Accessibility in Action: Lessons from WP Accessibility Day 2025

27 October 2025 3 mins read

WordPress Accessibility Day 2025 brought together experts, developers, designers and content creators to explore how to make websites more inclusive and accessible for all users.

WordPress Accessibility Day 2025 title card. The card highlights key takeaways from the event. A logo is placed on the upper left.

This year’s event featured a wide range of talks that went beyond the usual considerations of colour contrast, font sizes and mobile tap targets.

Vitaly Friedman shared practical guidance on designing for a diverse audience, including children, older adults and people with dyslexia or colour blindness. His session, Accessible Design Patterns for 2025, highlighted how thoughtful design can improve the experience for all users while emphasising real-world testing with screen readers and other assistive technologies.

James Warnken offered a powerful perspective in Why Accessibility Matters: From A Blind/Visually Impaired Perspective. He challenged developers and designers to look beyond standard guidelines and focus on features that genuinely impact users. From keyboard-only navigation to magnification and high contrast modes, his session provided actionable insights for improving the accessible user experience in WordPress projects.

Recordings of all sessions will be available on demand on the WP Accessibility Day YouTube channel with captions, making it easy to catch up on any talks you missed.

Technology, Automation and Inclusive Testing

Automation and AI were recurring themes, with sessions exploring how technology can both help and hinder accessibility. Helen Hou-Sandi demonstrated how continuous AI tools can be embedded into the development process to detect and alert teams to accessibility issues early. Rose Kivuva examined the risks of automated systems, showing how AI-powered chatbots and image generators can unintentionally exclude certain users if accessibility is not considered from the start.

Equally important was the focus on real inclusion in testing. Lucy Collins of Web Usability delivered a practical guide on running user testing sessions that genuinely include disabled people. Lucy’s talk, Real Inclusion: How To Run Insightful and Respectful User Testing With Disabled People, emphasised ethical practices, meaningful engagement and the importance of including disabled voices in the design and development process.

We previously collaborated with Lucy and the team at Web Usability on The Marketer’s Guide to Accessibility, highlighting the value of these approaches in creating actionable and inclusive recommendations.

Accessibility Guide

The Marketers Guide to Web Accessibility

We worked closely with our partners at Web Usability to put together an extensive guide. Aiming to help modern-day marketers adhere to accessibility guidelines and standards. Download our FREE accessibility guide to learn more.

Accessibility in Our Client Work

Our work with Ennismore was another highlight in accessible WordPress development. Ennismore needed accessible, multilingual hotel websites for their global expansion while ensuring compliance with WCAG 2.1, the Equality Act, and ADA standards.

Our team developed the SO/ Hotels and TRIBE Hotels sites in partnership with accessibility specialists, Web Usability. Using both automated and manual testing, we delivered websites that balance compliance with striking imagery, immersive interactions, and a seamless user experience, resulting in inclusive sites for global users and a scalable platform for future launches.

Building on this commitment to accessibility and performance, we’ve also conducted in-depth audits for our retained clients, AAB Group and Medivet. These reviews identified opportunities to enhance accessibility, usability, and content management efficiency, with improvement plans now being implemented to strengthen their digital experiences and ensure ongoing compliance.

Summary

WP Accessibility Day 2025 reinforced the importance of accessibility in WordPress development, showing that it goes far beyond guidelines. From thoughtful design patterns to inclusive testing and careful use of automation, the event offered practical insights for building websites that truly work for everyone.

Recordings of all sessions will be available on demand with captions on the WP Accessibility Day YouTube channel, providing a valuable resource for anyone looking to improve accessibility in their WordPress projects.

Our client work demonstrates how these principles can be applied in real-world projects to deliver inclusive experiences and meet key accessibility and legal requirements.

Joy Clarkwin
Joy Clarkwin

Marketing Manager

Joy is Filter's voice to the outside world, developing our content and marketing strategies, and communicating the great work that we do to the widest audience. Joy manages our website content, social media channels, resource centre, the UnFILTERed video podcast series, our Enterprise Guide eBook series and every aspect of our marketing activity.

Read More

Event announcement for a WordPress meetup, including topics like user talks and open mic sessions, emphasizing in-person participation. Featured is the slogan "We're backing #WPLDN" and details of regular meetings on the first Tuesday of every month. The design is clean and informative.

Why We’re Sponsoring The #WPLDN WordPress Meetup

We're now sponsoring #WPLDN, London's long-running monthly WordPress meetup. Discover what makes this community special and four practical ways you can get involved or contribute.

Smiling attendee at WordCamp Europe Kraków 2026, framed by a blue and orange floral design.

Talks I’m Most Looking Forward to at WordCamp Europe 2026

Four sessions at WCEU 2026 that every marketer and agency owner should have on their radar. In a few weeks, some of the Filter team will be heading to Kraków, Poland for WordCamp Europe 2026. It’s the largest WordPress conference in the world, 3,000+ attendees, 49 sessions and workshops, speakers from six continents. This year’s...

AWS Partner Summit April 2026 Park Plaza Westminster Bridge

AWS Partner Summit London 2026: What We Took Away

We attended the AWS Partner Summit London, exploring the shift to agentic AI, data governance essentials, and outcome-based partnerships. Here's what stood out and what it means for clients.

Interested in working with us?