AI
Articles on how artificial intelligence is shaping the web, including practical examples of integrating AI tools with WordPress and building smarter digital experiences
AI for E-commerce: How AI Is Changing Online Retail
Sixty-four per cent of UK consumers trust AI tools when shopping online. From how customers find products to how brands manage stock and serve personalised experiences, the mechanics of online retail have changed substantially. Here's what's actually happening and what it means for your brand.
How WordPress Sites Can Prepare for AI Search
WordPress already has most of what AI search platforms need. The problem is that most sites are one or two default configurations away from being invisible to every major AI crawler. This guide covers the specific settings, plugins, and structural changes that actually move the needle.
AI Shopping Assistants: What Brands Need to Know
Two-thirds of UK consumers are open to using AI shopping assistants. But being visible to them requires a different approach to structured data, entity authority, and product feeds — not just strong search rankings. Here's what brands need to understand and where to start.
The Definitive Guide to Generative Engine Optimisation
Generative engine optimisation (GEO) is the practice of structuring your content and online presence so that AI search platforms — ChatGPT, Gemini, Perplexity, and Claude — consistently discover and cite your website. This guide explains how it works, how it differs from SEO, and how to build a GEO strategy that delivers measurable visibility.
AI Content Strategy: Writing for AI-Powered Search
Most AI content strategy advice focuses on writing style. The real issue is architecture — how content is structured, how deep your topic coverage goes, and how well AI platforms can extract and attribute what you publish. Here is what actually drives AI citation visibility, and how to build a content strategy around it.
How Filter Uses AI Internally: Lessons from an Agency That Builds AI Tools
Most agencies talk about AI. We build AI tools — and then use them on our own projects every day. Here is what our ai content strategy actually looks like behind the scenes, where things went wrong, and what we have learned about making AI useful rather than decorative.
AI Visibility Benchmark Report: How UK Websites Perform Across 6 AI Platforms
Only 11% of domains cited by ChatGPT also appear in Perplexity results. We ran AI SEO audit checks across UK websites to measure performance across the six platforms now shaping how audiences discover content. This is what we found.
What Is an AI Readiness Assessment (And Does Your Business Need One)?
An AI readiness assessment helps you understand whether your organisation has the data, infrastructure, skills, and strategy to adopt AI effectively. We explain what it involves, where most businesses get stuck, and how to take the first step.
How We Connected WordPress to AI Using the Abilities API and MCP
We connected WordPress to AI using the new Abilities API and our open-source plugin, Filter Abilities. This integration allows AI assistants to directly manage content, audit SEO, and analyse visitor data, transforming your site into a conversational platform engineered for growth through data-driven insights.