CTO & Founder
Having worked in agencies since he left university, Paul drives both the technical output at Filter, as well as being responsible for planning. His key strengths are quickly understanding client briefs and being able to communicate complex solutions in a clear and simple manner.
Sitecore to WordPress: What to Expect from the Migration
Your Sitecore contract renewal is approaching and the numbers no longer add up. Before you commit to a migration, here is what actually happens when enterprise teams move from Sitecore to WordPress — the real costs, the content challenges, the SEO risks, and the decisions that separate smooth transitions from expensive false starts.
CMS Migration: The Complete Guide to Moving to WordPress
Every CMS migration is a sequence of decisions — about timing, scope, content, SEO, hosting, and launch strategy. Get any one of them wrong and the project stalls, costs escalate, or traffic disappears. This guide walks through each decision in order, with the frameworks and checklists we use when migrating enterprise sites to WordPress.
Content Personalisation: From Segmentation to Real-Time Delivery
Content personalisation works when there's a clear line between your audience segments and the content that actually serves them. This guide covers the three layers of personalisation, how to build a segment-content map, and how delivery evolves from rule-based to real-time.
AI for E-commerce: How AI Is Changing Online Retail
Sixty-four per cent of UK consumers trust AI tools when shopping online. From how customers find products to how brands manage stock and serve personalised experiences, the mechanics of online retail have changed substantially. Here's what's actually happening and what it means for your brand.
How Personalisation Drives Revenue in Hospitality and Travel
A personalised web experience turns browsers into bookers and one-time guests into repeat customers. This guide follows the guest journey from first search to post-stay loyalty, showing where personalisation directly increases revenue for hotels, travel operators, and hospitality brands.
How WordPress Sites Can Prepare for AI Search
WordPress already has most of what AI search platforms need. The problem is that most sites are one or two default configurations away from being invisible to every major AI crawler. This guide covers the specific settings, plugins, and structural changes that actually move the needle.
AI Shopping Assistants: What Brands Need to Know
Two-thirds of UK consumers are open to using AI shopping assistants. But being visible to them requires a different approach to structured data, entity authority, and product feeds — not just strong search rankings. Here's what brands need to understand and where to start.
Website Personalisation: The Complete Guide
Most businesses think personalisation means knowing someone's name. The reality is more structural — and considerably more valuable. This guide covers what website personalisation actually involves, how to segment your audience, what to change on your site, and how to build a programme that delivers measurable results.
WordPress Personalisation: How PersonalizeWP Compares
Your WordPress personalisation options range from enterprise DXP platforms costing six figures to free plugins you can install in two minutes. The right choice depends on what you actually need — not what vendors want to sell you. Here is an honest comparison, from the team that built PersonalizeWP.
How Much Does an Enterprise WordPress Website Cost in 2026?
The website development cost UK businesses face for enterprise WordPress ranges from £40,000 to £300,000 — but that range is useless without context. This article breaks down what actually drives the price, what each budget tier delivers, and how to stop comparing quotes that are measuring different things.
WordPress VIP vs WP Engine: Choosing the Right Enterprise Host
Your WordPress enterprise hosting decision shapes everything from deployment workflow to long-term cost. This comparison breaks down where WordPress VIP and WP Engine each earn their place — based on your traffic profile, compliance requirements, editorial complexity, and budget — so you can choose with confidence rather than conjecture.
The Definitive Guide to Generative Engine Optimisation
Generative engine optimisation (GEO) is the practice of structuring your content and online presence so that AI search platforms — ChatGPT, Gemini, Perplexity, and Claude — consistently discover and cite your website. This guide explains how it works, how it differs from SEO, and how to build a GEO strategy that delivers measurable visibility.
WordPress Full Site Editing: What Enterprise Teams Need to Know
WordPress full site editing changes how enterprise teams build and maintain websites — but the transition from classic themes isn't straightforward. This guide covers what FSE actually delivers, where it falls short, and how to decide whether your organisation is ready to move.
AI Content Strategy: Writing for AI-Powered Search
Most AI content strategy advice focuses on writing style. The real issue is architecture — how content is structured, how deep your topic coverage goes, and how well AI platforms can extract and attribute what you publish. Here is what actually drives AI citation visibility, and how to build a content strategy around it.
WordPress Multilingual: A Guide for Global Businesses
Going multilingual on WordPress is not a translation project — it is an architecture project. This guide covers the five decisions that determine whether your multilingual site performs or frustrates: URL structure, plugin choice, translation approach, content architecture, and ongoing governance.
How Filter Uses AI Internally: Lessons from an Agency That Builds AI Tools
Most agencies talk about AI. We build AI tools — and then use them on our own projects every day. Here is what our ai content strategy actually looks like behind the scenes, where things went wrong, and what we have learned about making AI useful rather than decorative.
AI Visibility Benchmark Report: How UK Websites Perform Across 6 AI Platforms
Only 11% of domains cited by ChatGPT also appear in Perplexity results. We ran AI SEO audit checks across UK websites to measure performance across the six platforms now shaping how audiences discover content. This is what we found.
What Is an AI Readiness Assessment (And Does Your Business Need One)?
An AI readiness assessment helps you understand whether your organisation has the data, infrastructure, skills, and strategy to adopt AI effectively. We explain what it involves, where most businesses get stuck, and how to take the first step.
How We Connected WordPress to AI Using the Abilities API and MCP
We connected WordPress to AI using the new Abilities API and our open-source plugin, Filter Abilities. This integration allows AI assistants to directly manage content, audit SEO, and analyse visitor data, transforming your site into a conversational platform engineered for growth through data-driven insights.
How We Connected WordPress to AI Using the Abilities API and MCP
Our open-source Filter Abilities plugin uses the new WordPress Abilities API to give AI assistants direct access to your site. This unlocks conversational commands to manage content, audit SEO, and analyze visitor data, transforming how you interact with your digital platform.
