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Joy Clarkwin

Marketing Manager

Joy is Filter’s voice to the outside world, developing our content and marketing strategies, and communicating the great work that we do to the widest audience. Joy manages our website content, social media channels, resource centre, the UnFILTERed video podcast series, our Enterprise Guide eBook series and every aspect of our marketing activity.

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Articles


A person uses a laptop while holding a credit card, suggesting online shopping or internet banking. The scene is focused on the hands, with a blurred background providing a neutral setting.

What is E-Commerce?

In this article, we go back to basics and explain what exactly we mean when we say E-commerce and why it should be important to your business. E-commerce has become a cornerstone of the global economy, transforming the way businesses operate and consumers shop. Let’s explore what exactly e-commerce entails and why it’s essential for...

Person holding a tablet displaying an online shopping page for a red dress. The screen shows product details, including size and purchase options, in a bright indoor setting.

Five Most Common E-commerce Challenges

In this article, we examine some of the most common challenges when it comes to creating and running a successful e-commerce store. E-commerce has become a vital avenue for businesses to reach customers and drive sales. However, navigating the world of online retail comes with its fair share of challenges. From attracting customers to managing...

Digital essentials guide titled "The Marketer's Guide to WooCommerce" by Filter and Barn2. The image shows a layout of pages with text and graphics, featuring sections on marketing strategies, digital tools, and WooCommerce tips.

Guide to WooCommerce

Our most recent guide is the latest instalment in our series of eBooks, dedicated to essential digital topics. This edition is focused on e-commerce and explores why WooCommerce could be the ideal platform for your business.

Blue background with logos of "WP Engine" and "Filter" side by side, separated by an "x" symbol, indicating a collaboration or partnership.

The Power of Partnership: Being a WP Engine Strategic Partner

Filter is a strategic partner of WP Engine, one of the world’s premier WordPress hosting providers

Two panels showing "BIMA100 Judge 2026" with grayscale portraits of Oliver Morrison and Paul Halfpenny on a blue background.

Filter’s Co-Founders Selected as BIMA 100 Judges for 2026

We are proud our co-founders will judge the 2026 BIMA 100, celebrating the UK’s top digital talent. This reflects our commitment to the digital community and our deep expertise in engineering scalable digital platforms that deliver measurable, transformative business outcomes for our trusted client partners.

A collage of digital pages titled "The Marketer’s Guide to Web Security" by FILTER and VIP. It features a mix of text and images, including sections on web security essentials and a laptop workspace. The layout highlights key information for marketers.

Guide to Web Security

Our Marketer's Guide to Web Security, created with WordPress VIP, delivers actionable insights to protect your digital platform without compromising performance.

A two-panel image showing outdoor activities. The left panel shows two prize-winning horses in colourful gear. The right panel displays a hand pushing a stroller across an empty sports field.

853 Miles to Alicante: How Filter Walked (and Rowed, and Cycled) for Great Ormond Street Hospital Charity

To mark a client's expansion, our team collectively walked, rowed, and cycled the 810-mile distance to Alicante. We surpassed our goal, covering 853 miles and raising vital funds for Great Ormond Street Hospital. This challenge shows our commitment to collaboration and achieving measurable, impactful outcomes.

Digital brochure titled "The Marketer’s Guide to Sustainability" by Filter and Kanopi, featuring colorful pages with text and images related to sustainable marketing practices.

Guide to Sustainability

Many businesses don’t realise the environmental impact their online presence can have. If you’re unsure how to accurately measure your website’s carbon output, our newly launched Enterprise Series guide is here to help.

A person typing on a laptop with their hands on the keyboard. They are wearing a white polka dot shirt. The background has a blurred effect with a mix of green and blue hues, suggesting a calm, outdoor setting.

How to Measure Your Website’s Carbon Footprint and Optimise Performance

In this article, we’ll guide you through how to measure your site’s carbon footprint, and explain how reducing this will improve both sustainability and performance. Introduction The technology sector is responsible for more greenhouse gas emissions than the aviation industry. Each time a visitor lands on your website and loads up a page, it contributes...

A man in a green shirt is smiling while talking on a phone, sitting at a desk with a laptop in a modern office setting.

Instantly Improve Your Website’s Speed, Sustainability and UX

In this article, we’ll explain what a CDN is, how it works, and the benefits you could gain from taking this approach. Introduction Marketers are always looking for ways to improve the speed and user experience (UX) of their websites. After all, the faster your website, the better it will be at attracting and retaining...

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Why a More Sustainable Website Will Elevate Your Marketing Performance

In this article, we’ll discuss why having a sustainable website can vastly improve your marketing performance. Introduction You probably don’t often associate sustainability with revenue growth. Most people’s assumption is that more sustainable practices, whether it’s in fashion, food, or any other area, will cost more money. But when it comes to developing and managing...

Logo of Great Ormond Street Hospital Charity with a cartoon baby face on a blue background.

Introducing Filter’s Annual Charity Partnership

We’re kicking off a new tradition at Filter, one that brings our remote team together to support a shared cause and make a meaningful difference.

A person working at a desk using a smartphone and a laptop simultaneously. A notebook with a pen is in the background, and a blue and purple overlay adds a modern touch to the image.

WCAG 2.2: Everything You Should Know

WCAG 2.2 is finally here, in this article we’ll be going through the changes and what they mean for your business website. As an enterprise business, it’s important to stay up to date with regulations and guidance which could effect your organisation or the relationship you have with your audience. At Filter, we know how...

WooCommerce product recommendations displayed on a computer screen. Three drink containers are highlighted.

Why WooCommerce is Your Gateway to the Future of AI-Powered Shopping

WooCommerce offers a flexible entry into AI-powered "agentic commerce," where AI agents assist customers. WooCommerce's open architecture and protocols like ACP and MCP allow integration without platform migration. Optimising product data for AI discoverability is key. We help businesses prepare their WooCommerce stores for this future.

