Filter worked collaboratively with the Crystal Palace F.C team to ensure that the updated colour palette was carried across to the website as part of an overall re-launch of the marketing brand, ready for the new season and the 19/20 events programme.
Selecting the right colours is central to presenting an appealing presence, conveying emotions, reactions and experiences. Selhurst Park as an events venue needs to invoke trust and responsibility, and the use of the colour blue in the new brand is now paramount to portraying this.
The additional accenting of Gold supports with its association to prosperity, glitz, and glamour, combining well with the blue to support the selling of an exclusive events venue ideal for celebrations, weddings, and corporate entertainment.
Take a look at the new brand and find out more about Selhurst Park.
CTO & Founder
Having worked in agencies since he left university, Paul drives both the technical output at Filter, as well as being responsible for planning. His key strengths are quickly understanding client briefs and being able to communicate complex solutions in a clear and simple manner.
How We Connected WordPress to AI Using the Abilities API and MCP
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We’re simplifying GEO/AIO, allowing everyone to identify simple changes to improve visibility across major AI search platforms such as ChatGTP, Gemini and Claude. What is the LLM AI Optimisation Audit? More business decisions now start with a question typed into ChatGPT, Gemini or Perplexity than ever before. Buyers research suppliers. Professionals seek recommendations. Decision-makers look...
