The restaurant was launched by Brazilian international football players Willian Borges and David Luiz, inspired by family and rooted in tradition. The vibrant Italian restaurant has grown quite a following serving old-style cocktails, traditional Italian dishes and classic desserts.
With a successful year behind them, the team at Babbo wanted to ensure the website reflected the restaurants ambiance, offering and quality. They therefore sought the experience and expertise of the Filter team to redesign and rebuild their existing website.
Drawing on our extensive knowledge and know-how from across the restaurant and hospitality sector, delivering new platforms for Carluccios, Yo! Sushi, Whitbread and Wetherspoons, we were able to instantly understand each element of the project brief.
Our recommendation was to use WordPress as we felt it would effectively deliver the solution they needed and would allow us to build a new brand experience.
The new scalable, responsive website features beautiful imagery and clear navigation, making it easy for users to seek the information they need such as menus, upcoming events, and booking information.
As well as building a fantastic site for the team and customers of Babbo to use, we’ve also set up custom analytics to track key event activity across the website, to inform the business of user interest/actions.
Visit Babbo Restaurant to see for yourself.
CTO & Founder
Having worked in agencies since he left university, Paul drives both the technical output at Filter, as well as being responsible for planning. His key strengths are quickly understanding client briefs and being able to communicate complex solutions in a clear and simple manner.
Talks I’m Most Looking Forward to at WordCamp Europe 2026
Four sessions at WCEU 2026 that every marketer and agency owner should have on their radar. In a few weeks, some of the Filter team will be heading to Kraków, Poland for WordCamp Europe 2026. It’s the largest WordPress conference in the world, 3,000+ attendees, 49 sessions and workshops, speakers from six continents. This year’s...
How We Connected WordPress to AI Using the Abilities API and MCP
Our open-source Filter Abilities plugin uses the new WordPress Abilities API to give AI assistants direct access to your site. This unlocks conversational commands to manage content, audit SEO, and analyze visitor data, transforming how you interact with your digital platform.