Talks I’m Most Looking Forward to at WordCamp Europe 2026
Four sessions at WCEU 2026 that every marketer and agency owner should have on their radar. In a few weeks, some of the Filter team will be heading to Kraków, Poland for WordCamp Europe 2026. It’s the largest WordPress conference in the world, 3,000+ attendees, 49 sessions and workshops, speakers from six continents. This year’s...
What is E-Commerce?
In this article, we go back to basics and explain what exactly we mean when we say E-commerce and why it should be important to your business. E-commerce has become a cornerstone of the global economy, transforming the way businesses operate and consumers shop. Let’s explore what exactly e-commerce entails and why it’s essential for...
Five Most Common E-commerce Challenges
In this article, we examine some of the most common challenges when it comes to creating and running a successful e-commerce store. E-commerce has become a vital avenue for businesses to reach customers and drive sales. However, navigating the world of online retail comes with its fair share of challenges. From attracting customers to managing...
Filter’s Co-Founders Selected as BIMA 100 Judges for 2026
We are proud our co-founders will judge the 2026 BIMA 100, celebrating the UK’s top digital talent. This reflects our commitment to the digital community and our deep expertise in engineering scalable digital platforms that deliver measurable, transformative business outcomes for our trusted client partners.
853 Miles to Alicante: How Filter Walked (and Rowed, and Cycled) for Great Ormond Street Hospital Charity
To mark a client's expansion, our team collectively walked, rowed, and cycled the 810-mile distance to Alicante. We surpassed our goal, covering 853 miles and raising vital funds for Great Ormond Street Hospital. This challenge shows our commitment to collaboration and achieving measurable, impactful outcomes.
How to Measure Your Website’s Carbon Footprint and Optimise Performance
In this article, we’ll guide you through how to measure your site’s carbon footprint, and explain how reducing this will improve both sustainability and performance. Introduction The technology sector is responsible for more greenhouse gas emissions than the aviation industry. Each time a visitor lands on your website and loads up a page, it contributes...
Instantly Improve Your Website’s Speed, Sustainability and UX
In this article, we’ll explain what a CDN is, how it works, and the benefits you could gain from taking this approach. Introduction Marketers are always looking for ways to improve the speed and user experience (UX) of their websites. After all, the faster your website, the better it will be at attracting and retaining...
Why a More Sustainable Website Will Elevate Your Marketing Performance
In this article, we’ll discuss why having a sustainable website can vastly improve your marketing performance. Introduction You probably don’t often associate sustainability with revenue growth. Most people’s assumption is that more sustainable practices, whether it’s in fashion, food, or any other area, will cost more money. But when it comes to developing and managing...
WCAG 2.2: Everything You Should Know
WCAG 2.2 is finally here, in this article we’ll be going through the changes and what they mean for your business website. As an enterprise business, it’s important to stay up to date with regulations and guidance which could effect your organisation or the relationship you have with your audience. At Filter, we know how...
Filter AI 1.5: AI-Powered Summaries, Grammar Checking, and More Control Over Your Content
Filter AI 1.5 introduces a new Summary block for AI-optimised content, intelligent grammar checking, and gives you more choice when generating titles and rewriting text. This release focuses on giving you more control and helping you create content that performs well with both human readers and AI-powered search engines. We’ve continued to build on user...
Inspiring the Next Generation: Filter Visits Highfield School Sixth Form
Last week, I had the pleasure of visiting The Highfield School Sixth Form in Letchworth to talk with students about careers in the digital agency world. It’s always energising to step away from client work and share what we do with young people who are just starting to think about their futures. Around 30-40 sixth...
Six Tips to Strengthen Website Security and Increase Resilience
This article discusses the importance of website security in light of growing cyber threats and provides six practical tips for enhancing website security. Introduction Cyber security concerns continue to rise for businesses of all sizes, across every sector. The more reliant on technology your organisation becomes, the more likely you are to fall victim to...
Why WooCommerce is Your Gateway to the Future of AI-Powered Shopping
WooCommerce offers a flexible entry into AI-powered "agentic commerce," where AI agents assist customers. WooCommerce's open architecture and protocols like ACP and MCP allow integration without platform migration. Optimising product data for AI discoverability is key. We help businesses prepare their WooCommerce stores for this future.
How to Optimise Your Content for AI Search: A Practical Guide
AI-powered search demands content structured for easy processing. Use clear titles, schema, lists, and Q&A formats. Write precisely, focusing on intent and context. Avoid text walls and hidden content. Filter AI tools help optimise alt text and FAQ schema. We help businesses get found.
The Hidden Advantage: How In-House QA Strengthens Every Filter Project
Discover how our dedicated in-house QA team ensures every digital solution we build is reliable, user-focused and ready to deliver measurable results for your business. Quality assurance is not just about finding bugs before launch it’s about building confidence that your digital investment will perform exactly as expected when it matters most. At Filter we’ve...
WordPress Security Explained: Is WordPress a Secure Enough Platform for Your Business?
This article will help you gain a better understanding of WordPress security, common misconceptions and how to make sure your WP site is as secure as possible. Addressing a Common Misconception About WordPress Security Is WordPress security robust enough to make the platform suitable for your business’s suite of websites? It’s a question we still...
Accessibility in Action: Lessons from WP Accessibility Day 2025
WordPress Accessibility Day 2025 brought together experts, developers, designers and content creators to explore how to make websites more inclusive and accessible for all users. This year’s event featured a wide range of talks that went beyond the usual considerations of colour contrast, font sizes and mobile tap targets. Vitaly Friedman shared practical guidance on...
Filter AI 1.4: Generate SEO-Ready FAQs and Choose Your AI Provider
Filter AI 1.4 empowers users with AI-driven FAQ generation for SEO and flexible AI provider selection. We provide tools to create better content, optimise search performance, and tailor AI usage to specific workflows. Download today and create smarter content engineered for growth.
The Increasing Importance Of Mobile Website Performance And What It Means For Marketers
This article provides a comprehensive explanation of why mobile website performance is becoming increasingly important in the digital space and what that means for website admins and marketers in general. Introduction In a recent article, we discussed why website performance is much more important than most marketers think. The speed and functionality of your site...
