A woman with long brown hair smiles warmly at the camera. She is wearing a dark blazer over a patterned blouse, standing against a gray stone background.

Rachel Berry

Head of Client Services

Approachable and down to earth, Rachel has a history of building strong, trusted client relationships. She’s experienced in delivering digital solutions across a range of technologies and channels. Results-focused, she believes in always doing the right thing for your business.

Follow me

Articles

A speaker presents at a conference in a large auditorium with a slide titled "The start of a new era: An Agentic Internet." The audience is seated, and stage lights illuminate the scene.
Events

WordCamp Europe 2025 Talk Highlights: Smarter Content and Better Communication

If you work with content, clients, or tech teams, this one’s for you. At WordCamp Europe 2025, I took away two game-changing ideas about how we write and how we work

Rachel Berry
Text graphic featuring "BIMA Awards Winner 2024" in red and white on a black background. A red geometric shape is in the upper left corner, with the hashtag "#BIMAAwards" in the lower right.
News

A Prestigious Win for Filter at the 2024 BIMA Awards

Filter’s innovative WordPress plugin, PersonalizeWP, has earned Gold at the 2024 BIMA Awards and is transforming the way WordPress websites deliver personalised experiences.

Rachel Berry
Two women smiling and standing together at an indoor event. One wears a pink t-shirt and glasses, the other a blue patterned top. They appear happy, with a screen and elevators in the background.
News

Championing Gender Diversity in WordPress: A Call for Change

Gender diversity in tech is not just a moral obligation, it’s a business imperative – Rachel Berry, Head of Client Services at Filter, shares how our agency is leading the charge in fostering an inclusive WordPress community and why it matters now more than ever.

Rachel Berry
BIMA 100 logo with the text "Class of 2024" in black and yellow, set against a white background and featuring a yellow design element.
News

Double Distinction: Filter’s Finest Shine Bright at the BIMA 100 Awards

Rachel Berry
A large audience with diverse attendees seated in rows faces a blurred stage with four indistinct speakers. The setting suggests a conference or seminar environment, with focus on the participants' engagement.
News

Normalising Menopause: Insights from our BIMA Roundtable Experience

Rachel Berry
A person sitting at a desk with hands clasped, facing a laptop. The screen displays a digital loading bar at 25%, alongside a colorful, semi-transparent overlay. The background is slightly out of focus, adding depth to the scene.
Website Performance

Why Your Website’s Speed and Performance Are Much More Important Than You Think 

Rachel Berry
A woman stands at a conference table, engaging with three colleagues during a meeting in a modern office setting. She is gesturing with her hand, while the others attentively listen and take notes.
News

Closing the Gap: Womenomics in Action

Rachel Berry
Two individuals are pictured side by side against a dark background with a red and white logo reading "BIMA" in the center. The individuals are smiling, and both are dressed in business attire.
News

BIMA Awards Welcomes Rachel Berry and Si Cooke as Judges

Rachel Berry
Two women smiling warmly at a conference. One wears a pink shirt with a printed design, while the other wears a blue patterned dress. A presentation screen and elevator doors are visible in the background.
Events

Insights From WordCamp Europe 2023: Empowering Women in Tech

Rachel Berry
A person with glasses smiles while talking on a smartphone. They are indoors with soft, natural light streaming in from a window behind them.
Personalisation

Building Better Relationships with Your Customers

Rachel Berry
A large conference room filled with attendees seated at tables, engaged in discussions. A prominent screen displays the word "Design" with abstract colorful patterns. The event takes place in a spacious venue with high ceilings, celebrating 10 years of WordCamp Europe.
Events

Filter Returns To WordCamp Europe For 2023

This year, we’re taking a larger team to WordCamp Europe and we couldn’t be more excited! Keep reading to find out more.

Rachel Berry
A large audience seated in a modern auditorium listens to a speaker at a podium. Projected slides display on two screens. Overlaid white geometric shapes and suspended lights add an artistic ambiance to the space.
Events

Filter Attends Big WP With WordPress VIP

We recently had the pleasure of attending an exclusive WordPress VIP event in London, featuring insights from open source pioneers, Matt Mullenweg, Mike Little & Dries Buytaert.

Rachel Berry
Two people collaborating in an office environment, looking at code on a computer screen. One is seated and pointing at the monitor, while the other stands beside, observing closely. The room has multiple computer stations and exposed brick walls.
Development

What Makes An Enterprise Website

Rachel Berry
A person gives a thumbs-up with digital icons hovering around the hand. The icons include a globe, gears, a graph, and a document, suggesting themes of technology, communication, and success. The background is blurred, highlighting the hand and icons.
Focus

The Do’s and Don’ts of Running a Successful Website RFP Process

This article highlights the importance of avoiding common pitfalls when it comes to selecting a vendor and running a successful Request For Proposal (RFP) process for website projects.

Rachel Berry
Audience listening to a speaker at a conference, with overlay text "Silicon Brighton Member" on a blue gradient background.
News

Filter Joins Silicon Brighton

Rachel Berry
Modern restaurant interior with tall windows, elegant wooden tables, and cushioned chairs. Tables are set with white napkins, glassware, and green placemats. Natural light enhances the sleek design and inviting atmosphere.
Accessibility

Travel, Tourism and Hospitality Trends In The Digital Age

Rachel Berry
Two copies of a book titled "The Marketer's Guide to Web Accessibility" are displayed. One is upright, and the other lies flat. The cover features a colorful abstract design with overlapping circles on a blue background.
News

Introducing The Enterprise Series

Rachel Berry
A workspace features two laptops, a smartphone, and headphones. One person holds a smartphone above a notepad. Colorful overlays of pink and blue create a modern, tech-focused atmosphere on the wooden desk.
WordPress

Migrating to WordPress

Rachel Berry
Enterprise Website Technology - Image by Olga Lioncat
Development

Choosing Enterprise Website Technology – 6 must ask questions

Rachel Berry
A photo of Shoreham Beach near Brighton at sunset, the sky is coloured light blue, orange and red. There are a few different silhouettes of people along the beach, throwing a ball for their dog, walking in the sea and walking along the beach.
Team

Introducing Si Cooke, Head of Business Development

Rachel Berry
A person in a light blue shirt works on a laptop at a wooden desk. A cup of coffee, colorful pencils in a holder, and books on a shelf are also visible, creating a cozy workspace.
Team

Introducing Rachel Berry, Head of Client Services

Rachel Berry
A conference stage with a speaker presenting slides to an audience, alongside a bright blue deck chair with "brightonSEO" printed on it. The setting includes digital branding elements and illuminated screens.
Events

Our Experience At BrightonSEO, October 2022

Rachel Berry