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The Hidden Advantage: How In-House QA Strengthens Every Filter Project

Discover how our dedicated in-house QA team ensures every digital solution we build is reliable, user-focused and ready to deliver measurable results for your business. Quality assurance is not just about finding bugs before launch it’s about building confidence that your digital investment will perform exactly as expected when it matters most. At Filter we’ve...

Hands typing on a keyboard with digital icons of a lock and network nodes overlayed, symbolizing cybersecurity. A vibrant blue and red wave pattern decorates the left side, adding visual contrast.

WordPress Security Explained: Is WordPress a Secure Enough Platform for Your Business? 

This article will help you gain a better understanding of WordPress security, common misconceptions and how to make sure your WP site is as secure as possible. Addressing a Common Misconception About WordPress Security Is WordPress security robust enough to make the platform suitable for your business’s suite of websites? It’s a question we still...

Man with glasses stands near a wall displaying sponsor logos, including AWS and Accenture, at a conference.

Sharing Our Expertise at AWS North Community Conference

Technical Architect and PHP Specialist, Tom Staunton, represents Filter at the AWS North Community Conference.

Text reads "Key Takeaways From WordPress Accessibility Day 2025". There are also abstract colorful shapes in the upper right.

Accessibility in Action: Lessons from WP Accessibility Day 2025

WordPress Accessibility Day 2025 brought together experts, developers, designers and content creators to explore how to make websites more inclusive and accessible for all users. This year’s event featured a wide range of talks that went beyond the usual considerations of colour contrast, font sizes and mobile tap targets. Vitaly Friedman shared practical guidance on...

Laptop screen displaying a webpage titled "Frequently Asked Questions" with a chatbot icon overlayed.

Filter AI 1.4: Generate SEO-Ready FAQs and Choose Your AI Provider

Filter AI 1.4 empowers users with AI-driven FAQ generation for SEO and flexible AI provider selection. We provide tools to create better content, optimise search performance, and tailor AI usage to specific workflows. Download today and create smarter content engineered for growth.

Three people closely examining their smartphones, with one pointing at the screen. A vibrant, abstract swirl of pink, blue, and purple colors overlays the image on the left side.

The Increasing Importance Of Mobile Website Performance And What It Means For Marketers

This article provides a comprehensive explanation of why mobile website performance is becoming increasingly important in the digital space and what that means for website admins and marketers in general. Introduction In a recent article, we discussed why website performance is much more important than most marketers think. The speed and functionality of your site...

Image shows website content under a magnifying glass and an accessibility icon with an upward trending arrow, representing improved digital accessibility.

AI and Accessibility: How New Tools Can Help Us Do Better

AI is changing the way we approach accessibility, not by replacing people, but by making everyday tasks like adding ALT text or structuring content easier, more consistent and more sustainable. Accessibility is often seen as something complex, technical and hard to maintain. In reality many of the barriers come from everyday tasks: forgetting to add...

A user interface displaying an image generator tool with options to upload images, featuring a preview area and thumbnails of coffee cups and illustrations. The design emphasizes accessibility and user engagement.

Filter AI Introduces Custom Images, Smarter ALT Text and More

Filter AI now makes it easier than ever to create on-brand visuals, boost accessibility and streamline your content creation workflow.

Web page with accessibility icon, EU flag, and shimmering stars.

The European Accessibility Act: What We’ve Learned So Far

With the European Accessibility Act now in effect, accessibility has shifted from a best practice to a business essential, reshaping how organisations design, build and manage their digital experiences. Accessibility has always been a vital part of digital design but with the European Accessibility Act (EAA) now in effect it has become a non-negotiable. Businesses...

Collage shows diverse teams in group photos at events and gatherings.

We’re Expanding: Join Our Growing Team

After securing a number of new projects, we’re expanding our team at Filter and opening up several new roles. At Filter, we’re passionate about building outstanding digital solutions and we couldn’t do it without our talented, supportive and friendly team. As we continue to grow, we’re looking for brilliant people to join us on our...

Collage of team members. One group gathers outdoors, another explores a city with construction, and a person interacts with a digital kiosk.

Celebrating Team Spirit at Our September Social

Our latest team social took us to London for a day of boat rides, fairground games and plenty of laughter as nearly 40 of us came together in person.

Cover image of "The Marketer’s Guide to Website Performance," showcasing multiple pages with colorful designs and text blocks. Logos of Filter and WP Engine are displayed.

Guide to Website Performance

Download our Marketers Guide to Website Performance, co-authored with WP Engine. We detail how to optimize your scalable digital platform to improve user experience and increase conversions.

A woman sits at a desk, looking frustrated while facing a laptop. She has her hands raised in confusion, with a colorful abstract overlay partially covering the image.

Website Performance Explained: Are You Losing Customers Because of This Common Problem?

This article will help you understand what dictates your website’s performance, and provide tips to make improvements that will deliver a better UX for your visitors. Introduction When a member of your target audience lands on your website, it only takes them around 50 milli-seconds, or 0.05 seconds, to form an opinion about it. That...

Two cartoon characters in superhero attire, one with a sword and the other with a shield, represent WordPress. They stand against a blue background filled with lightbulbs, pencils, and design elements, symbolizing creativity and collaboration in digital solutions.

Highlights from WPLDN: Filter AI and the Future of Content Creation in WordPress

Tired of writing titles, crafting excerpts or chasing missing ALT text? Discover how Filter AI is helping WordPress users streamline content creation and reclaim their time. At the latest #WPLDN event in London, our CTO & Founder Paul Halfpenny and Project Manager Allie Tupper shared their vision for the future of WordPress content creation. Representing...

A person smiling while holding a smartphone, looking at the screen. The setting appears casual and relaxed, suggesting they might be reading a positive message or social media. The background is softly blurred.