AI and Accessibility: How New Tools Can Help Us Do Better
AI is changing the way we approach accessibility, not by replacing people, but by making everyday tasks like adding ALT text or structuring content easier, more consistent and more sustainable. Accessibility is often seen as something complex, technical and hard to maintain. In reality many of the barriers come from everyday tasks: forgetting to add...
The European Accessibility Act: What We’ve Learned So Far
With the European Accessibility Act now in effect, accessibility has shifted from a best practice to a business essential, reshaping how organisations design, build and manage their digital experiences. Accessibility has always been a vital part of digital design but with the European Accessibility Act (EAA) now in effect it has become a non-negotiable. Businesses...
We’re Expanding: Join Our Growing Team
After securing a number of new projects, we’re expanding our team at Filter and opening up several new roles. At Filter, we’re passionate about building outstanding digital solutions and we couldn’t do it without our talented, supportive and friendly team. As we continue to grow, we’re looking for brilliant people to join us on our...
Why Your Website’s Speed and Performance Are Much More Important Than You Think
In this article, we’ll highlight some crucial opportunities you’re missing out on if you neglect to optimise your website or settle for sub-par performance. Creating and maintaining a fast, high-performing website should be a priority if you’re a marketer. But it’s still something that many underestimate the importance of, or don’t devote the necessary time...
Website Performance Explained: Are You Losing Customers Because of This Common Problem?
This article will help you understand what dictates your website’s performance, and provide tips to make improvements that will deliver a better UX for your visitors. Introduction When a member of your target audience lands on your website, it only takes them around 50 milli-seconds, or 0.05 seconds, to form an opinion about it. That...
Highlights from WPLDN: Filter AI and the Future of Content Creation in WordPress
Tired of writing titles, crafting excerpts or chasing missing ALT text? Discover how Filter AI is helping WordPress users streamline content creation and reclaim their time. At the latest #WPLDN event in London, our CTO & Founder Paul Halfpenny and Project Manager Allie Tupper shared their vision for the future of WordPress content creation. Representing...
From Clicks to Customers: How to Boost Website Conversion Rates
Discover a range of strategies to increase your website conversions – in this article, we cover the essential steps to elevate user engagement and drive your digital success. In the world of digital marketing, having a visually appealing website is definitely important. However, it’s also important to recognise that this is only one piece of...
How to Measure and Analyse Website Performance
Measuring and analysing your website’s performance holds the key to optimising it and delivering an exceptional user experience. Introduction Website performance holds immense significance in today’s fast-paced digital era. Understanding how to measure and analyse your site performance can often be a compass for success. As businesses venture into this digital realm, grasping the metrics...
Opportunities and Benefits of Personalised Marketing in Travel, Tourism and Hospitality
This article will give you a detailed understanding of personalisation so you can begin taking advantage of the opportunities and benefits for your own business. Introduction Personalisation has become a vital tool for marketers in the travel, tourism, and hospitality industries, but many are still missing out on the best ways to implement it across...
5 Ways to Use PersonalizeWP to Personalise Your WordPress Website
Providing a personalised experience to your audience is considered essential in the digital space and now there is an even easier way to achieve that. In today’s highly competitive business landscape, providing a personalised experience to your audience can make all the difference. Customers are looking for personalised experiences that cater to their own individual...
4 Reasons Personalisation Should Be Included in WordPress Core
In this article, we explore why personalisation should be included in the WordPress core by looking at four key reasons. WordPress is the leading content management system (CMS) online today, currently powering over 40% of all websites. Its user friendly interface, extensive plugin ecosystem and robust features make it an excellent choice for businesses. However,...
Top 10 Personalisation Plugins For WordPress
Discover the top 10 WordPress plugins for personalisation that empower website owners to deliver tailored experiences, boost conversions and drive engagement. Introduction Personalisation has become an essential component for modern businesses, and incorporating it into websites is crucial. By offering tailored experiences, businesses can create deeper connections with their audience and achieve various benefits, such...
Building Better Relationships with Your Customers
This article will help you gain a better understanding of personalisation, and will provide you with guidance to begin building better relationships with your customers and wider target audiences online. Introduction A cost-effective and impactful way to build better relationships with your audience can be by utilising the power of personalisation. Providing each of your...
The Cost of Sitecore vs WordPress
Whilst we know there are many benefits to Migrating Sitecore to WordPress, including a more composable tech architecture, rapid development process and significant cost savings. Sometimes the biggest hurdle is establishing a business case for a DXP/CMS migration project. Introduction At the centre of this particular challenge will be persuading stakeholders there is a significant...
Championing Gender Diversity in WordPress: A Call for Change
Gender diversity in tech is not just a moral obligation, it’s a business imperative – Rachel Berry, Head of Client Services at Filter, shares how our agency is leading the charge in fostering an inclusive WordPress community and why it matters now more than ever.
An Overview to Accessibility
In the increasingly digital landscape of our lives, where work, shopping and access to local council services occur online, the prevalence of websites has expanded to encompass businesses from both the private and public sectors, highlighting the critical need for universal understanding of accessibility and the implementation of measures to ensure inclusivity on our websites....
4 Important Benefits of Making Your Website More Accessible
In this article, we examine the top 4 benefits of making your website more accessible. Whether you’re the administrator of an existing website or you’re thinking of creating a new one, you should be working to the Web Content Accessibility Guidelines. Various members of the accessibility community have shared stories of colleagues saying that accessibility...
Migrating to WordPress
In the fast-evolving realm of digital and online experiences, it is prudent to carefully assess the market and evaluate whether your current DXP or CMS aligns with your evolving needs as your contract draws to a close. Introduction The pace of change in digital and online experience over the past decade means that when you...
Celebrating 8 years of innovation and growth at Filter
Explore how our team have achieved remarkable milestones in our 8th year, from industry awards to major innovations. Since our founding in 2016 by Oliver Morrison (CEO) and Paul Halfpenny (CTO), we have dedicated ourselves to delivering exceptional digital solutions, specialising in WordPress websites. Over the past eight years, we’ve grown into a truly global...
