5 New Rules Added To Free WordPress Personalisation Plugin

As a respected digital technical partner to a wide variety of businesses, we are committed to the digital community. As part of our commitment, we continue to improve and develop our very own WordPress plugin, WP-DXP.

As part of their ongoing commitment to the WordPress community, respected digital technical agency Filter have published an update to their WP-DXP plugin.

Since launching in 2020, the freely accessible plugin now has 14 rules that can be used to easily apply personalisation to any WordPress website.

Users can apply a range of conditional rules to show or hide content blocks within the Gutenberg editor, in order to implement a more targeted approach.

The newest update features 5 new rules, users can show or hide content blocks based on:

  • what the referring website is (such as Google or Facebook)
  • a query string within the URL (eg, targeting search terms)
  • custom dates or date ranges, useful for showing opening hours in the holidays
  • if the user is of a specific role type (eg, subscriber, member or admin)
  • what a cookie on the website/page contains

You can download the newest version of the WP-DXP plugin for free, by going to the official WordPress plugin page. You will also find simple instructions for installation.

“Our passion for the WordPress community drives us to keep improving our WP-DXP plugin and our latest update will provide even more useful functions for WordPress users.”

Paul Halfpenny

CTO, Filter

To find out more information on our plugin, make sure to visit our WP-DXP page or you can go directly to the official WordPress plugin page and you will find instructions for installation.

You can hear more from Paul Halfpenny, our CTO, by connecting with him on LinkedIn or you can even meet with him in person at this years WordCamp US – more details can be found here.

Paul gave an informative lightning talk on the plugin at WordCamp 2022 back in July, you can watch the full video here.

If you’d like to hear more from the Filter team, you can sign up to our newsletter or follow our company page on LinkedIn.


Interested in working with us? We’d love to hear from you.