From Clicks to Customers: How to Boost Website Conversion Rates

Discover a range of strategies to increase your website conversions – in this article, we cover the essential steps to elevate user engagement and drive your digital success. In the world of digital marketing, having a visually appealing website is definitely important. However, it’s also important to recognise that this is only one piece of...

Three people smiling and wearing lanyards stand in front of a colorful background with text and geometric shapes.

How MAD//Fest Showed Us the Future of Community, Content & AI

From brand fandoms to scambaiting AI grannies, MAD//Fest London delivered insights in every form and we were there to soak it all in.

Four colorful handmade thank-you cards with various decorations and messages on a wooden surface.

Filter Helps Bring Inclusive Stories to Highover School

Representation matters, especially in the classroom. That’s why we recently partnered with Highover School in Hitchin to help expand their collection of inclusive core texts as part of their Mirrors & Windows initiative.

A person interacts with a tablet displaying digital analytics graphics, including charts, maps, and circular data indicators. A vibrant abstract shape overlays the left side of the image, adding a colorful accent to the scene.

How to Measure and Analyse Website Performance

Measuring and analysing your website’s performance holds the key to optimising it and delivering an exceptional user experience. Introduction Website performance holds immense significance in today’s fast-paced digital era. Understanding how to measure and analyse your site performance can often be a compass for success. As businesses venture into this digital realm, grasping the metrics...

Two women speak on stage at a conference about AI decision-making, with a large screen displaying a question about AI readiness and audience members seated in the foreground.

BIMA House Recap: Creativity Meets AI

From AI-powered creativity to the rise of agentic experiences, here’s what we took away from our day at BIMA House during SXSW London.

Conference stage for Laravel Live event in London, scheduled for June 10-11, 2025. The stage has a large screen displaying the event name and date, with sponsor logos on side banners.

We Attended Laravel Live London 2025, Here’s What Stood Out

From powerful new tools to thought-provoking talks and future-facing features, here’s what we took away from this year’s Laravel Live.

Two people sit at a table, drinking from cups and smiling while looking at a laptop. They are surrounded by plants, and a colorful gradient overlays part of the image.

Opportunities and Benefits of Personalised Marketing in Travel, Tourism and Hospitality

This article will give you a detailed understanding of personalisation so you can begin taking advantage of the opportunities and benefits for your own business. Introduction Personalisation has become a vital tool for marketers in the travel, tourism, and hospitality industries, but many are still missing out on the best ways to implement it across...

Text on a colorful geometric background announcing "WordCamp Europe 2025" in Basel, Switzerland, from June 5-7, 2025.

We’re Heading to WordCamp Europe 2025!

Find out what we’re looking forward to at WordCamp Europe 2025, from inspiring talks to great food, community vibes and everything inbetween.

Crowd gathered at AWS Summit London event, with the logo prominently displayed. The venue is bustling with attendees engaging with various exhibits and activities, set in a large, illuminated conference hall.

Empowered by Partnership: Filter Joins AWS Select Tier at London Summit

Discover how Filter’s growing partnership with AWS and key insights from this year’s London Summit are shaping the future of our cloud and AI solutions.

Split image with a man presenting on the left, holding a microphone, and a woman smiling on the right. Centrally, a white box features the hashtag "#WPLDN" in bold black lettering.

WordPress, Pizza and Great People: Allie Tupper’s Evening at WP London

Find out how Allie Tupper is helping shape the WordPress community, one meetup at a time.

A laptop on a striped tablecloth displays a data table on its screen. A white mug and a small plant sit beside it. A colorful, translucent overlay covers the left side, blending shades of pink, purple, and blue. The background is softly lit.

5 Ways to Use PersonalizeWP to Personalise Your WordPress Website

Providing a personalised experience to your audience is considered essential in the digital space and now there is an even easier way to achieve that. In today’s highly competitive business landscape, providing a personalised experience to your audience can make all the difference. Customers are looking for personalised experiences that cater to their own individual...

Two people against a brick backdrop, with the words "FILTER" and "BIMA" accompanied by a red geometric design on a black background.

Rachel Berry and Oliver Morrison Drive BIMA’s Impact Across the UK

Exciting things are happening at Filter as our team takes on new industry roles - find out how we’re strengthening our impact with BIMA.

Logo featuring "FILTER" and "VWO" with an 'x' in between on a light, wavy background.

Elevating Digital Optimisation with VWO

Find out how our new partnership with VWO will enable us to deliver more personalised, data-driven digital experiences for our clients.

A group of people wearing chef hats stand behind a counter displaying several decorative cakes. The setting appears to be a festive baking event inside a large tent.

Rising to the Occasion: Our Team’s Baking Adventure in Birmingham

Curious about what happens when a remote-first team swaps laptops for mixing bowls? Find out in our latest team adventure in Birmingham.

A person sits at a desk working on a tablet beside an open laptop. A hand holds a green mug. The scene is overlaid with a translucent gradient of red and blue.

The Cost of Sitecore vs WordPress

Whilst we know there are many benefits to Migrating Sitecore to WordPress, including a more composable tech architecture, rapid development process and significant cost savings. Sometimes the biggest hurdle is establishing a business case for a DXP/CMS migration project. Introduction At the centre of this particular challenge will be persuading stakeholders there is a significant...

Golden "2024" numbers with sparkling confetti, set against a blurred blue background with faint, indistinct images of people.

2024 Highlights: Celebrating Growth, Client Success and Industry Recognition

As we reflect on an incredible year, we're excited to share the highlights, achievements, and milestones that have made 2024 a year of growth, innovation, and recognition for our agency.

WordPress logo in front of a gradient background, featuring a circle with "6.7" beside it, indicating a version update.