Teapots, Black Cabs and Team Spirit: Our London Adventure
Join us as we share the highlights of our London scavenger hunt, where our remote team enjoyed a day of fun and teamwork while exploring some of the city’s iconic sights. On Friday 19th July, our global remote-first team came together for an exciting team-building event in the heart of London. Despite our pre-event warning...
We’re Attending WordCamp Europe 2024
We’re looking forward to attending this years conference in Turin, Italy with a group of key members of the Filter team. As a team deeply invested in being informed on the latest and greatest technological developments, WordCamp events provide a valuable opportunity for us to engage with fellow WordPress enthusiasts, gain insights from industry leaders...
The Transformative Impact of WordCamp Events on the WordPress Community
WordCamp events drive innovation and collaboration in the WordPress community, while enabling attendees to stay ahead of industry trends and deliver exceptional digital solutions. As an active member of the WordPress community, we understand the immense value of WordCamp events within the space. These gatherings are vital for innovation, education and networking. Our commitment to...
Double Distinction: Filter’s Finest Shine Bright at the BIMA 100 Awards
On 21st May, at an awards ceremony in London, Paul Halfpenny, Filter’s CTO & Founder and Allie Tupper, our Digital Project Manager were recognised with a BIMA 100 2024 award for their hard work and dedication in their fields. Paul won within his category of CEOs & Leaders, and Allie within the Client Services &...
Why is Google Consent Mode Important?
In this article, we’ll take a look at the recent Google Consent Mode update and explain why it’s important for your business. In the ever-evolving landscape of digital marketing, staying ahead means understanding and adapting to the latest industry updates. One such development that has garnered attention is the Google Consent Mode V2 update. As...
How Personalised Content Could Increase Your Revenue
Personalised content is now expected by most online consumers but the good news is, if you run a WordPress website it doesn’t have to be complicated. As a trusted digital solutions agency, we have been fortunate enough to work with businesses of all sizes and sectors. Of course, each business is different but the one...
Key Takeaways on Generative AI from AWS Summit London 2024
Key members of our development team visited London in April for the 2023 AWS Summit. On April 24th, a few key members of our development team had the privilege of attending the AWS Summit in London, held at the ExCeL. This year’s summit proved to be a momentous occasion, showcasing the forefront of technological advancement...
UnFILTERed Discusses All Things E-Commerce with Katie Keith and James Kemp
We’re happy to announce a brand-new episode of our video podcast UnFILTERed covering the vast topic of e-commerce. In the most recent episode of our podcast series, UnFILTERed, we explored the topic of e-commerce, focusing specifically on one of its premier platforms, WooCommerce. We were excited to sit down with two esteemed e-commerce experts: James...
Normalising Menopause: Insights from our BIMA Roundtable Experience
With a spectrum of over 60 symptoms, ranging from brain fog to mood swings, each woman’s experience with Menopause is unique, making it clear that there’s no one-size-fits-all approach. We recently had the privilege of attending a BIMA Roundtable titled “Menopause Matters,” where our Head of Client Services, Rachel Berry, participated in the important conversation...
The Importance Of Search To Your Digital Platform
If your business is in need of a mobile app, you’ll likely agree that cost and time-to-market are two of the most important factors when deciding what approach to take in getting it built. This article explains why using React Native to develop a cross-platform mobile app can provide a wealth of advantages for your business over the alternative options.
Introducing The Marketer’s Guide to WooCommerce
Learn more about E-commerce and popular platforms such as WooCommerce, and how it could help you to elevate your business. Throughout 2023, we built a library of freely accessible resource guides on a range of essential digital topics. Our latest edition focuses on E-commerce and how WooCommerce as a versatile platform could help you to...
What is a headless CMS and why would you use one?
In this article, we explore what a headless CMS is, how it could help solve some of your current challenges, and the benefits of taking this approach to develop digital products for your business. Introduction As you evaluate your options in search of the best content management system (CMS) for your business, you’ll likely hear...
2023 in Review: Achievements, Collaborations and Growth
As we’re getting ready to take the new year by storm, we thought we’d take some time to acknowledge everything our hard-working team achieved throughout 2023. Join us as we take a look back on 2023 to examine and celebrate our achievements, milestones and new partnerships. Throughout the year, we dedicated ourselves to creating a...
New Enterprise Series Guide: The Marketer’s Guide to Web Security
Learn how to improve your web security, without sacrificing user experience or performance by downloading our most recent eBook. Throughout 2023, we published a series of free eBooks for businesses on a variety of topics including accessibility, personalisation, website performance and digital sustainability. Our next edition focuses solely on the topic of web security, offering...
New Enterprise Series Guide: The Marketer’s Guide to Sustainability
We’re proud to announce that our latest Enterprise Series guide is available now, focusing on the important topic of digital sustainability in collaboration with Kanoppi. At Filter, we take our role as a trusted digital partner for businesses seriously. That’s why we’ve developed another valuable Enterprise Series Guide focusing on the topic of digital sustainability....
UnFILTERed: Two Must-Listen Podcast Episodes for Enterprise Businesses
In case you missed it, we recently started a video podcast called UnFILTERed where we explore the most important topics in the digital space. In the rapidly evolving digital landscape, keeping pace with industry trends and innovations is paramount for businesses striving for success. Here at Filter, we’re thrilled to announce the launch of UnFILTERed,...
New Enterprise Series Guide: The Marketer’s Guide to Website Performance
Our newest Enterprise Series Guide has been published and this time our team have worked in collaboration with WP Engine to bring you an insightful and comprehensive guide focusing solely on Website Performance. Recognising the importance of website performance, we have published our latest offering for enterprise-level businesses: The Marketer’s Guide to Website Performance. In...
Closing the Gap: Womenomics in Action
In this article, we examine the issue of gender imbalance within project management roles and explore the interesting principles of womenomics In the ever-evolving world of project management, women are significantly underrepresented. Shockingly, recent statistics from the Project Management Institute (PMI) reveal that only 20-30% of project managers are women. We found this statistic to...
