Introducing Filter AI: Our Free WordPress Plugin for AI-Powered Content Creation

6 May 2025 2 mins read

Say hello to Filter AI – our powerful (and free!) WordPress plugin that puts the full potential of AI content creation right at your fingertips.

A digital interface featuring text options like "Rewrite," "Expand," "Condense," and "Summarize." A cursor hovers over "Rewrite" in a dropdown menu, highlighting the functionality to easily generate, rewrite, and change text tone. The background is a gradient from light blue to green.

We’re excited to announce Filter AI, our new WordPress plugin that brings the power of the leading AI platforms directly into your content workflow.

Built on the foundation of Felix Arntz’s excellent AI Services plugin, Filter AI makes it simple for content teams to harness AI for everyday content tasks.

What Can Filter AI Do?

Our plugin integrates seamlessly with WordPress to help content admins:

Built for Flexibility and Control

The plugin is completely free to use, and you bring your own API key from any AI platform supported by AI Services (such as OpenAI, Anthropic or Gemini).

This approach gives you complete control over your AI usage and spending, allowing you to set budgets and limits that work for your organisation.

Even better, Filter AI lets you customise the AI prompts for each generation tool. Want your ALT text to follow specific brand guidelines? Need content that matches your unique tone of voice? Simply adjust the prompts to match your requirements.

A screenshot of a webpage showing an image upload interface. A "Generate Alt Text" button is highlighted, indicating a feature to create alternative text for accessibility. The screen displays image details like upload date, file size, and dimensions.

Try Filter AI Today!

From writing titles to rewriting paragraphs, Filter AI takes care of the busy work – so you can focus on the big ideas.rnrnFilter AI is available right now for you to try on your own WordPress website, click the button below to find out more.

Part of Our Broader AI Initiative

Filter AI represents just one facet of our expanding work with artificial intelligence and large language models.

As a digital agency, we’re deeply invested in helping businesses leverage AI effectively. We’ve been developing custom chat clients for enterprises, creating advanced scheduling algorithms for the hospitality sector, and integrating AI capabilities into our PersonalizeWP platform to deliver even more sophisticated personalisation options.

Our approach to AI focuses on practical, implementable solutions that solve real business challenges – and Filter AI embodies this philosophy perfectly. By making AI accessible within the familiar WordPress environment, we’re helping content teams work more efficiently without sacrificing quality or control.

Get Started with Filter AI

Ready to bring AI-powered content creation to your WordPress site? Sign up for early access to Filter AI and discover how using AI can transform your content workflow.

Paul Halfpenny
Paul Halfpenny

CTO & Founder

Having worked in agencies since he left university, Paul drives both the technical output at Filter, as well as being responsible for planning. His key strengths are quickly understanding client briefs and being able to communicate complex solutions in a clear and simple manner.

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