What WordPress 6.7 Means for Your Website

Uncover how WordPress 6.7's new features can enhance your website and how Filter can help you make the most of them.

A woman in glasses is smiling and speaking to two colleagues in an office setting. They are gathered around a desk with a computer screen, suggesting a collaborative work environment. The image is overlaid with a purple geometric shape.

Accessibility Audits

This article delves into the importance of accessibility audits, the process of conducting them, the various tools and techniques available, and the benefits of maintaining an accessible digital presence.

A group of people collaborates around a wooden table with laptops and documents. One person's hand points to a chart. Abstract colorful overlays blend into the image, creating a vibrant, dynamic effect.

Accessibility Tools

This article delves into the world of website and mobile app accessibility testing tools, offering valuable insights and comparisons to help you choose the most suitable options for your projects.

A woman sits at a desk, talking on the phone while gesturing toward a computer monitor displaying a digital interface. The setting appears to be a modern office, with a colorful overlay partially covering the image.

Accessibility for WordPress

Read through our overview of Accessibility for WordPress to gain a deeper insight, access tips for designing themes, implementing plugins and other ways to optimise your content for accessibility compliance.

A workspace features two laptops, a smartphone, and headphones. One person holds a smartphone above a notepad. Colorful overlays of pink and blue create a modern, tech-focused atmosphere on the wooden desk.

An Overview to Accessibility

In the increasingly digital landscape of our lives, where work, shopping and access to local council services occur online, the prevalence of websites has expanded to encompass businesses from both the private and public sectors, highlighting the critical need for universal understanding of accessibility and the implementation of measures to ensure inclusivity on our websites....

A smiling man with glasses and a bald head sits at a wooden table, using a laptop in a cozy café. He appears to be talking on his phone, with a tablet nearby. Natural light streams through a window, creating a warm atmosphere.

4 Important Benefits of Making Your Website More Accessible

In this article, we examine the top 4 benefits of making your website more accessible. Whether you’re the administrator of an existing website or you’re thinking of creating a new one, you should be working to the Web Content Accessibility Guidelines. Various members of the accessibility community have shared stories of colleagues saying that accessibility...

A collage of group photos featuring people smiling at various events. One image shows a statue, and others capture moments of casual interaction, posed group shots, and individuals holding papers.

Celebrating 8 years of innovation and growth at Filter

Explore how our team have achieved remarkable milestones in our 8th year, from industry awards to major innovations. Since our founding in 2016 by Oliver Morrison (CEO) and Paul Halfpenny (CTO), we have dedicated ourselves to delivering exceptional digital solutions, specialising in WordPress websites. Over the past eight years, we’ve grown into a truly global...

A collage of four group photos shows diverse people smiling in various outdoor and indoor settings, enjoying social and professional activities.

Teapots, Black Cabs and Team Spirit: Our London Adventure

Join us as we share the highlights of our London scavenger hunt, where our remote team enjoyed a day of fun and teamwork while exploring some of the city’s iconic sights. On Friday 19th July, our global remote-first team came together for an exciting team-building event in the heart of London. Despite our pre-event warning...

People sitting and using devices in a lounge setting are overlaid with an orange filter. The text "HubSpot Provider" and "Solutions Partner Program" is prominently displayed across the image.

Filter Becomes Official HubSpot Provider, Enhancing Client Solutions

We are excited to announce our new partnership with HubSpot as a Solutions Provider, bringing advanced tools and benefits to our clients.

People socializing and networking in a conference hall with tables and chairs, under a logo that reads “WCEU 2024”. The atmosphere appears lively and engaging.

WordCamp Europe 2024: Highlights from our Development Team

Discover the firsthand experiences and key takeaways from our developers, Mark and Dave, at WordCamp Europe 2024, as they delve into the latest advancements and community highlights of the world’s premier WordPress conference held in Turin.

Three people smiling together outside in the evening, with a blurred background of lights and a river.

Building Connections and Showcasing Innovation at WordCamp Europe 2024

Hear from our Head of Client Services, Rachel Berry, about her experience at the esteemed international WordPress conference.

A group of seven people wearing matching navy shirts stand together outside a building. The image is framed with an orange background, featuring the WCEU 2024 logo in the top left corner.

We’re Attending WordCamp Europe 2024

We’re looking forward to attending this years conference in Turin, Italy with a group of key members of the Filter team. As a team deeply invested in being informed on the latest and greatest technological developments, WordCamp events provide a valuable opportunity for us to engage with fellow WordPress enthusiasts, gain insights from industry leaders...

A lively crowd with raised hands at a large auditorium event. The WordPress WCEU 2024 logo is prominently displayed in the top left corner, indicating an energetic gathering for the WordPress Community in Europe.

The Transformative Impact of WordCamp Events on the WordPress Community

WordCamp events drive innovation and collaboration in the WordPress community, while enabling attendees to stay ahead of industry trends and deliver exceptional digital solutions. As an active member of the WordPress community, we understand the immense value of WordCamp events within the space. These gatherings are vital for innovation, education and networking. Our commitment to...

Digital interface with overlapping screens displaying graphs and charts, surrounded by futuristic icons representing email, security, and data analytics, all set against a blue gradient background.

How to Use the Design Thinking Processes to Improve Your UX Design

A customer data platform (CDP) is an exciting new category of technology that has gained a lot of attention in recent years.

A laptop displaying a Google security warning on its screen, with a large Google logo inside a shield symbol in the foreground. The background is light blue, emphasizing the security theme.

Why is Google Consent Mode Important?

In this article, we’ll take a look at the recent Google Consent Mode update and explain why it’s important for your business. In the ever-evolving landscape of digital marketing, staying ahead means understanding and adapting to the latest industry updates. One such development that has garnered attention is the Google Consent Mode V2 update. As...

Blue background with the words "FILTER personalize" in white and pink, accompanied by abstract, colorful shapes at the bottom.

