Medivet is one of the largest chains of vet clinics in the UK, and are growing rapidly year on year. With 18 24-hour centres and 300 veterinary practices around the UK, Medivet are a community of passionate veterinary professionals committed to providing truly exceptional care.
With ambition for continued growth, Medivet are aware of the need to upgrade its online offering to support their clients and to promoting its overall brand profile. As part of our continued work with the Medivet marketing team, we have most recently developed a new approach to their reminders management system.
Medivet previously distributed customer Reminders for vaccinations, treatments and alike through their Practice Management System. The process primarily driven through manual intervention of practice staff, sending a templated communication via a standard SMTP gateway.
Filter were tasked to devise a new approach to Reminders Management. Following agile and MVP principles, the team created a prototype new Reminders microservice application. The project included migrating current Reminders communications from the existing delivery protocol, to a new SMTP service, allowing for the accurate understanding of deliverability and interactions with Reminders communications.
Filter then developed a Reminders microservice, based in Azure to process files, applying grouping logic and mapping to templates to generate messages, routing to the correct delivery channel. Infact, over 100 separate templates have been configured with messages sent via email, SMS and more recently the platform has been extended to accommodate postal and appointment reminders.
The reminders engine now processes about 5,000 reminders a day. In 2019 about 1 million reminder messages were processed. In 2020 that number is likely to increase by 50%.
The volume and diversity of reminders now sent is a recognition by the business of the continuing effectiveness of work done. A high cadence release, development cycle and defined roadmap has allowed the business to gradually extend the coverage of the reminders engine to new product categories and new delivery platforms.
Oliver Morrison said “We’re delighted to be working so tightly with Medivet, taking a decoupled approach to developing platforms and solutions. Digital in these times means separate, with scalable technologies linked seamlessly in the background by data to provide a homogenous personalised experience and the custom Reminders engine is a great example of this”.
Filter
CTO & Founder
Having worked in agencies since he left university, Paul drives both the technical output at Filter, as well as being responsible for planning. His key strengths are quickly understanding client briefs and being able to communicate complex solutions in a clear and simple manner.
How We Connected WordPress to AI Using the Abilities API and MCP
Our open-source Filter Abilities plugin uses the new WordPress Abilities API to give AI assistants direct access to your site. This unlocks conversational commands to manage content, audit SEO, and analyze visitor data, transforming how you interact with your digital platform.
Filter’s Co-Founders Selected as BIMA 100 Judges for 2026
We are proud our co-founders will judge the 2026 BIMA 100, celebrating the UK’s top digital talent. This reflects our commitment to the digital community and our deep expertise in engineering scalable digital platforms that deliver measurable, transformative business outcomes for our trusted client partners.
Introducing Filter’s Free LLM AI Search Optimisation Audit
We’re simplifying GEO/AIO optimisation, allowing everyone to identify simple changes to improve visibility across major AI search platforms such as ChatGTP, Gemini and Claude. What is the LLM AI Optimisation Audit? More business decisions now start with a question typed into ChatGPT, Gemini or Perplexity than ever before. Buyers research suppliers. Professionals seek recommendations. Decision-makers...
