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We’ve put together a comprehensive guide, full of useful tips and tricks to improve your website content. This resource includes easy-to-digest topics and practical recommendations, ensuring you can take actionable steps to optimise your online presence.

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We created this extensive resource to easily explain the key elements of creating effective website content, this is an excellent resource for businesses of any size or sector.

Si Cooke

Head of Business Development

Do you have clear objectives?

This resource will help you to determine the objectives for your website, such as increasing organic traffic, providing users with easy access to key information or delivering tailored content to different segments of your audience.

Find out how to determine exactly what your customers want by creating user personas, helping you to build a more complete picture of your average customer.

Why is content structure important?

Planning and designing how different pieces of content are grouped, ordered and presented is key to improving your website usability, readability and the general user experience (UX), making it easier for users to find the information they’re looking for.

In this resource, we will guide you through four key aspects which play an important role in providing an effective content structure and provide valuable takeaways, including a free content structure checklist.

Learning the key principles

You will gain a deeper insight into the key considerations and principles that are needed to create engaging website content. The elements discussed include:

  • Keyword research
  • Page titles
  • Meta descriptions
  • Images and ALT tags
  • The importance of good forms
Download The Guide
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