Consumer Insights: Technology in Hospitality
In this article, we’ll be exploring the key findings from the hospitality sector from the Zonal GO Technology Report. As an experienced digital technical partner to a variety of different businesses, it’s always important to us that we keep up with the latest industry developments, insights and findings. With this in mind, we wanted to...
Empowering Creativity and Innovation: Joining Forces With The Inside Out Community
The Filter team is excited to announce a new partnership with the Inside Out Community, maximising the value of community through collaboration. As a trusted digital technical partner to a number of successful businesses spanning a variety of sizes and industries, we consider ourselves fortunate as we’re able to engage with a broad spectrum of...
What is Threads and what does it mean for businesses?
There’s a new player within the social media marketplace but what exactly is Threads and what will it mean for businesses in the future, keep reading for our thoughts on the matter. As a digital solutions agency, we’re always keeping an eye on the latest industry trends and developments, so naturally the birth of a...
Beyond Migration: Getting The Most Out Of Google Analytics 4
In this article, we will explore four essential things businesses should keep in mind after moving over to Google Analytics 4. Moving to Google Analytics 4 (GA4) marks an important milestone for businesses in harnessing advanced analytics capabilities. However, the migration process is only the beginning. At Filter, we recognise the significance of staying ahead...
BIMA Awards Welcomes Rachel Berry and Si Cooke as Judges
You might find a few familiar Filter faces in the BIMA Awards Judging panel this year… We’re excited to announce that two of our senior management team have been selected as judges for this year’s prestigious BIMA Awards! The BIMA Awards are the longest standing and most prestigious digital and technology awards in the UK....
Revolutionise Your WordPress Experience with PersonalizeWP 1.6 (formerly WP-DXP)
Filter unveilsPersonalizeWP 1.6, featuring a host of enhanced functionalities and an informative new website, empowering WordPress users to optimise their websites and elevate user experiences. Edit: Please note that WP-DXP is now known as PersonalizeWP. We are excited to announce our newest update for our personalisation plugin, WP-DXP. Version 1.6 introduces a range of exciting...
Insights From WordCamp Europe 2023: Empowering Women in Tech
After attending this years WordCamp Europe conference in Athens, we sat down with our Head of Client Services, Rachel Berry, to get an idea of the insights gained through the event surrounding women in technology. We had an incredible experience at WordCamp Europe 2023 in Athens, with our largest group to date, including 3 of...
WordCamp Europe: A Developer’s Point of View
Mark Manders, a member of our talented development team, gives an overview of his experience at WordCamp Europe 2023 from a developers perspective. This year, we sent our largest group yet to Athens for WordCamp Europe 2023 – one of the largest WordPress conferences in the world. Mark Manders is a member of our talented...
New Enterprise Series Guide: The Marketer’s Guide to Personalisation
Filter has launched a new addition to the Enterprise Series, an informative guide focusing on personalisation – providing valuable insights, explaining the many benefits and exploring your options. In today’s competitive market, capturing and retaining customers’ attention is absolutely essential. Personalisation is the key that unlocks the door to memorable, meaningful experiences, ultimately enhancing customer...
WCAG Guidelines version 2.2 is coming soon
What are the Web Content Accessibility Guidelines and why are they important when it comes to web accessibility? The Web Content Accessibility Guidelines are part of a series of web accessibility guidelines published by the Web Accessibility Initiative of the World Wide Web Consortium. In 2008, version 2.0 of the guidelines were published, and this...
Five Of The Top Martech Tools: Martech Day 2023
In celebration of Martech Day 2023, we thought we’d take a look at 5 of the top Martech tools and platforms on the market today. Martech Day is a celebration of both marketing and technology (aka Martech) that takes place on the first Tuesday of May each year. The campaign was created by Scott Brinker...
What Makes An Enterprise Website
In this article we will explain what defines an enterprise-level website, showing some of the typical characteristics and things to consider when embarking on a new build. The definition of ‘enterprise’ is largely open to interpretation, there are many metrics used to define enterprise in business. Depending on the industry, many people believe businesses fall...
20 Years of WordPress
We’re proud to be part of the vibrant WordPress community, keep reading to find out more about its 20th birthday. 2023 marks the 20th year of WordPress, the most popular CMS used by millions of businesses and individuals across the globe. According to colorlib ‘810 million websites use WordPress’ which accounts for a whopping ‘43%...
Filter Joins Silicon Brighton
We’re pleased to announce we are joining Silicon Brighton, a great initiative in the South East – keep reading to find out more. As part of our continued commitment to the digital community, we are always looking for more ways to get involved and support all things digital. With this in mind, we decided to...
Google Drives Hotel Bookings & Improves Google Workplace With AI
We’ve seen a lot of recent developments within the world of AI but how are the big guys utilising it? Keep reading to find out more about how Google is harnessing AI in its products. The world of Artificial Intelligence (AI) has been rapidly expanding, leading to the development of automation, machine learning and so...
New Update For PersonalizeWP (1.5)
We’re excited to announce our latest update to the PersonalizeWP plugin, keep reading to find out more. Edit: please note PersonalizeWP was formerly known as WP-DXP. As a WordPress VIP agency partner, it’s important to us that we continually make strong contributions within the WordPress community. For this reason, we are very proud of our...
How Is The WordPress Community Improving Accessibility?
Join us on a deep-dive into accessibility within the WordPress community, providing a more inclusive and user-friendly experience for all WordPress users. WordPress is one of the worlds leading open-source Content Management Systems (CMS), powering over 40% of all websites online today. Over the years, there has been a lot of discussion around the topic...
How Has Accessibility Evolved?
Accessibility is an important issue within the digital space, in this article, we will examine how it has evolved over time. Web accessibility has come a long way but there is still room for improvement. The evolution of web accessibility has been driven by the growing awareness of the needs of users with disabilities and...
Travel, Tourism and Hospitality Trends In The Digital Age
In this article, we will be examining the importance of accessibility within the hospitality industry and everything business owners need to know. While every industry has experienced big changes thanks to technology in recent years, each individual sector has also had to deal with its own specific, nuanced challenges. If you’re a business in the...
