A person with short gray hair and a beard is smiling, standing in front of a brick wall. They are wearing a checkered shirt.

Paul Halfpenny

CTO & Founder

Having worked in agencies since he left university, Paul drives both the technical output at Filter, as well as being responsible for planning. His key strengths are quickly understanding client briefs and being able to communicate complex solutions in a clear and simple manner.

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Articles

A webpage displays a recommendation for fitness smartwatches compatible with Android. Three models are shown: Garmin Venu 3, Amazfit Cheetah R, and Garmin Venu 3 Plus. Each watch is highlighted with its features and availability status. A "Recommended" badge appears at the top.
AI

Why Brands Must Prioritise GEO in an AI-Driven Shopping Landscape

As AI reshapes how consumers shop, from search to seamless recommendations, brands must pivot to Generative Engine Optimisation (GEO) or risk disappearing from the digital shelf.

Paul Halfpenny
A computer screen displays the ChatGPT interface with a web browser layout. On the left, the ChatGPT logo is visible. The interface shows a list and images of buildings, indicating a conversation or query related to architecture or real estate.
AI

Hotel Content Optimisation for AI: Why Your Digital Strategy Must Evolve in 2025

As AI tools like ChatGPT and Gemini revolutionise how travellers plan their trips, hotel brands must rethink their content strategies or risk disappearing from the conversation.

Paul Halfpenny
An interface screen displays options for rewriting, expanding, condensing, summarizing, and changing the tone of text. The highlighted section shows "rewrite." A hand cursor hovers over the drop-down menu. The background is a gradient of light green to blue.
News

Introducing Filter AI: Our Free WordPress Plugin for AI-Powered Content Creation

Say hello to Filter AI - our powerful (and free!) WordPress plugin that puts the full potential of AI content creation right at your fingertips.

Paul Halfpenny
Futuristic digital landscape illustrating online shopping and logistics. Features include a digital storefront, navigation screens, cardboard boxes, and glowing digital icons, set against a deep blue background.
WordPress

How WooCommerce Could Elevate Your WordPress Website to the Next Level

A customer data platform (CDP) is an exciting new category of technology that has gained a lot of attention in recent years.

Paul Halfpenny
A browser window displaying the HP Elite Admin Assistant setup page, centered text describing setup instructions with a small, stylized icon of a person at the top. The background is blue, and there are two buttons visible at the bottom for further actions.
WordPress

Your New WordPress Block Editor AI Assistant

OpenAI has recently launched the GPT store which helps users to find popular custom versions of ChatGPT. In this article, we’re exploring how this could help WordPress admins to build innovative and dynamic websites.

Paul Halfpenny
Blue background with the words "FILTER personalize" in white and pink, accompanied by abstract, colorful shapes at the bottom.
Development

Introducing PersonalizeWP: The Ultimate WordPress Personalisation Plugin

Say hello to PersonalizeWP, an essential plugin to enable personalisation features within WordPress core.

Paul Halfpenny
Hands typing on a laptop with digital security icons overlayed, including a lock and shield, symbolizing cybersecurity. A colorful abstract shape decorates the scene.
Security

Six Tips to Strengthen Website Security and Increase Resilience

Paul Halfpenny
Two men are side by side against a split blue and pink background. One wears headphones and speaks into a microphone, while the other looks forward. Text above them reads "Unfiltered" with arrows pointing to their names, "Nathan Wrigley & Paul Halfpenny."
News

UnFILTERed: Two Must-Listen Podcast Episodes for Enterprise Businesses

Paul Halfpenny
Three friends at a restaurant table, each focused on their smartphones. They are surrounded by drinks, burgers, and small tin buckets. The setting is cozy with warm lighting, creating a relaxed dining atmosphere.
Focus

Consumer Insights: Technology in Hospitality

Paul Halfpenny
A modern office space with a focus on a large desktop computer displaying a spreadsheet. The desk is organized with notebooks, glasses, and a potted plant. Another computer is visible in the background, and the room has exposed brick walls and large windows.
Development

Revolutionise Your WordPress Experience with PersonalizeWP 1.6 (formerly WP-DXP)

Paul Halfpenny
A group of eight people stands in front of a colorful backdrop at WordCamp Europe, Athens 2023. They are casually dressed, with some wearing event t-shirts, and are smiling at the camera.
Events

Our Experience At WordCamp Europe 2023

Our team had a great time at WordCamp Europe this year, keep reading to find out what they got up to and their key takeaways from the conference!

