Resources

Browse our resources section for the latest in depth technology articles and recommended reading to improve your knowledge.

Illustration of a web page with a magnifying glass icon, symbolizing search functionality, alongside a sidebar displaying filter options labeled by various criteria.
AI

AI SEO Audit: What It Covers and Why You Need One

An AI SEO audit examines how well your website is structured for visibility across large language models and AI search platforms — not just Google. Here is what it covers, how it differs from a traditional SEO audit, and how to act on what you find.

Paul Halfpenny Paul Halfpenny
Flowchart illustrating WordPress site capabilities, highlighting built-in integration, user authentication, and open source features with checkmarks, emphasizing ease of setup and administration.
WordPress

WordPress Personalisation: How PersonalizeWP Compares

Your WordPress personalisation options range from enterprise DXP platforms costing six figures to free plugins you can install in two minutes. The right choice depends on what you actually need — not what vendors want to sell you. Here is an honest comparison, from the team that built PersonalizeWP.

Paul Halfpenny Paul Halfpenny
Four rectangular blocks with labels: "STANDARD," "BUILD," "EVERYWHERE," and "MANAGE," arranged from left to right, with the "EVERYWHERE" block prominently highlighted.
WordPress

How Much Does an Enterprise WordPress Website Cost in 2026?

The website development cost UK businesses face for enterprise WordPress ranges from £40,000 to £300,000 — but that range is useless without context. This article breaks down what actually drives the price, what each budget tier delivers, and how to stop comparing quotes that are measuring different things.

Paul Halfpenny Paul Halfpenny
Comparison chart showing WordPress VIP features like enterprise support and data governance next to WP Engine features such as fast onboarding and developer tools, with "Which suits?" in the center.
WordPress

WordPress VIP vs WP Engine: Choosing the Right Enterprise Host

Your WordPress enterprise hosting decision shapes everything from deployment workflow to long-term cost. This comparison breaks down where WordPress VIP and WP Engine each earn their place — based on your traffic profile, compliance requirements, editorial complexity, and budget — so you can choose with confidence rather than conjecture.

Paul Halfpenny Paul Halfpenny
Login screen with username field and password button, featuring a green checkmark and a magnifying glass icon against a blue background.
AI

The Definitive Guide to Generative Engine Optimisation

Generative engine optimisation (GEO) is the practice of structuring your content and online presence so that AI search platforms — ChatGPT, Gemini, Perplexity, and Claude — consistently discover and cite your website. This guide explains how it works, how it differs from SEO, and how to build a GEO strategy that delivers measurable visibility.

Paul Halfpenny Paul Halfpenny
A side-by-side comparison showing code script on the left and a styled user interface on the right, illustrating the transformation from raw code to a polished digital platform.
WordPress

WordPress Full Site Editing: What Enterprise Teams Need to Know

WordPress full site editing changes how enterprise teams build and maintain websites — but the transition from classic themes isn't straightforward. This guide covers what FSE actually delivers, where it falls short, and how to decide whether your organisation is ready to move.

Paul Halfpenny Paul Halfpenny
Dashboard interface displaying domain data with connected service options like OpenAI and Google.
AI

AI Content Strategy: Writing for AI-Powered Search

Most AI content strategy advice focuses on writing style. The real issue is architecture — how content is structured, how deep your topic coverage goes, and how well AI platforms can extract and attribute what you publish. Here is what actually drives AI citation visibility, and how to build a content strategy around it.

Paul Halfpenny Paul Halfpenny
Diagram displaying a central node labeled "Set" with connected nodes: German, French, Spanish, Italian, and Dutch, each node featuring a name and flag icon.
WordPress

WordPress Multilingual: A Guide for Global Businesses

Going multilingual on WordPress is not a translation project — it is an architecture project. This guide covers the five decisions that determine whether your multilingual site performs or frustrates: URL structure, plugin choice, translation approach, content architecture, and ongoing governance.

Paul Halfpenny Paul Halfpenny
Workflow diagram illustrating review and approval stages, featuring initial document submission, steps for editing, review, and publishing, alongside a progress checklist.
AI

How Filter Uses AI Internally: Lessons from an Agency That Builds AI Tools

Most agencies talk about AI. We build AI tools — and then use them on our own projects every day. Here is what our ai content strategy actually looks like behind the scenes, where things went wrong, and what we have learned about making AI useful rather than decorative.

Paul Halfpenny Paul Halfpenny
Illustration of an analytics dashboard displaying a website's SEO score of 82, with categories like content, domain, popularity, mobile, location, and tech.
AI

AI Visibility Benchmark Report: How UK Websites Perform Across 6 AI Platforms

Only 11% of domains cited by ChatGPT also appear in Perplexity results. We ran AI SEO audit checks across UK websites to measure performance across the six platforms now shaping how audiences discover content. This is what we found.

Paul Halfpenny Paul Halfpenny
A digital dashboard displaying an AI Readiness Checklist with three completed items: Data Infrastructure in Place, Team Training Completed, and Use Cases Identified. A circular progress chart on the right shows 75% completion against a light blue background.
AI

What Is an AI Readiness Assessment (And Does Your Business Need One)?

An AI readiness assessment helps you understand whether your organisation has the data, infrastructure, skills, and strategy to adopt AI effectively. We explain what it involves, where most businesses get stuck, and how to take the first step.

Paul Halfpenny Paul Halfpenny
Two browser windows on a blue background, one displaying the WordPress logo and the other showing a chat interface with message bubbles. A central icon cluster suggests data exchange or integration between the two platforms.
AI

How We Connected WordPress to AI Using the Abilities API and MCP

We connected WordPress to AI using the new Abilities API and our open-source plugin, Filter Abilities. This integration allows AI assistants to directly manage content, audit SEO, and analyse visitor data, transforming your site into a conversational platform engineered for growth through data-driven insights.

Paul Halfpenny Paul Halfpenny
A person uses a laptop while holding a credit card, suggesting online shopping or internet banking. The scene is focused on the hands, with a blurred background providing a neutral setting.
WordPress

What is E-Commerce?

In this article, we go back to basics and explain what exactly we mean when we say E-commerce and why it should be important to your business. E-commerce has become a cornerstone of the global economy, transforming the way businesses operate and consumers shop. Let’s explore what exactly e-commerce entails and why it’s essential for...

Joy Clarkwin Joy Clarke
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