UX & UI Design


From UX concepts and prototypes through to full-service design

Explore Our UX and UI Services

At Filter, we craft digital experiences that blend captivating UX with stunning UI. Our team’s mission is to transform concepts into intuitive, elegant solutions that captivate audiences and elevate brands.
With a focus on excellence, our UX designers delve deep into understanding user needs. Merging aesthetics and functionality, resulting in interfaces that guide users effortlessly.

User Experience and User Interfaces for Website and Apps

User Experience (UX) is paramount for successful digital projects. It directly impacts how users interact, perceive, and engage with a product. A seamless and intuitive UX enhances satisfaction, increases retention, and fosters positive word-of-mouth. That’s why we place so much emphasis on the UX process, when done well, it can change businesses from just talking at customers to listening and meeting their needs.

When it comes to UI design, or User Interface design, we excel at unifying well crafted UX with fresh brand styling. Our team utilises a design system methodology, which takes foundational aspects of branding, such as fonts, colours, icons etc. and applies them across visual components including page headers, forms, text and image blocks etc. This process ensures a perfectly distributed use of brand styling across any digital product, or even multiple products.

User-centric mindset

Our approach to designing and developing products, services, or experiences has a primary focus on meeting the needs, preferences and goals of the users.

We empathise with your users by understanding their behaviours and expectations, and then utilise that insight to inform decisions throughout the design and development process.

At Filter we believe a user-centric mindset places the user’s satisfaction and usability at the forefront, aiming to create solutions that genuinely address their requirements and enhance their experiences.

Medivet Practice Finder

Understanding that a large proportion of users visited Medivet’s website simply to find find a local practice, Filter implemented a single click practice finder that utilises geo positioning capabilities of smart phone users.
The resulting practice list provided the exact distance, addresses and contact details of the nearest practices, along with a booking CTA and map. All of these items we surfaced as priorities for Pet Owners undergoing this user journey.
The same technology has been used to underpin Medivet’s 24 Hour Emergency contact process. Remarkably, users can use their mobile device to find and make contact with their nearest 24 hour veterinary practice in less than 5 seconds after landing on the website homepage.

Concept to UX prototype and full UI design

We offer a comprehensive suite of UX and UI Design services to ensure your website or app is perfected customised to the needs of your audience. Services include:

  • Discovery & UX research
  • Analytics & heatmaps
  • Competitor analysis
  • User persona definition
  • User journey mapping
  • Wireframing
  • User Acceptance Testing
  • Prototyping
  • Content UX
  • UI design
  • Animation and interaction design

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Collaborating with Filter on UX & UI Design

We work with all sorts of stakeholders on UX collaborations, from Technical Directors to CMOs and Marketing professionals, we’ll help you establish your objectives and build a journey that feels natural and intuitive.

Filter work with new and existing products, making incremental improvements and offering complete redesigns on new websites and apps.

Common questions about UX

User Experience (UX) encompasses the overall user interaction with a product, aiming to create a satisfying and efficient experience. It involves research, intuitive navigation, and optimising interactions for seamless user journeys.

User Interface (UI) focuses on the visual and interactive elements of a product, enhancing aesthetics and functionality. UI designers select colours, typography, and layout to create engaging and user-friendly interfaces.

In summary, UX enhances user satisfaction through smooth interactions, while UI elevates visual appeal and usability. Both are crucial for crafting exceptional digital experiences.
The value of User Experience (UX) lies in its ability to enhance customer satisfaction, improve usability, and drive business success. By understanding user needs and behaviours, UX design creates products that are intuitive, efficient, and enjoyable to use.

This leads to increased user engagement, loyalty, and positive word-of-mouth, ultimately translating into higher customer retention and acquisition.

Additionally, a well-designed UX reduces user frustrations and support requests, saving both time and resources. Ultimately, investing in UX results in products that meet user expectations, driving competitive advantage and fostering long-term growth.
User-centric design, also known as user-centred design, is an approach that prioritises the needs, preferences, and behaviours of users throughout the design process.

It involves understanding user requirements, conducting research, and incorporating user feedback to create products that are tailored to users’ expectations and behaviours.

The goal of user-centric design is to ensure that the final product is intuitive, efficient, and enjoyable for its intended users, leading to higher user satisfaction and engagement.
UX research is a systematic process of gathering insights about users’ behaviours, needs, and preferences to inform the design and development of user-friendly products.

It involves methods such as interviews, surveys, observations, and usability testing to gain a deep understanding of user expectations and pain points.

The findings from UX research guide the creation of intuitive and effective user experiences, ultimately leading to more successful and user-centric designs.
A design system is a comprehensive collection of standardised design elements, guidelines, and principles that ensure consistency and coherence in the visual and functional aspects of a product or brand.

It includes components like typography, colours, buttons, icons, and layout grids, as well as rules for their usage. Design systems promote efficiency in design and development by offering reusable elements and maintaining a unified look and feel across various platforms and interactions.
In UX design, a persona is a fictional representation of a specific user type within a target audience. Personas are based on real user data and characteristics, encompassing demographics, behaviours, goals and preferences.

They serve as a reference to empathise with users, making design decisions that align with their needs and motivations, ultimately leading to more user-centred and effective products.


How to Use the Design Thinking Processes to Improve Your UX Design

How to Use the Design Thinking Processes to Improve Your UX Design

A customer data platform (CDP) is an exciting new category of technology that has gained a lot of attention in recent years.

Understanding User Experience And Why it’s Essential for Your Business

Understanding User Experience And Why it’s Essential for Your Business

A customer data platform (CDP) is an exciting new category of technology that has gained a lot of attention in recent years.

Transformational work comes from collaboration

Interested in working with us? We’d love to hear from you.

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