Introducing The Marketer’s Guide to WooCommerce

Learn more about E-commerce and popular platforms such as WooCommerce, and how it could help you to elevate your business.

Throughout 2023, we built a library of freely accessible resource guides on a range of essential digital topics.

Our latest edition focuses on E-commerce and how WooCommerce as a versatile platform could help you to elevate your business.

We had the pleasure of collaborating with the experts at Barn2 Plugins who provided a wealth of important knowledge and actionable recommendations.

There are plenty of resources on how to set up a WooCommerce online store, but not on how to make it a success.

This eBook covers everything you need to know, from building your store with growth in mind, to marketing and multiple multiple sales channels.

Katie Keith

Co-Founder & CEO, Barn2 Plugins

Why is E-commerce important?

E-commerce is extremely important for businesses, mainly due to its capacity to expand market reach and accessibility. It provides convenience to consumers, allowing them to shop anywhere at anytime, enhancing their overall experience.

2.71 billion people are expected to shop online in 2024, up from 2.37 billion people in 2020.

Such exponential growth not only reflects the evolving consumer preferences but also underscores the indispensability of e-commerce as a cornerstone of modern retailing. In light of these trends, businesses find themselves at a crossroads, compelled to integrate e-commerce into their strategic frameworks or risk falling behind in an increasingly competitive marketplace.

Extensive Insights

Through working with a variety of different businesses over the years, we knew that WooCommerce and E-commerce as a whole would be a great topic for us to cover.

As a trusted digital partner, we are often asked about the best options for an E-commerce platform and our expert team will usually recommend WooCommerce.

You can see a great example of one of our clients utilising the versatility of WooCommerce by reading our client story featuring The Inside Out Community. They customised WooCommerce to help them manage their subscriptions and equip themselves for future scalability.


The Marketer’s Guide to WooCommerce

Learn more about how to implement and optimise the right E-commerce platform for your business.

Collaborating with Barn2 Plugins

We were thrilled to work with the talented team at Barn2 Plugins on this guide. Katie Keith (CEO) provided a number of expert insights and recommendations in order to help businesses on their journey to optimise their E-commerce store.

If you’re not familiar with their work, Barn2 Plugins was founded in 2009 and is an award-winning plugin company specialising in WooCommerce. Based in the UK, they provide plugins to store owners in over 111 countries worldwide.

We’re proud of the resource we’ve created together and we feel confident that the guide will help steer businesses towards the right approach when it comes to using WooCommerce.

Five Most Common E-commerce Challenges

Learn more about some of the most common challenges when it comes to creating and running a successful e-commerce store.

Download the guide, optimise your approach to E-commerce and learn more about how WooCommerce could help you elevate your WordPress website.

If you’d like to discuss your options when it comes to E-commerce solutions or how to implement WooCommerce into your tech stack,

If you’re looking for more resources on digital topics, our resource centre is home to a wide range of helpful insights on important subjects like sustainability, website performance, personalisation, security, accessibility and more.

Joy Clarke

Marketing Manager

Joy is Filter’s voice to the outside world, developing our content and marketing strategies, and communicating the great work that we do to the widest audience. Joy manages our website content, social media channels, resource centre, the UnFILTERed video podcast series, our Enterprise Guide eBook series and every aspect of our marketing activity.

Get in Touch

If you’d like to talk about E-commerce solutions, make sure to get in touch with our expert team by filling in this simple form.

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