News
Stay up to date with the latest from Filter — from project launches and client success stories to event recaps, team news and our insights on the technologies shaping the digital landscape.
How We Connected WordPress to AI Using the Abilities API and MCP
Our open-source Filter Abilities plugin uses the new WordPress Abilities API to give AI assistants direct access to your site. This unlocks conversational commands to manage content, audit SEO, and analyze visitor data, transforming how you interact with your digital platform.
AI & Innovation
How AI, personalisation, and emerging tools are changing digital experience delivery.
Filter AI 1.5: AI-Powered Summaries, Grammar Checking, and More Control Over Your Content
Filter AI 1.5 introduces a new Summary block for AI-optimised content, intelligent grammar checking, and gives you more choice when generating titles and rewriting text. This release focuses on giving you more control and helping you create content that performs well with both human readers and AI-powered search engines. We’ve continued to build on user…
Why WooCommerce is Your Gateway to the Future of AI-Powered Shopping
WooCommerce offers a flexible entry into AI-powered “agentic commerce,” where AI agents assist customers. WooCommerce’s open architecture and protocols like ACP and MCP allow integration without platform migration. Optimising product data for AI discoverability is key. We help businesses prepare their WooCommerce stores for this future.
Awards & Press
Recognition, announcements, and the stories that mark key milestones for the agency.
Filter’s Co-Founders Selected as BIMA 100 Judges for 2026
We are proud our co-founders will judge the 2026 BIMA 100, celebrating the UK’s top digital talent. This reflects our commitment to the digital community and our deep expertise in engineering scalable digital platforms that deliver measurable, transformative business outcomes for our trusted client partners.
Events
Conference appearances, community activity, and the conversations we are part of across the industry.
Accessibility in Action: Lessons from WP Accessibility Day 2025
WordPress Accessibility Day 2025 brought together experts, developers, designers and content creators to explore how to make websites more inclusive and accessible for all users. This year’s event featured a wide range of talks that went beyond the usual considerations of colour contrast, font sizes and mobile tap targets. Vitaly Friedman shared practical guidance on…
Highlights from WPLDN: Filter AI and the Future of Content Creation in WordPress
Tired of writing titles, crafting excerpts or chasing missing ALT text? Discover how Filter AI is helping WordPress users streamline content creation and reclaim their time. At the latest #WPLDN event in London, our CTO & Founder Paul Halfpenny and Project Manager Allie Tupper shared their vision for the future of WordPress content creation. Representing…
Latest Insights
Bigger-picture thinking on digital performance, platforms, and the trends we are watching.
The Hidden Advantage: How In-House QA Strengthens Every Filter Project
Discover how our dedicated in-house QA team ensures every digital solution we build is reliable, user-focused and ready to deliver measurable results for your business. Quality assurance is not just about finding bugs before launch it’s about building confidence that your digital investment will perform exactly as expected when it matters most. At Filter we’ve…
AI and Accessibility: How New Tools Can Help Us Do Better
AI is changing the way we approach accessibility, not by replacing people, but by making everyday tasks like adding ALT text or structuring content easier, more consistent and more sustainable. Accessibility is often seen as something complex, technical and hard to maintain. In reality many of the barriers come from everyday tasks: forgetting to add…
The European Accessibility Act: What We’ve Learned So Far
With the European Accessibility Act now in effect, accessibility has shifted from a best practice to a business essential, reshaping how organisations design, build and manage their digital experiences. Accessibility has always been a vital part of digital design but with the European Accessibility Act (EAA) now in effect it has become a non-negotiable. Businesses…
WordPress
Product updates, technical direction, and hands-on WordPress ideas from the team.
Client Work
Project stories, launches, and examples of how strategy and delivery come together.
Celebrating National Pet Month: Client Spotlight
Here at Filter, we are proud to support our team when it comes to a healthy work-life balance and the importance of family. We recognise that pets are often an important part of family-life, which is why we’d like to highlight one of our valued clients in celebration of National Pet Month. National Pet Month…
Filter helps TeamSport to improve their customer communication
TeamSport is a top provider of indoor karting in the UK, incorporating exciting multi-level tracks and excellent customer facilities. The company was first established in 1992 and based in Guildford, Surrey and now has 35 tracks nationwide. Providing an excellent customer experience has always been at the heart of the business, so customer communication is…
Culture & Team
A look at the people, partnerships, and community activity behind the work.
From St Pancras to Shoreditch: The Filter Winter Team Event
As a fully remote agency, the Filter team is spread across the UK and Europe, so when we get the chance to come together in person, we make sure it counts. Our latest team event brought us to London for a day that had everything: good food, great company, a genuine contribution to the community,…
853 Miles to Alicante: How Filter Walked (and Rowed, and Cycled) for Great Ormond Street Hospital Charity
To mark a client’s expansion, our team collectively walked, rowed, and cycled the 810-mile distance to Alicante. We surpassed our goal, covering 853 miles and raising vital funds for Great Ormond Street Hospital. This challenge shows our commitment to collaboration and achieving measurable, impactful outcomes.