How Web Accessibility Can Create Competitive Advantages in Finance
This article will answer your burning questions about accessibility and help you ensure your website is accessible as possible for all potential users. Technology-specific challenges, like making sure your website is compliant with web accessibility regulations, can be frustrating for businesses in complex industries like financial services. This article will answer your burning questions about...
Why Web Accessibility Should be a Priority for Marketers in 2023
As more and more people are accessing information online, it’s important that anyone who manages a website understands the role of web accessibility. As so much of our lives now takes place online – from work, to shopping, to using local council services – web accessibility is growing increasingly important by the day. For that...
Introducing The Enterprise Series
Throughout 2023, we will be publishing a range of free eBooks to help businesses navigate the digital space. As part of our continued commitment to the business community, we wanted to introduce a new series where we can provide guidance on a range of enterprise-related topics. We will be publishing a variety of eBooks throughout...
Should Personalisation Be Added To WordPress Core?
You may be hearing more from our founders Oliver Morrison & Paul Halfpenny in 2023, starting with an appearance on the WP Tavern Jukebox Podcast! We’re excited to announce that our very own CTO Paul Halfpenny, recently made an appearance on the WP Tavern Jukebox Podcast! If you’re not familiar with WP Tavern, it’s a...
Why You Should Consider Bespoke Development For Your Next Project
Are you having trouble finding the right solution for your business challenges? Maybe a one-size-fits-all product isn’t quite right, keep reading to find out more about why you might want to go for bespoke development instead. Every business experiences its own unique challenges, which may require an equally unique solution. You could try a cookie-cutter...
Why Is Networking Important For A Remote Workforce?
To celebrate International Networking Week, we’ve put together an article on why exactly networking is important – especially when it comes to working remotely. The 15th annual International Networking Week campaign starts on the 6th February, featuring a range of global networking focused events. The campaign was created by Business Networking International and aims to...
Quality Over Quantity, How Content Is Changing
In this article we are taking a look at this years Content Matters Report from WordPress VIP and examining how the approach to content management is changing. As a WordPress VIP Agency Partner, we are always excited to see the new edition of their annual Content Matters Report to see how the general approach to...
Digital Trends Every Business Should Know About In 2023
New year, new trends. Keep reading to find out the predicted digital trends that every business should keep in mind throughout 2023. Every new year brings new trends, especially in the current digital space. Things are constantly changing – whether it’s social media algorithms, technological developments or cultural changes. We scoured a range of trusted...
What Is ChatGPT & Why Is Everyone Talking About It?
ChatGPT has set the internet ablaze over the last few weeks and has been mentioned all over the internet due to its revolutionary approach to AI and its quick popularity. There’s a good reason that you’ve been seeing ChatGPT all over the worldwide web lately. After launching in November, this new tool from OpenAI accumulated...
Our Top Events For 2023
To kick off the new year, we thought we’d take a look into the future and let you know which events we’re most looking forward to later this year. While you settle back into your work-life after the holiday break, we thought we’d put together a list of the events we’re most looking forward to...
Choosing Enterprise Website Technology – 6 must ask questions
This post is essential reading for mid to enterprise-level businesses who are in the process of choosing a new enterprise website technology stack or reviewing their existing stack in an effort to improve reliability and performance. If you are about to consult with a development or hosting supplier, you might want to take a minute...
Why Are API’s Important In The Social Media Space?
In this article we look into what an API actually is and why it’s important to consider them when it comes to social media. Following on from our recent article detailing next years top social media trends, we wanted to examine the use of API’s and why they are important within the social media landscape....
The Return Of WordFest Live
Ahead of the return of WordFest Live for 2022, we’ve put together a list of the speakers our team are looking forward to hearing from. WordFest Live 2022 will be the fourth 24-hour festival, celebrating all things WordPress. This year’s event is focusing on the theme of transformation and will take place on the 16th...
Looking Back On 2022
As the year draws to a close, the Filter team are feeling reflective – join us as we look back on our highlights from 2022. As we’re moving quickly through Q4 of 2022, we thought we’d put together a list of our highlights from the last 12 months. Filter has grown considerably in the last...
Hot Off The Press, Introducing WordPress 6.1
The last major WordPress release of 2022 is now available to download. The new upgrade features a new default theme, new templates, tools and lots more. The last WordPress release of 2022 is now live, and it’s a big one. WordPress 6.1 is available to download now and has been titled ‘Misha’ after renowned jazz...
Highlights From Ignite London By WP Engine
Filter recently attended Ignite London, an event hosted by WP Engine, bringing together top WordPress agencies from around the UK. We recently had the pleasure of joining WP Engine for their latest Ignite event in London. These events aim to bring together top agencies from the UK to get an insight into the latest web...
4 Benefits Of Implementing A Headless CMS Solution
If you find it difficult to maintain a multi-channel approach, a headless CMS solution could be extremely beneficial to your business. As technology is constantly evolving, the way we consume content is always changing along with it. We can now use a variety of devices to view and engage with brands, whether that’s your phone,...
Creating A Culture Of Accessibility
WordPress Accessibility Day aims to simplify accessibility for WordPress developers, designers, content creators and users, to empower them to build website that work for everyone. Our team have always been passionate about the WordPress community and as a remote-first agency, it’s important to us that we make an active effort to foster an inclusive and...
We’ve Been Nominated In The WP Awards!
We’ve been nominated in this years WP Awards for our very own WordPress personalisation plugin, WP-DXP. Keep reading to find out more about WP Weekly and the 2022 WP Awards. Edit: WP-DXP is now known as PersonalizeWP. The WP Awards is organised each year by WP Weekly, which is an esteemed weekly newsletter for WordPress...
What Are The Benefits Of Omnichannel Commerce?
Are you focusing too much on your online approach? In this article, we will explain what omnichannel commerce means and how it could benefit your business. Omnichannel commerce can be described as a universal approach, where your online and offline activities are linked, to create a seamless sales experience. This involves creating an all-round approach...