How Personalised Content Could Increase Your Revenue

Personalised content is now expected by most online consumers but the good news is, if you run a WordPress website it doesn’t have to be complicated. As a trusted digital solutions agency, we have been fortunate enough to work with businesses of all sizes and sectors. Of course, each business is different but the one...

A large indoor event with a crowded audience features a brightly lit stage displaying "AWS Summit London April 26, 2023." Colorful abstract graphics adorn the backdrop and screens, creating a vibrant atmosphere.

Key Takeaways on Generative AI from AWS Summit London 2024

Key members of our development team visited London in April for the 2023 AWS Summit. On April 24th, a few key members of our development team had the privilege of attending the AWS Summit in London, held at the ExCeL. This year’s summit proved to be a momentous occasion, showcasing the forefront of technological advancement...

Four people are smiling against a colorful background with the text "Unfiltered" above them. One person is wearing headphones and speaking into a microphone.

UnFILTERed Discusses All Things E-Commerce with Katie Keith and James Kemp

We’re happy to announce a brand-new episode of our video podcast UnFILTERed covering the vast topic of e-commerce. In the most recent episode of our podcast series, UnFILTERed, we explored the topic of e-commerce, focusing specifically on one of its premier platforms, WooCommerce. We were excited to sit down with two esteemed e-commerce experts: James...

Customer Data Platform

What is a Customer Data Platform (CDP) and How Could it Benefit Your Business?

A customer data platform (CDP) is an exciting new category of technology that has gained a lot of attention in recent years.

A black and white image of a smiling person holding a musical instrument, labeled "WordPress 6.5 Regina." A vinyl record is partially visible behind, with soft-focus hands typing on a laptop in the background.

WordPress 6.5 “Regina” Released After Brief Delay

The WordPress community had a lot to say about the initial release of “Regina” but now it’s finally here and offers more creative options, better efficiency and seamless web development experiences.

Cover of an ebook titled "The Marketer's Guide to WooCommerce" against a colorful gradient background. A person's hand holding a card is partially visible on the right, adding a professional context to the scene.

Introducing The Marketer’s Guide to WooCommerce

Learn more about E-commerce and popular platforms such as WooCommerce, and how it could help you to elevate your business. Throughout 2023, we built a library of freely accessible resource guides on a range of essential digital topics. Our latest edition focuses on E-commerce and how WooCommerce as a versatile platform could help you to...

Group of four people smiling, with the word "Unfiltered" in the background, each appearing in separate sections of a colorful backdrop. One person is in front of a microphone, suggesting a podcast or discussion setting.

UnFILTERed Explores Digital Sustainability with Louise Towler and Joost de Valk

NEW - join industry experts Joost de Valk, Louise Towler and Si Cooke on UnFILTERed to discuss the topic of digital sustainability.

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Filter Named as WP Engine’s EMEA Agency Partner of the Year 2024

We are pleased to share the exciting news that WP Engine has appointed Filter as their EMEA Agency Partner of the Year for 2024!

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2023 in Review: Achievements, Collaborations and Growth

As we’re getting ready to take the new year by storm, we thought we’d take some time to acknowledge everything our hard-working team achieved throughout 2023. Join us as we take a look back on 2023 to examine and celebrate our achievements, milestones and new partnerships. Throughout the year, we dedicated ourselves to creating a...

A book titled "The Marketer's Guide to Web Security" with a colorful, abstract cover featuring gradients of purple, red, and blue. The book stands upright against a blurred background with a green padlock icon, suggesting a focus on digital security.

New Enterprise Series Guide: The Marketer’s Guide to Web Security

Learn how to improve your web security, without sacrificing user experience or performance by downloading our most recent eBook. Throughout 2023, we published a series of free eBooks for businesses on a variety of topics including accessibility, personalisation, website performance and digital sustainability. Our next edition focuses solely on the topic of web security, offering...

A book titled "The Marketer's Guide to Sustainability" is displayed alongside a forest background with a rising graph cutout, symbolizing growth and sustainability.

New Enterprise Series Guide: The Marketer’s Guide to Sustainability

We’re proud to announce that our latest Enterprise Series guide is available now, focusing on the important topic of digital sustainability in collaboration with Kanoppi. At Filter, we take our role as a trusted digital partner for businesses seriously. That’s why we’ve developed another valuable Enterprise Series Guide focusing on the topic of digital sustainability....

A person types on a laptop with an open book titled "The Marketer's Guide to Website Performance." The book features a colorful abstract cover.

New Enterprise Series Guide: The Marketer’s Guide to Website Performance

Our newest Enterprise Series Guide has been published and this time our team have worked in collaboration with WP Engine to bring you an insightful and comprehensive guide focusing solely on Website Performance. Recognising the importance of website performance, we have published our latest offering for enterprise-level businesses: The Marketer’s Guide to Website Performance. In...

Geometric logo with "Inside Out" in a cube design next to the word "Filter" on a blurred background.

Empowering Creativity and Innovation: Joining Forces With The Inside Out Community

The Filter team is excited to announce a new partnership with the Inside Out Community, maximising the value of community through collaboration. As a trusted digital technical partner to a number of successful businesses spanning a variety of sizes and industries, we consider ourselves fortunate as we’re able to engage with a broad spectrum of...

Two smartphones display different screens of a social media app called Threads, with the app's blue logo centered between them against a light blue background.

What is Threads and what does it mean for businesses?

There’s a new player within the social media marketplace but what exactly is Threads and what will it mean for businesses in the future, keep reading for our thoughts on the matter. As a digital solutions agency, we’re always keeping an eye on the latest industry trends and developments, so naturally the birth of a...

A book titled "The Marketer's Guide to Personalization" is displayed with a vibrant, abstract cover. In the background, a person types on a laptop, suggesting a focus on digital marketing or online strategies.

