We’re delighted to share that Filter has been shortlisted in the Standout Platform / Technology / Tool category at the 2026 UK Digital Excellence Awards, recognising our work building PersonalizeWP and Filter AI, our two free, open-source WordPress plugins.
The UK Digital Excellence Awards celebrate the agencies, brands and individuals redefining what success looks like in the digital world – from technical innovators to creative pioneers. Being shortlisted in the Platform / Technology / Tool category is a reflection of the genuine impact these two plugins are having in the WordPress ecosystem.
It’s also the latest in a series of award recognitions for this work. PersonalizeWP took Gold at the BIMA Awards, and both plugins were central to our Bronze at the Drum Awards. Each time, the recognition has been rooted in the same thing: building tools that solve real problems for WordPress users.
PersonalizeWP brings content personalisation to WordPress without the need for code. Using cookieless visitor tracking, user segmentation, and rules based on behaviour, location, device type and more, it gives businesses of all sizes the ability to deliver tailored digital experiences, and integrates natively with WooCommerce and Gravity Forms.
Filter AI streamlines content creation through intelligent automation. From SEO-optimised copy and ALT text generation to custom image creation and WooCommerce product descriptions, it puts AI-powered tools directly into the WordPress dashboard – with a bring-your-own-key model that keeps things flexible and cost-effective.
Both plugins are available free to the entire WordPress community.
We’re competing against some strong entries in this category, and we’re proud to be among them. The UK Digital Excellence Awards shortlist reflects the breadth and ambition of the UK digital industry, and it’s genuinely encouraging to see independent, open-source tooling recognised alongside larger commercial platforms.
We’d like to congratulate all the other shortlisted companies and look forward to the ceremony. Whatever the outcome, this recognition is a credit to the team that has built and continued to develop these tools.
CEO & Founder
An experienced business and digital leader, Olly has an extensive track record of working to develop businesses through smart strategic thinking. With a strong reputation for providing outstanding solutions, he’s an advocate for exacting standards and focusing on performance outcomes.
How We Connected WordPress to AI Using the Abilities API and MCP
Our open-source Filter Abilities plugin uses the new WordPress Abilities API to give AI assistants direct access to your site. This unlocks conversational commands to manage content, audit SEO, and analyze visitor data, transforming how you interact with your digital platform.
Filter’s Co-Founders Selected as BIMA 100 Judges for 2026
We are proud our co-founders will judge the 2026 BIMA 100, celebrating the UK’s top digital talent. This reflects our commitment to the digital community and our deep expertise in engineering scalable digital platforms that deliver measurable, transformative business outcomes for our trusted client partners.
853 Miles to Alicante: How Filter Walked (and Rowed, and Cycled) for Great Ormond Street Hospital Charity
To mark a client’s expansion, our team collectively walked, rowed, and cycled the 810-mile distance to Alicante. We surpassed our goal, covering 853 miles and raising vital funds for Great Ormond Street Hospital. This challenge shows our commitment to collaboration and achieving measurable, impactful outcomes.
