PersonalizeWP is a no-code WordPress plugin for the Block Editor that helps you deliver unique content to the right audience at the right time.
Build visitor profiles, create audience segments and increase conversions with personalised experiences – all without touching a single line of code.
Powerful personalisation tools for marketers, content teams and WordPress site owners who want to increase engagement and conversions
Set rules to control who sees your content based on visitor behaviour, location, device type and more. Combine multiple conditions to target specific audiences.
Create multiple versions of any block and show the right one to each visitor automatically. Test different approaches and see what works best.
Automatically build individual visitor profiles that capture their journey from first visit to conversion. No complex setup required.
Target customers based on cart contents, purchase history and lifetime value. Show different content to first-time buyers versus loyal customers.
Group visitors into focused categories based on shared characteristics or behaviours and show them more relevant, targeted content.
Assign point values to visitor actions to automatically identify your most promising prospects. Scores update in real-time as visitors browse.
Restrict content to specific visitors or groups using passwords, WordPress user roles or individual user IDs at the block level.
Insert visitor information directly into your content using simple placeholders for a truly personal touch on every page.
Personalisation works perfectly with cached WordPress sites and CDNs. Your site stays fast while delivering personalised experiences.
Deliver tailored experiences that boost engagement and conversions – download and activate the plugin to get started in minutes.
PersonalizeWP is open-source and you can get it for free at personalizewp.com.
Target visitors by time spent on your site, device type, location, time of day, new or returning visitor status and more. All conditions work with the Block Editor you already know – no coding required.
Plus, when you’re ready for more detailed personalisation, you can start using segments, lead scoring and visitor profiles to understand what your customers are doing on your site.
PersonalizeWP integrates effortlessly with popular tools, supporting block frameworks like Gutenberg, ACF Blocks, Kadence, GenerateBlocks and Genesis, as well as leading plugins like Jetpack, WooCommerce, Gravity Forms, WS Forms, and Ninja Forms.
Unlock your website’s full potential by combining PersonalizeWP with the plugins you already use – no complex configuration or setup needed.
PersonalizeWP has a dedicated knowledge base with guides, tutorials and documentation to help you get the most out of the plugin.
We’re actively developing new features and integrations – if you have suggestions on what we should build next, we’d love to hear from you.
We also develop Filter AI, a free WordPress plugin that brings the power of AI to your content workflow. Generate SEO Meta Titles and descriptions, ALT text, custom images, post titles, excerpts and product descriptions directly inside WordPress.
Key features include Brand Voice and Stop Words, SEO Metadata Generation, ALT Text and Image Generation, Content Rewriting and Tone Adjustment, and WooCommerce Product Descriptions.
