it comes to developing and managing...

Joy Clarkwin Joy Clarke
Hands typing on a laptop with digital security icons overlayed, including a lock and shield, symbolizing cybersecurity. A colorful abstract shape decorates the scene.
Security

Six Tips to Strengthen Website Security and Increase Resilience

This article discusses the importance of website security in light of growing cyber threats and provides six practical tips for enhancing website security. Introduction Cyber security concerns continue to rise for businesses of all sizes, across every sector. The more reliant on technology your organisation becomes, the more likely you are to fall victim to...

Paul Halfpenny Paul Halfpenny
Close-up of a web browser's address bar showing a secure https URL with a green padlock icon. A colorful abstract shape overlays the left side, suggesting digital connectivity and security.
Security

Website Security Explained: How to Keep Your Website Secure and Protected

This article explains how to keep your website protected and secure, you will learn more about proactive measures to protect data. It also discusses the potential financial and reputational consequences of security breaches. Cyber Security Concerns Are Intensifying We all know cyber security is important, but despite being something we hear about online every day,...

Jo Ryall
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