New Enterprise Series Guide: The Marketer’s Guide to Personalisation

Filter has launched a new addition to the Enterprise Series, an informative guide focusing on personalisation – providing valuable insights, explaining the many benefits and exploring your options. In today’s competitive market, capturing and retaining customers’ attention is absolutely essential. Personalisation is the key that unlocks the door to memorable, meaningful experiences, ultimately enhancing customer...

Two individuals sitting closely; one in a yellow shirt holds a tablet, intently using it with both hands. The background is softly blurred, suggesting a casual or work setting.

WCAG Guidelines version 2.2 is coming soon

What are the Web Content Accessibility Guidelines and why are they important when it comes to web accessibility? The Web Content Accessibility Guidelines are part of a series of web accessibility guidelines published by the Web Accessibility Initiative of the World Wide Web Consortium. In 2008, version 2.0 of the guidelines were published, and this...

A group of people working on laptops and tablets around a table. The table is covered with words related to digital marketing, such as SEO, analytics, and content, with a central focus on "DIGITAL MARKETING" and a pie chart icon.

Five Of The Top Martech Tools: Martech Day 2023

In celebration of Martech Day 2023, we thought we’d take a look at 5 of the top Martech tools and platforms on the market today. Martech Day is a celebration of both marketing and technology (aka Martech) that takes place on the first Tuesday of May each year. The campaign was created by Scott Brinker...

Book titled "The Marketer’s Guide to Web Accessibility" with a colorful cover, displayed on a white surface. In the background, a blurred image shows hands using a mobile device.

New Marketer’s Guide to Accessibility launched

Find out more about our newly published business resource, focusing on web accessibility and why it's so important.

WordPress logo next to an accessibility icon on a light abstract background.

How Is The WordPress Community Improving Accessibility?

Join us on a deep-dive into accessibility within the WordPress community, providing a more inclusive and user-friendly experience for all WordPress users. WordPress is one of the worlds leading open-source Content Management Systems (CMS), powering over 40% of all websites online today. Over the years, there has been a lot of discussion around the topic...

A person engages in a video conference on a laptop, with multiple participants visible on the screen. One person is gesturing, possibly explaining something or emphasizing a point, while others watch attentively. A coffee mug is placed nearby on the desk.

How Has Accessibility Evolved?

Accessibility is an important issue within the digital space, in this article, we will examine how it has evolved over time. Web accessibility has come a long way but there is still room for improvement. The evolution of web accessibility has been driven by the growing awareness of the needs of users with disabilities and...

A person uses a stylus on a digital tablet, surrounded by holographic financial graphs and data charts, symbolizing technology-driven analysis and stock market trends.

How Web Accessibility Can Create Competitive Advantages in Finance

This article will answer your burning questions about accessibility and help you ensure your website is accessible as possible for all potential users. Technology-specific challenges, like making sure your website is compliant with web accessibility regulations, can be frustrating for businesses in complex industries like financial services. This article will answer your burning questions about...

A person in a wheelchair works at a wooden desk, engaging in a video call on a computer. The desk is organized with a notebook, a keyboard, a mouse, and a cup of coffee.

Why Web Accessibility Should be a Priority for Marketers in 2023 

As more and more people are accessing information online, it’s important that anyone who manages a website understands the role of web accessibility. As so much of our lives now takes place online – from work, to shopping, to using local council services – web accessibility is growing increasingly important by the day. For that...

Cover image of the "Content Matters 2023 Report" by WordPress VIP, featuring elegant, flowing brown and black background with the title prominently displayed in the center.

Quality Over Quantity, How Content Is Changing

In this article we are taking a look at this years Content Matters Report from WordPress VIP and examining how the approach to content management is changing. As a WordPress VIP Agency Partner, we are always excited to see the new edition of their annual Content Matters Report to see how the general approach to...

A person types on a laptop keyboard with digital graphics of a brain surrounded by message bubbles. The word "ChatGPT" is displayed at the top, suggesting interaction with an AI.

What Is ChatGPT & Why Is Everyone Talking About It?

ChatGPT has set the internet ablaze over the last few weeks and has been mentioned all over the internet due to its revolutionary approach to AI and its quick popularity. There’s a good reason that you’ve been seeing ChatGPT all over the worldwide web lately. After launching in November, this new tool from OpenAI accumulated...

A small brown desk calendar displaying "2023" stands upright beside a spiral notebook and pen. Another calendar page showing January is slightly blurred in the background.

Our Top Events For 2023

To kick off the new year, we thought we’d take a look into the future and let you know which events we’re most looking forward to later this year. While you settle back into your work-life after the holiday break, we thought we’d put together a list of the events we’re most looking forward to...

A person in a suit uses a smartphone near a laptop, with illustrated social media icons, including a chat bubble, thumbs up, and heart, floating above the phone.

Why Are API’s Important In The Social Media Space?

In this article we look into what an API actually is and why it’s important to consider them when it comes to social media. Following on from our recent article detailing next years top social media trends, we wanted to examine the use of API’s and why they are important within the social media landscape....

A desktop computer on a white table displays a webpage about WordFest Live 2022, featuring event details and sponsor logos. The desk is decorated with potted plants and a notebook, creating a tidy workspace.

The Return Of WordFest Live

Ahead of the return of WordFest Live for 2022, we’ve put together a list of the speakers our team are looking forward to hearing from. WordFest Live 2022 will be the fourth 24-hour festival, celebrating all things WordPress. This year’s event is focusing on the theme of transformation and will take place on the 16th...

A spiral-bound notebook displaying "2022 At a glance" on a marble surface. A pen, a black paper, and a green plant leaf are nearby, creating a minimalist and organized workspace setting.