Paul Halfpenny
A group of people wearing matching shirts stands together in a trade show booth for Emilia Capital. A table displays promotional materials and a QR code. The backdrop features the company’s logo and text about their services.
Events

Emilia Capital Recognises PersonalizeWP’s Potential at WordCamp Europe 2023

This year, we attended WordCamp Europe with our biggest team yet and pitched to Emilia Capital for funding during our attendance, keep reading to find out what happened.

Paul Halfpenny
Two people working at laptops on a desk with notebooks and a glass of water. A colorful, translucent gradient appears on the left side.
Personalisation

Top 10 Personalisation Plugins For WordPress

Paul Halfpenny
Two people are intently looking at a computer screen, with one pointing at it. They are in an office setting. A colorful, abstract design overlays part of the image.
Personalisation

4 Reasons Personalisation Should Be Included in WordPress Core

Paul Halfpenny
"The image features 'The Marketer’s Guide to Personalisation' cover and several content pages with text and images, presented as a digital essentials guide by Filter and Personalize."
Digital Essentials Series

Guide to Personalisation

Paul Halfpenny
Bold, colorful graphic for the Eurovision Song Contest 2023 in Liverpool, United Kingdom. The design features dynamic, flowing shapes in blue, pink, and yellow, with the Eurovision logo at the top left on a bright yellow background.
Team

Eurovision 2023: Was It Fixed?

There are a few conspiracy theories being thrown around our virtual workplace surrounding Eurovision this year...

Paul Halfpenny
Cover and pages from "The Marketer's Guide to Web Accessibility," featuring text and graphics. The guide is produced by Filter and WebUsability.
Accessibility

Guide to Web Accessibility

Paul Halfpenny
Image collage showcasing various web content tips and tricks, including keywords, content identity, and optimization strategies. Prominent text reads "Content for Web: Tips & Tricks" on a light blue background, suggesting methods to enhance online content effectiveness.
CMS

Optimise Your Website Content

Paul Halfpenny
"Blue graphic celebrating WordPress's 20th anniversary, featuring the WordPress logo integrated into the number 20. Background shows a faint image of people working in an office setting."
WordPress

20 Years of WordPress

Paul Halfpenny
A person working at a desk looks at a computer screen displaying a detailed spreadsheet or data analysis. There are office supplies and documents nearby, and the person appears focused on the task.
News

New Update For PersonalizeWP (1.5)

Paul Halfpenny
A man in a blue checked shirt stands against a gray wall, looking ahead. Beside him, the text "WPTavern" appears with an icon of a beer mug and an "On Air" button indicating a broadcast is live.
News

Should Personalisation Be Added To WordPress Core?

Paul Halfpenny
A modern office workspace with a desktop computer displaying a webpage about WordPress 6.1 “Misha.” The room features a second computer screen, potted plants, books, and glasses on the desk, with a brick wall and large window in the background.
WordPress

Hot Off The Press, Introducing WordPress 6.1

Paul Halfpenny
"The WP Awards 2022 logo with three rising bar charts and stars. Includes text: 'The Best of WordPress for & by users!' and 'Vote for WP-DXP' on a purple button."
News

We’ve Been Nominated In The WP Awards!

Paul Halfpenny
A person in a pink blazer and patterned blouse speaks on stage against a blue curtain backdrop.
WordPress

WCUS 2022 Speaker Spotlight: Beka Rice

Paul Halfpenny
A person with short gray hair and a beard stands in front of a light background featuring a colorful logo with waves and a sun. They are wearing a red shirt and lanyard.
WordPress

Paul’s Experience At WordCamp US 2022

Paul Halfpenny
WordCamp US Paul's Top Picks
WordPress

WordCamp US 2022: Paul’s Top Picks

Paul Halfpenny
A person sits at a desk, looking at a computer screen displaying a financial dashboard with tables and data. A notebook and folders are neatly arranged beside the monitor. The setting appears to be a modern office workspace.
WordPress

5 New Rules Added To Free WordPress Personalisation Plugin

Paul Halfpenny
A woman stands using a tablet, surrounded by digital icons representing connectivity and social media, including graphs, people, and communication symbols. The background is a blend of blue and purple hues, creating a modern and technological atmosphere.
CMS

Digital Experience Platform vs CMS – Which Tech is Best for Your Business?

A customer data platform (CDP) is an exciting new category of technology that has gained a lot of attention in recent years.

Paul Halfpenny
React Native
WordPress

The Importance Of Search To Your Digital Platform

If your business is in need of a mobile app, you’ll likely agree that cost and time-to-market are two of the most important factors when deciding what approach to take in getting it built. This article explains why using React Native to develop a cross-platform mobile app can provide a wealth of advantages for your business over the alternative options.