Our Experience At BrightonSEO, October 2022
Last week we attended BrightonSEO, an event created especially for search marketing professionals. Keep reading to find out more about our experience. Late last week, our CTO (Paul Halfpenny) and our Head of Business Development (Simon Cooke) headed to BrightonSEO, an event created especially for search marketers. Industry professionals and enthusiasts travelled from all over...
September WordPress Content Recap
To celebrate our visit to WordCamp US earlier this month, we decided to publish a range of WordPress focused content throughout September – below you will find a link to each article. To mark our CTO Paul Halfpenny visiting WordCamp US earlier this month, we have published a range of articles focused on all things...
We’re Going To BrightonSEO!
The Filter team will soon be on their way to the coast later this week for BrightonSEO, an event specifically created for search marketers. Filter CTO, Paul Halfpenny, and the company’s new Head of Business Development, Si Cooke, will be making their way to Brighton later in the week to attend BrightonSEO. The event was...
WordFest Live Is Returning For 2022
WordFest Live is a 24 hour event, featuring some of the best and brightest from the world of WordPress. * Edit: WordFest Live will now be taking place on the 16th December * Big Orange Heart are an organisation who organise various events throughout each year to reduce the feelings of isolation amongst remote workers....
How To Easily Personalise Your WordPress Website
It can be hard to know where to start when it comes to personalisation but if you’re using a WordPress CMS, we’ve got a simple solution for you. Personalisation is becoming increasingly important to both businesses and consumers, with “74% of customers feel[ing] frustrated when website content is not personalised” (LXA). This shows that personalisation...
WCUS 2022 Speaker Spotlight: Beka Rice
Following on from WordCamp US 2022, we asked our CTO Paul Halfpenny to tell us about his favourite speaker from the event. Photo via Paul Clark – 2022 WCUS Community Album. Paul attended this years sold-out WordCamp US event, in San Diego, which took place from the 9th to the 11th of September. You can...
WordPress Accessibility Day 2022
WordPress Accessibility Day is a 24-hour international event focused on website accessibility and the best practices for managing WordPress websites. WordPress Accessibility Day was initially started back in 2020 and is a 24-hour global event focusing on promoting website accessibility, as well as the best practices for those managing sites using WordPress. The event has...
We’re Heading To The Technology For Marketing Show
In a few weeks time, we will be attending the Technology For Marketing Show in London. The conference will feature many accomplished speakers over 2 days. Our CEO (Oliver Morrison) and our CTO (Paul Halfpenny) will be attending this years Technology For Marketing Conference and Exhibition at the ExCeL London. The event is co-located with...
Paul’s Experience At WordCamp US 2022
Our CTO, Paul Halfpenny, attended WordCamp US last weekend. This was the first in-person WCUS event since 2019. Paul attended this years sold-out WordCamp US event, in San Diego, from the 9th to the 11th of September. WordCamp events take place throughout each year, in many different countries around the world. They are a community-led...
Making The Most Of WordCamp US From Home
If you’re not able to jet over to sunny San Diego for WordCamp US next week, don’t worry! We have put together a few tips to help you make the most of the event remotely. WordCamp US will take place from the 9th to the 11th of September in San Diego, US. If you’re unable...
WordCamp US 2022: Paul’s Top Picks
Our CTO, Paul Halfpenny, is heading off to San Diego later this month to attend WordCamp US. Ahead of the event, we asked Paul for his top picks from this years schedule. Our CTO, Paul Halfpenny, will be attending this years WordCamp US conference in San Diego from the 9th to 11th of September. This...
5 New Rules Added To Free WordPress Personalisation Plugin
As a respected digital technical partner to a wide variety of businesses, we are committed to the digital community. As part of our commitment, we continue to improve and develop our very own WordPress plugin, PersonalizeWP. As part of their ongoing commitment to the WordPress community, respected digital technical agency Filter have published an update...
The Filter Team Escapes To London
As a remote-first company, many of our staff had never met face-to-face before, that’s why we recently decided to have a team-building day full of adventure in London. As a remote-first digital technical agency, our team are based all over the UK, as well as in Amsterdam and Poland. We definitely enjoy working remotely and...
Filter Officially Endorsed By WooCommerce
The Filter team are now officially a Silver level WooExpert, this endorsement enables us to deliver consistently high-quality work and build world-class eCommerce solutions. The Filter team are now officially Verified by WooCommerce, this endorsement enables us to deliver consistently high-quality work and build world-class eCommerce solutions. Our remote-first agency has been selected as the next...
We’re Going To WordCamp US!
Paul Halfpenny, CTO at Filter, will be heading to sunny San Diego for the now sold-out WordCamp US 2022 conference this September. Our CTO, Paul Halfpenny, will be attending WordCamp US 2022 in San Diego. Similar to WordCamp Europe, WordCamp US is a casual, community-organised conference covering everything related to WordPress. This years sold-out event...
New Functions For The WordPress PersonalizeWP Plugin
As a respected digital technical partner to a wide variety of businesses, we are committed to the digital community. As part of our commitment, we continue to improve and develop our very own WordPress plugin, PersonalizeWP. Since releasing the first version of our personalisation plugin back in 2020, we have continued to work on the...
How to Manage Multiple Websites
In this article, we provide an insight on how to effectively manage multiple websites at once. Segmenting your audience can be a great way to increase sales opportunities or focus more specifically on a particular market. You may want to do this by creating new brands with their own communications strategy and of course, their...
What does Headless mean?
Our team have put together an informative resource article explaining what we mean by ‘headless’ and how it could help you achieve your business goals. We enjoy creating a variety of informative content to help businesses make the right decision when it comes to technological solutions. You can browse through our range of long-form resource...
What is a CRM?
Introducing a CRM could be a great way to improve your customer journey and improve efficiency. The acronym CRM refers to Customer Relationship Management which is an essential part of running a business. A CRM system is an equally essential tool which acts as a central location where all of your customer data is stored....