Looking Back On 2022

As the year draws to a close, the Filter team are feeling reflective – join us as we look back on our highlights from 2022. As we’re moving quickly through Q4 of 2022, we thought we’d put together a list of our highlights from the last 12 months. Filter has grown considerably in the last...

WP Engine's "Ignite London" graphic features bold text and abstract orange designs on a dark blue background.

Highlights From Ignite London By WP Engine

Filter recently attended Ignite London, an event hosted by WP Engine, bringing together top WordPress agencies from around the UK. We recently had the pleasure of joining WP Engine for their latest Ignite event in London. These events aim to bring together top agencies from the UK to get an insight into the latest web...

A hand hovers over a glowing, futuristic graphic labeled "API," set against a digital circuit board background, symbolizing technology and connectivity.

4 Benefits Of Implementing A Headless CMS Solution

If you find it difficult to maintain a multi-channel approach, a headless CMS solution could be extremely beneficial to your business. As technology is constantly evolving, the way we consume content is always changing along with it. We can now use a variety of devices to view and engage with brands, whether that’s your phone,...

Hands holding a smartphone with colorful digital icons floating above it, including shopping carts, social media, and communication symbols, representing digital connectivity and mobile app technology.

What Are The Benefits Of Omnichannel Commerce?

Are you focusing too much on your online approach? In this article, we will explain what omnichannel commerce means and how it could benefit your business. Omnichannel commerce can be described as a universal approach, where your online and offline activities are linked, to create a seamless sales experience. This involves creating an all-round approach...

A spiral-bound calendar displaying September 2022 against a blue background, with a WordPress logo on the right.

September WordPress Content Recap

To celebrate our visit to WordCamp US earlier this month, we decided to publish a range of WordPress focused content throughout September – below you will find a link to each article. To mark our CTO Paul Halfpenny visiting WordCamp US earlier this month, we have published a range of articles focused on all things...

BrightonSEO logo overlaying a coastal scene with a pebble beach and blue sea under a pier structure.

We’re Going To BrightonSEO!

The Filter team will soon be on their way to the coast later this week for BrightonSEO, an event specifically created for search marketers. Filter CTO, Paul Halfpenny, and the company’s new Head of Business Development, Si Cooke, will be making their way to Brighton later in the week to attend BrightonSEO. The event was...

Illustration of four people in a virtual meeting on a purple background, next to a stylized globe on a stand. Text reads "WordFest Live - November 18, 2022" with a Big Orange Heart logo in the corner.

WordFest Live Is Returning For 2022

WordFest Live is a 24 hour event, featuring some of the best and brightest from the world of WordPress. * Edit: WordFest Live will now be taking place on the 16th December * Big Orange Heart are an organisation who organise various events throughout each year to reduce the feelings of isolation amongst remote workers....

A person sits at a desk working on a computer, displaying a spreadsheet application. Natural light enters through a window, and office supplies are neatly arranged nearby, creating a productive workspace atmosphere.

How To Easily Personalise Your WordPress Website

It can be hard to know where to start when it comes to personalisation but if you’re using a WordPress CMS, we’ve got a simple solution for you. Personalisation is becoming increasingly important to both businesses and consumers, with “74% of customers feel[ing] frustrated when website content is not personalised” (LXA). This shows that personalisation...

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WordPress Accessibility Day 2022

WordPress Accessibility Day is a 24-hour international event focused on website accessibility and the best practices for managing WordPress websites. WordPress Accessibility Day was initially started back in 2020 and is a 24-hour global event focusing on promoting website accessibility, as well as the best practices for those managing sites using WordPress. The event has...

A man wearing headphones sits on a gray sofa, smiling while using a laptop. Two decorative pillows are placed beside him against a plain white wall.

Making The Most Of WordCamp US From Home

If you’re not able to jet over to sunny San Diego for WordCamp US next week, don’t worry! We have put together a few tips to help you make the most of the event remotely. WordCamp US will take place from the 9th to the 11th of September in San Diego, US. If you’re unable...

WooCommerce Silver Partner

Filter Officially Endorsed By WooCommerce

The Filter team are now officially a Silver level WooExpert, this endorsement enables us to deliver consistently high-quality work and build world-class eCommerce solutions. The Filter team are now officially Verified by WooCommerce, this endorsement enables us to deliver consistently high-quality work and build world-class eCommerce solutions. Our remote-first agency has been selected as the next...

Collage of WordCamp US 2022, showcasing colorful murals, logos, event bags, and an attendee silhouette, with a central badge reading “WordCamp US, San Diego, CA 2022.”

We’re Going To WordCamp US!

Paul Halfpenny, CTO at Filter, will be heading to sunny San Diego for the now sold-out WordCamp US 2022  conference this September. Our CTO, Paul Halfpenny, will be attending WordCamp US 2022 in San Diego. Similar to WordCamp Europe, WordCamp US is a casual, community-organised conference covering everything related to WordPress. This years sold-out event...

User interface showing a settings menu with options for visitor rules, alongside two webpage diagrams. The diagrams are connected and depict user interaction flow, with icons representing people and a visibility icon.

New Functions For The WordPress PersonalizeWP Plugin

As a respected digital technical partner to a wide variety of businesses, we are committed to the digital community. As part of our commitment, we continue to improve and develop our very own WordPress plugin, PersonalizeWP. Since releasing the first version of our personalisation plugin back in 2020, we have continued to work on the...

A computer monitor displaying multiple layered website pages, showcasing diverse digital content including technology and world maps, against a gradient blue background.

How to Manage Multiple Websites

In this article, we provide an insight on how to effectively manage multiple websites at once. Segmenting your audience can be a great way to increase sales opportunities or focus more specifically on a particular market. You may want to do this by creating new brands with their own communications strategy and of course, their...

Silhouette of a person's profile against a digital background with holographic screens and neural network graphics, symbolizing artificial intelligence or futuristic technology.

What does Headless mean?