Paul Halfpenny
WordPress vs Sitecore CMS
WordPress

WordPress vs Sitecore

Paul Halfpenny
WordPress vs Episerver CMS
WordPress

WordPress vs Episerver

Paul Halfpenny
A person points at a tablet displaying code, while three computer monitors on a desk show more code. The setting suggests a programming or software development environment, with a focus on technology and teamwork.
Team

Job Opportunity: PHP Developer

Paul Halfpenny
News

Medivet Custom Reminders Platform – Client Story

Paul Halfpenny
The-Supper-Club
News

New members of The Supper Club

Paul Halfpenny
Binal-Shah
Team

Introducing Binal Shah

Paul Halfpenny
2020-Technology
Development

Preparing for 2020 – What’s shaping web development this year

Paul Halfpenny
Thomas-McGregor
Team

Introducing Thomas McGregor

Paul Halfpenny
Filter-Exchange-Event-3
Exchange

Filter Exchange – Welcomes The Presentation Maestro

Paul Halfpenny
Jo-Ryall
Team

Introducing Jo Ryall

Paul Halfpenny
Lech-Boron
Team

Introducing Lech Boron

Paul Halfpenny
Binal-Shah-Project-Management
Exchange

Filter Exchange – Business Agility Review

Paul Halfpenny
Filter-Exchange-Venue
Exchange

Filter Exchange – Speaker Insights

We wanted to take the opportunity to shine the light on our guest speakers.

Paul Halfpenny
Market-Postiion
Focus

Filter Focus – Challenge 1 – Market Position

Paul Halfpenny
5-Digital-Challenges
Focus

Filter Focus – 5 Digital Challenges Introduced

Paul Halfpenny
Emma-Sexton
Exchange

Speaker Highlight – Emma Sexton, MYWW

Paul Halfpenny
Emma-Sexton-Cato-Hunt
Exchange

The Filter Exchange: #2

Paul Halfpenny
Babbo-Restaurant
Clients

New website for leading Mayfair restaurant Babbo

Paul Halfpenny
Selhurst-Park
Clients

Selhurst Park brand refresh

Paul Halfpenny
Paul-Halfpenny-Questions
Focus

Don’t worry, the Internet is coming, and you WILL find a job

Paul Halfpenny
gdpr-data-news-item
Focus

Filter Insight: Turning GDPR frustrations into competitive advantage

Paul Halfpenny
cato-hunt-news-item-image
Exchange

Cato Hunt to bring new Insights to the Filter Exchange

Paul Halfpenny
Exchange-Emma-Sexton
Exchange

Emma Sexton to present at Filter Exchange

Paul Halfpenny
cpfc-live-stream-news-item-image
Clients

CPFC Pre-Season Live Matches

Paul Halfpenny
Exchange-september-news-item-image
Exchange

The Filter Exchange – take two

Paul Halfpenny
bqlive-news-item-image
Press

BQ poses questions to Oliver Morrison

With an extensive reach in the UK of over 153,000 entrepreneurs, Filter’s CEO, Oliver Morrison, was delighted to have the opportunity to answer their questions about his career, leadership and the future as part of their “Meet the MD” focus section.

Paul Halfpenny
WordCampEU
WordPress

We’re attending WordCamp Europe 2019 in Berlin

Paul Halfpenny
puff-story-news-item
Exchange

Speaker Highlight – Puff Story, 3 Sided Cube

Paul Halfpenny
Filter-Exchange
Exchange

Speaker Highlight – Lucy Mann, Gunpowder Consulting

Paul Halfpenny
Campaign-Tracking
Press

Filters Campaign Tracking Guide hits the press

Paul Halfpenny
Filter-Exchange-Event-3
Exchange

The Filter Exchange went live

Paul Halfpenny
Campaign-Tracking
Focus

The Filter Guide to Campaign Tracking

Paul Halfpenny
Football Palace TV
Clients

Palace TV now open to all users

Paul Halfpenny
Medivet-Dog-Blanket
Clients

Medivet launch new brand and new website

Paul Halfpenny
Selhurst-Park-Wright-Bright-Bar
Clients

Selhurst Park expanded with new Matterport 360 tours

Paul Halfpenny
action-cures-news-image
Clients

The Action Cures Experiment

Paul Halfpenny
Prolific-London
Press

Oliver Morrison featured in Prolific London

Paul Halfpenny
Marketing-Tech-News
Press

Filter to become regular contributor in Marketing Tech News

Paul Halfpenny
Sportstar-Influencer
Press

Sportstar Influencer receives wide-ranging coverage

Paul Halfpenny
Sportstar-Influencer
News

Sportstar Influencer, the story so far

Paul Halfpenny
Hotel Room-Chooser-Brit-List
Development

Filter recognised for Innovative Use of Technology

Paul Halfpenny