Filter Signs The Menopause Workplace Pledge
At Filter, we are always evaluating our workplace culture and values, in order to maintain an inclusive, healthy and happy environment for our team. As part of our continued commitment, we are proud to have signed the Menopause Workplace Pledge. At Filter, one of our main values is that family is more important than work....
What should I use, a CMS or a DXP?
If you’re unsure about what exactly a CMS or a DXP is, make sure to read through this quick summary. You can also check out our more detailed analysis in one of our recent resource article. There are many digital tools and solutions available to businesses, one of which being a CMS (Content Management System)....
What’s New With Our PersonalizeWP Plugin?
The Filter team have a respected track record for providing outstanding digital solutions, we have a wide range of expertise across a variety of different areas, including WordPress. In June 2020, we launched a new plugin for WordPress called PersonalizeWP. We have continued to develop this useful plugin and it can now be used to...
How To Be An LGBTQ+ Workplace Ally
To celebrate Pride Month, we have put together a few points on how to be an LGBTQ+ ally in the workplace and have collated some helpful online resources. Pride Month takes place annually in June and usually features a wide variety of activities and campaigns to celebrate the LGBTQ+ community. In 2019, the U.S Supreme...
How to Choose The Right Tech Stack
This week is London Tech Week and we thought we’d discuss the factors to consider when choosing the right tech stack for your next project. London Tech Week is a joint venture from Informa Tech and Founders Forum which celebrates the strength and diversity of technology in the UK. This years week long festival of...
WordCamp Europe 2022: Paul’s Top Talk
In this article we ask our CTO, Paul Halfpenny, to pick his top speaker from this year’s WordCamp Europe event, which took place in Portugal last week. Our CTO, Paul Halfpenny, was invited to give a lightning talk at this years WordCamp Europe 2022 on our WP-DXP plugin. You can read more about his experience...
Our Experience at WordCamp Europe 2022
WordCamp Europe is an annual gathering for WordPress professionals, attracting some of the most notable names in the business. This years conference took place in Portugal and featured a variety of excellent speakers from all over the globe, including our very own CTO, Paul Halfpenny. Paul was invited to speak during the lightning talk segment...
Get 5 Times More Value With WordPress VIP
WordPress – the CMS powers 43% of websites on the internet today and is used more than any other option available. Did you know, we are a WordPress VIP Silver Partner? WordPress VIP is a platform that grows with you, it’s simple enough for anyone to use and agile enough to adapt to your customer...
Mental Health Resources for Businesses
This week is Mental Health Awareness Week (from the 9th to 15th May 2022) and this years theme is loneliness. The campaign was created 12 years ago and each year the Mental Health Foundation continues their important work to raise awareness. As a remote-first agency, we use a variety of tools to combat loneliness and...
We’re Going to WordCamp Europe 2022!
Our CTO Paul Halfpenny will be part of this years WordCamp Europe event, taking place in June. WordCamp Europe is an informal, community-organised gathering of WordPress enthusiasts to discuss all things WordPress, share ideas and get to know each other. We’re sure you know what WordPress is but just in case you don’t, WordPress is...
How the Filter team reduces stress
Stress Awareness Month has taken place every April since 1992, to raise awareness of both the causes and cures for modern stress. As a fully remote digital agency, we take extra care to make sure our team are happy and healthy. We are proud to have a great company culture and we encourage open and...
Celebrating National Pet Month: Client Spotlight
Here at Filter, we are proud to support our team when it comes to a healthy work-life balance and the importance of family. We recognise that pets are often an important part of family-life, which is why we’d like to highlight one of our valued clients in celebration of National Pet Month. National Pet Month...
Filter helps TeamSport to improve their customer communication
TeamSport is a top provider of indoor karting in the UK, incorporating exciting multi-level tracks and excellent customer facilities. The company was first established in 1992 and based in Guildford, Surrey and now has 35 tracks nationwide. Providing an excellent customer experience has always been at the heart of the business, so customer communication is...
Filter supports Quod with a web-based EIA application
Quod is an independent consultancy focusing on planning and regeneration, development economics, socio-economics and environmental planning. The business was formed in May 2010 and is based in London and Leeds. The team at Quod were looking for support with a web-based application to help potential customers assess regulatory requirements for a broad variety of planning...
Medivet Custom Reminders Platform
Medivet is one of the largest chains of vet clinics in the UK, and are growing rapidly year on year. With 18 24-hour centres and 300 veterinary practices around the UK, Medivet are a community of passionate veterinary professionals committed to providing truly exceptional care.
New website for leading Mayfair restaurant Babbo
The restaurant was launched by Brazilian international football players Willian Borges and David Luiz, inspired by family and rooted in tradition. The vibrant Italian restaurant has grown quite a following serving old-style cocktails, traditional Italian dishes and classic desserts. With a successful year behind them, the team at Babbo wanted to ensure the website reflected...
Selhurst Park brand refresh
Filter worked collaboratively with the Crystal Palace F.C team to ensure that the updated colour palette was carried across to the website as part of an overall re-launch of the marketing brand, ready for the new season and the 19/20 events programme. Selecting the right colours is central to presenting an appealing presence, conveying emotions,...
Filter Insight: Turning GDPR frustrations into competitive advantage
For well over a year in the lead-up to May 2018, we at Filter were advising our clients to start their preparations to mitigate the impact of the incoming GDPR legislation, and ensure that their data collection practices were robust, secure, and met the key criteria demanded by the new laws. From our perspective, it...
We’re attending WordCamp Europe 2019 in Berlin
Now in its sixth year, WordCamp Europe has established itself as a major event, not to be missed amongst the WordPress community. WordCamp Europe brings together developers, techies and newbies from all over the world into a single place. This year, that place is Berlin! And Berlin is the perfect host, in part due to...
Medivet launch new brand and new website
Medivet is one of the largest chains of vet clinics in the UK, and they are growing rapidly, year on year. With 18 24-hour centres and over 280 veterinary practices around the UK, Medivet are a community of veterinary professionals committed to providing truly exceptional care. With such growth, Medivet were acutely aware that it...
