Using WooCommerce, we can help you to implement a new store or create new revenue streams


E-commerce is the name given to any transaction undertaken online, mainly including the buying and selling of products or services. This can come from a range of sources such as a desktop machine, mobile device, tablet or even in some cases wearable tech.

Introduction to WooCommerce

WooCommerce is a plugin that provides an e-commerce platform for WordPress sites. 

Its product organisation and shopping cart capabilities have evolved over almost a decade of use and have made it the logical choice for any WordPress project that needs the capability to manage and showcase a set of physical or virtual products. 

Its success, like that of WordPress, has driven the development of many additional extensions allowing it to be adapted to a wide variety of contexts.

As you would expect, the emphasis of functionality is on transactional sales with many payment processing and shipping integrations but the core toolset is valuable in many situations where the initial goal is to manage product-type content.

The large number of web stores already running on WooCommerce means that most problems associated with developing and running an e-commerce site have been solved repeatedly, enabling rapid development for all but the most unusual of projects.

Benefits of Working with Filter

Filter is a certified WooCommerce expert agency, making us an ideal partner to design and build your e-commerce store.

Did you know WooCommerce now fully supports the Gutenberg block editor? This means the same ‘close to core’ development methods used for building custom WordPress websites for B2B can be applied to e-commerce.

The result is complete freedom in customising your online store, from product pages to checkouts, offers and promotions to member areas and subscriptions, we’ve seen all the e-commerce business models you can imagine.

WooCommerce comes with everything that you need to manage products, orders, sales and customers:

  • Customer order management
  • Inventory management and stock levels
  • Product variations (i.e. colours, sizes)
  • Coupons and discounts
  • Built-in payment processing
  • Shipping and postage
  • Reporting dashboard

The Marketer’s Guide to WooCommerce

Learn more about how to implement and optimise the right E-commerce platform for your business.

An Example Client Project

The Inside Out Community is a thriving digital platform that fosters connections and growth among in-house creative leaders. The community welcomes creatives from a range of industries and offers curated resources, development opportunities, networking and much more. 

Recognising the need for a more streamlined and future-proof website solution, The Inside Out Community engaged Filter to support them with a rebuild of their platform.

We started by meticulously analysing the existing website, where our team identified essential design elements and content. Drawing on our years of experience with WordPress and our proficiency in Gutenberg, we restructured the website using the versatile block editor.

Additionally, we recognised the opportunity to enhance the website’s functionality by implementing WooCommerce. This strategic integration allowed us to seamlessly support The Inside Out Community’s subscription and membership services while ensuring a cohesive and user-friendly digital experience.


Interested in working with us? We’d love to hear from you.

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