From UX concepts and prototypes through to full-service design
At Filter, we craft digital experiences that blend captivating UX with stunning UI. Our team’s mission is to transform concepts into intuitive, elegant solutions that captivate audiences and elevate brands.
With a focus on excellence, our UX designers delve deep into understanding user needs. Merging aesthetics and functionality, resulting in interfaces that guide users effortlessly.
User Experience (UX) is paramount for successful digital projects. It directly impacts how users interact, perceive, and engage with a product. A seamless and intuitive UX enhances satisfaction, increases retention, and fosters positive word-of-mouth. That’s why we place so much emphasis on the UX process, when done well, it can change businesses from just talking at customers to listening and meeting their needs.
When it comes to UI design, or User Interface design, we excel at unifying well crafted UX with fresh brand styling. Our team utilises a design system methodology, which takes foundational aspects of branding, such as fonts, colours, icons etc. and applies them across visual components including page headers, forms, text and image blocks etc. This process ensures a perfectly distributed use of brand styling across any digital product, or even multiple products.
Our approach to designing and developing products, services, or experiences has a primary focus on meeting the needs, preferences and goals of the users.
We empathise with your users by understanding their behaviours and expectations, and then utilise that insight to inform decisions throughout the design and development process.
At Filter we believe a user-centric mindset places the user’s satisfaction and usability at the forefront, aiming to create solutions that genuinely address their requirements and enhance their experiences.
Understanding that a large proportion of users visited Medivet’s website simply to find find a local practice, Filter implemented a single click practice finder that utilises geo positioning capabilities of smart phone users.
The resulting practice list provided the exact distance, addresses and contact details of the nearest practices, along with a booking CTA and map. All of these items we surfaced as priorities for Pet Owners undergoing this user journey.
The same technology has been used to underpin Medivet’s 24 Hour Emergency contact process. Remarkably, users can use their mobile device to find and make contact with their nearest 24 hour veterinary practice in less than 5 seconds after landing on the website homepage.
We offer a comprehensive suite of UX and UI Design services to ensure your website or app is perfected customised to the needs of your audience. Services include:
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We work with all sorts of stakeholders on UX collaborations, from Technical Directors to CMOs and Marketing professionals, we’ll help you establish your objectives and build a journey that feels natural and intuitive.
Filter work with new and existing products, making incremental improvements and offering complete redesigns on new websites and apps.
