AI and Accessibility: How New Tools Can Help Us Do Better

6 October 2025 3 mins read

AI is changing the way we approach accessibility, not by replacing people, but by making everyday tasks like adding ALT text or structuring content easier, more consistent and more sustainable.

A search engine page with a magnifying glass over an image icon, next to a web page showing an accessibility icon and a rising graph.

Accessibility is often seen as something complex, technical and hard to maintain. In reality many of the barriers come from everyday tasks: forgetting to add ALT text to images, writing link labels that are too vague, or publishing content that is difficult to scan.

This is where AI is beginning to make a real difference. Instead of replacing human effort, AI can act as a helpful assistant, catching the small but important details that make websites more inclusive.

Why AI and Accessibility Belong Together

AI has been making headlines for transforming the way we work with content. For accessibility it can play a particularly supportive role.

When used responsibly AI can take away some of the friction that stops organisations from keeping accessibility a priority in busy publishing schedules.

Practical AI Support in WordPress

For teams working in WordPress, AI can now be part of the editorial workflow itself. Our own plugin Filter AI was built for exactly this purpose.

The aim is not to take shortcuts but to give editors the tools to meet accessibility standards more easily while focusing on the parts of content creation that need human judgement.

It also works well alongside other helpful tools. For example, axe DevTools can help developers catch accessibility issues during the build process, while plugins like WP Accessibility provide practical fixes for common problems such as skip links and form labels. Combined with AI-driven support in the editorial workflow, these tools make it much easier for teams to maintain an accessible site at scale.

A close-up view of a computer screen displaying the AI Image Generator interface in a media library. The user clicks the "Generate Images" button while selecting images, including coffee cups and apparel, to import into their digital library.

Make WordPress Content Accessible with Filter AI

Filter AI helps you create accessible, on-brand content faster, automatically generating ALT text for images, rewriting content for clarity and ensuring consistency across your site. rnrnFrom SEO metadata to product descriptions and tone of voice, it saves time while making your WordPress content more inclusive.

Learning and Improving Together

AI tools are not a silver bullet. Accessibility still relies on thoughtful design, testing with real users and a commitment to inclusion. But when combined with resources like community events, the impact is greater.

WP Accessibility Day is a perfect example. It brings people together to share knowledge, highlight challenges and show practical ways forward. Pairing events like this with supportive AI tools means teams are better equipped to make accessibility part of their everyday process.

A Simple Step You Can Take Today

Accessibility can feel overwhelming but you do not have to do everything at once. Start by exploring free resources, joining events and trying out tools that make a difference.

Our free Filter AI plugin helps you make accessibility checks easier in WordPress. Combined with free events like WP Accessibility Day it is a practical way to start improving your site today.

Joy Clarkwin
Joy Clarkwin

Marketing Manager

Joy is Filter's voice to the outside world, developing our content and marketing strategies, and communicating the great work that we do to the widest audience. Joy manages our website content, social media channels, resource centre, the UnFILTERed video podcast series, our Enterprise Guide eBook series and every aspect of our marketing activity.

Read More

Two browser windows on a blue background, one displaying the WordPress logo and the other showing a chat interface with message bubbles. A central icon cluster suggests data exchange or integration between the two platforms.

How We Connected WordPress to AI Using the Abilities API and MCP

Our open-source Filter Abilities plugin uses the new WordPress Abilities API to give AI assistants direct access to your site. This unlocks conversational commands to manage content, audit SEO, and analyze visitor data, transforming how you interact with your digital platform.

Two panels showing "BIMA100 Judge 2026" with grayscale portraits of Oliver Morrison and Paul Halfpenny on a blue background.

Filter’s Co-Founders Selected as BIMA 100 Judges for 2026

We are proud our co-founders will judge the 2026 BIMA 100, celebrating the UK’s top digital talent. This reflects our commitment to the digital community and our deep expertise in engineering scalable digital platforms that deliver measurable, transformative business outcomes for our trusted client partners.

A scorecard comparing AI tools by overall score. ChatGPT leads with 58, followed by Claude at 61, Gemini at 52, Bing Copilot at 56, AI Overviews at 40, and Perplexity at 35. The overall average score is 50 out of 100, placing in the top 50%.

Introducing Filter’s Free LLM AI Search Optimisation Audit

Our free LLM AI Optimisation Audit analyses your page across six major AI platforms, scoring 70+ ranking factors and delivering prioritised, actionable fixes to improve visibility on ChatGPT, Gemini, Claude and more.

Interested in working with us?