Our team have put together an informative resource article explaining what we mean by ‘headless’ and how it could help you achieve your business goals. We enjoy creating a variety of informative content to help businesses make the right decision when it comes to technological solutions. You can browse through our range of long-form resource...

CRM

What is a CRM?

Introducing a CRM could be a great way to improve your customer journey and improve efficiency. The acronym CRM refers to Customer Relationship Management which is an essential part of running a business. A CRM system is an equally essential tool which acts as a central location where all of your customer data is stored....

Menopause Workplace Pledge

Filter Signs The Menopause Workplace Pledge

At Filter, we are always evaluating our workplace culture and values, in order to maintain an inclusive, healthy and happy environment for our team. As part of our continued commitment, we are proud to have signed the Menopause Workplace Pledge. At Filter, one of our main values is that family is more important than work....

Overhead view of hands typing on a laptop, with digital elements like charts, a video play button, and a light bulb symbolizing ideas and analysis. The background features abstract tech designs, representing digital innovation and learning.

What should I use, a CMS or a DXP?

If you’re unsure about what exactly a CMS or a DXP is, make sure to read through this quick summary. You can also check out our more detailed analysis in one of our recent resource article. There are many digital tools and solutions available to businesses, one of which being a CMS (Content Management System)....

Illustration of a person interacting with digital web page interfaces on a blue background. The text "WP-DXP" is displayed on the left.

What’s New With Our PersonalizeWP Plugin?

The Filter team have a respected track record for providing outstanding digital solutions, we have a wide range of expertise across a variety of different areas, including WordPress. In June 2020, we launched a new plugin for WordPress called PersonalizeWP. We have continued to develop this useful plugin and it can now be used to...

Two hands gently hold a heart-shaped object with rainbow stripes, symbolizing LGBTQ+ pride, against a light blue background.

How To Be An LGBTQ+ Workplace Ally

To celebrate Pride Month, we have put together a few points on how to be an LGBTQ+ ally in the workplace and have collated some helpful online resources. Pride Month takes place annually in June and usually features a wide variety of activities and campaigns to celebrate the LGBTQ+ community. In 2019, the U.S Supreme...

A stack of blue gift boxes with dark ribbons is arranged against a digital circuit-patterned background. The scene combines a festive theme with a technological motif, set in shades of blue and white.

How to Choose The Right Tech Stack

This week is London Tech Week and we thought we’d discuss the factors to consider when choosing the right tech stack for your next project. London Tech Week is a joint venture from Informa Tech and Founders Forum which celebrates the strength and diversity of technology in the UK. This years week long festival of...

Man wearing sunglasses stands in front of a large building with "Arbos Arena" visible. To the left, a sign displays "WordCamp Europe 2022." The setting suggests a conference or event venue.

WordCamp Europe 2022: Paul’s Top Talk

In this article we ask our CTO, Paul Halfpenny, to pick his top speaker from this year’s WordCamp Europe event, which took place in Portugal last week. Our CTO, Paul Halfpenny, was invited to give a lightning talk at this years WordCamp Europe 2022 on our WP-DXP plugin. You can read more about his experience...

A large crowd gathers outside Super Bock Arena under a sunny sky. The arena features a unique dome structure, and the people appear excited, facing the camera, with trees and tents in the background.

Our Experience at WordCamp Europe 2022

WordCamp Europe is an annual gathering for WordPress professionals, attracting some of the most notable names in the business. This years conference took place in Portugal and featured a variety of excellent speakers from all over the globe, including our very own CTO, Paul Halfpenny. Paul was invited to speak during the lightning talk segment...

WordPress VIP

Get 5 Times More Value With WordPress VIP

WordPress – the CMS powers 43% of websites on the internet today and is used more than any other option available. Did you know, we are a WordPress VIP Silver Partner? WordPress VIP is a platform that grows with you, it’s simple enough for anyone to use and agile enough to adapt to your customer...

Mental Health

Mental Health Resources for Businesses

This week is Mental Health Awareness Week (from the 9th to 15th May 2022) and this years theme is loneliness. The campaign was created 12 years ago and each year the Mental Health Foundation continues their important work to raise awareness. As a remote-first agency, we use a variety of tools to combat loneliness and...

Paul Halfpenny CTO

We’re Going to WordCamp Europe 2022!

Our CTO Paul Halfpenny will be part of this years WordCamp Europe event, taking place in June. WordCamp Europe is an informal, community-organised gathering of WordPress enthusiasts to discuss all things WordPress, share ideas and get to know each other. We’re sure you know what WordPress is but just in case you don’t, WordPress is...

National Pet Month

Celebrating National Pet Month: Client Spotlight

Here at Filter, we are proud to support our team when it comes to a healthy work-life balance and the importance of family. We recognise that pets are often an important part of family-life, which is why we’d like to highlight one of our valued clients in celebration of National Pet Month. National Pet Month...

Indoor go-kart track with multiple black and red go-karts parked in rows. The track is lined with black tires as barriers, and a person in an orange outfit stands in the distance. The space is well-lit and spacious.

Filter helps TeamSport to improve their customer communication

TeamSport is a top provider of indoor karting in the UK, incorporating exciting multi-level tracks and excellent customer facilities. The company was first established in 1992 and based in Guildford, Surrey and now has 35 tracks nationwide. Providing an excellent customer experience has always been at the heart of the business, so customer communication is...

Modern urban landscape with a curved glass building, several cranes, and a traditional structure. A path with greenery and people walking in the foreground under a clear blue sky.

Filter supports Quod with a web-based EIA application

Quod is an independent consultancy focusing on planning and regeneration, development economics, socio-economics and environmental planning. The business was formed in May 2010 and is based in London and Leeds. The team at Quod were looking for support with a web-based application to help potential customers assess regulatory requirements for a broad variety of planning...