Not everyone at Filter follows football. But everyone likes feeling part of something. Here is how we are marking the 2026 World Cup as a team, and the wall chart we built to bring it all together.
Not everyone at Filter follows football. But everyone likes feeling part of something. Here is how we are marking the 2026 World Cup as a team, and the wall chart we built to bring it all together.
The 2026 FIFA World Cup kicks off on 11 June and runs through to 19 July, hosted across the United States, Canada and Mexico. It is the biggest tournament football has ever staged, 48 teams and 104 matches, and we wanted everyone at Filter to be able to enjoy it.
So we put together a proper summer programme, built around one simple idea: ‘feeling part of something’.
There is an Adopt a Nation draw, giving everyone a country to follow for the tournament. Supporter packs are landing on desks, complete with face paints, flags and a £30 takeaway voucher to fuel the late kick offs. A shared Spotify playlist is taking shape, there are light touch weekly activities like sharing facts, recipes and travel stories from your adopted nation, and a few prizes worth playing for along the way.
And then there is Goals for Good.
For every goal scored across the whole tournament, Filter is going to be donating £2.50 to Great Ormond Street Hospital. With 104 matches to come, that adds up quickly, and it gives every game a reason to matter, whoever happens to be playing.
To tie everything together, we built a wall chart. Not a printout, but a Filter branded, fully interactive one.
It has all 104 fixtures with UK kick off times, a live countdown to the first match, a knockout bracket you complete as the tournament unfolds, and a running GOSH total that climbs as you log the scores.
There are predictions to lock in before a ball is kicked, and a handful of Filter side quests to keep things playful through the group stage. Everything saves automatically in your browser, so you can dip in and out across the six weeks and always pick up where you left off.
The whole thing came together remarkably quickly.
We sketched out the idea, Claude produced a first version, and from there we shaped it together. Change a colour, rework a section, add a feature. We refined it back and forth in minutes, until it felt properly ours. It was less like briefing a tool and more like building alongside someone.
For a digital agency, that is not just a fun aside. It is a small, real glimpse of how quickly the distance between an idea and a finished product is shrinking, and of what a small team can now make in a few minutes.
None of this is grand. It is a draw, some face paints, a playlist, a donation and a wall chart. But good culture is mostly small, deliberate things done well, and this was one of ours.
Fancy it for your own World Cup? Grab our wall chart below, open it in your browser, and fill it in as the tournament unfolds. It works best on a desktop.
CEO & Founder
An experienced business and digital leader, Olly has an extensive track record of working to develop businesses through smart strategic thinking. With a strong reputation for providing outstanding solutions, he’s an advocate for exacting standards and focusing on performance outcomes.
