Six of the Filter team made the trip to Kraków for this year’s WordCamp Europe, held at the impressive ICE Kraków Congress Centre.
As a remote team, we come together as a whole group a couple of times a year, but WCEU is the one event where a smaller crew gets to spend multiple days together. Catching up with familiar faces from across the WordPress community, making new connections, and seeing what partners and vendors have been up to. It’s a whirlwind, and there were moments where matching Filter shirts were the only reason we managed to find each other in the crowd.
Rachel and I (Allie) arrived a day ahead of the rest of the team to attend a pre-conference event hosted by Woo and Google. We spent a really valuable afternoon with agency folk from across Europe, talking through all things WooCommerce and getting an early look at what’s coming with the Google for WooCommerce add-on.
As Rachel put it: “The most interesting part of Woogle, as it was nicknamed, was getting a first look at the latest integration features and being able to share our views on them. It was a great group of people, putting their agency and client needs directly to the big players and clearly making an impact.”
Once the rest of the team landed, we made the most of a window before the conference kicked off. A walking tour of Kraków’s Old Town led by Chris from Kraków Explorers was a real highlight, genuinely great storytelling and some brilliant views, followed by a short cruise along the Vistula. It was the perfect chance to decompress, catch up properly and talk about something other than websites for a few hours.
We also took the opportunity to meet up with some of our Filter partner organisations over pre-dinner drinks, a much more relaxed conversation than a Zoom call allows for.
Conference day one arrived, and decked out in our Filter shirts, the team threw themselves in. The opening keynote, Two Worlds Collide: WordPress at CERN, was a brilliant way to set the tone, and from there we split off to follow the sessions that spoke to us most.
Those of us with a business, marketing and delivery focus headed to:
While the developers in the group made a beeline for:
In between sessions we explored all four floors of the conference centre, chatted to folks on the booths (and entered more than a few giveaways). Those spontaneous conversations in the hallways and corridors are honestly some of the best parts of WCEU, quick, energising and a reminder of just how many interesting people are working in and around WordPress.
After the conference wrapped for the day, the team scattered to various side events. A huge thank you to the organisations that sponsor and host these, they consistently find amazing venues and look after everyone brilliantly.
There were a few tired faces at the hotel breakfast on day two. No judgement. But the team was still very much in the game.
More sessions kept us busy, including:
We also got time with the Woo product team for a sneak peek at what’s coming up, it’s good stuff, but we’ll leave the spoilers to them.
By the end of the afternoon, numbers were thinning out (flights, not attrition), and those of us still on the ground rounded things off with a final meal together and a conversation about whether the after party was a sensible idea.
WCEU 2026 was brilliant, and a lot of that is down to the organising team, the volunteers, and the staff at ICE Kraków who pulled everything together and genuinely looked after everyone throughout.
Senior Project Manager
Allie ensures projects run smoothly from development through to launch, coordinating teams, managing timelines, while maintaining a strong focus on quality. With a collaborative, supportive approach, she guides clients through the final stages to deliver a seamless, successful launch.
Talks I’m Most Looking Forward to at WordCamp Europe 2026
Four sessions at WCEU 2026 that every marketer and agency owner should have on their radar. In a few weeks, some of the Filter team will be heading to Kraków, Poland for WordCamp Europe 2026. It’s the largest WordPress conference in the world, 3,000+ attendees, 49 sessions and workshops, speakers from six continents. This year’s...
