Insights

In-depth articles and practical guides on digital topics, from accessibility and web performance to enterprise technology, personalisation, content strategy and emerging web opportunities

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The Hidden Advantage: How In-House QA Strengthens Every Filter Project

Discover how our dedicated in-house QA team ensures every digital solution we build is reliable, user-focused and ready to deliver measurable results for your business. Quality assurance is not just about finding bugs before launch it’s about building confidence that your digital investment will perform exactly as expected when it matters most. At Filter we’ve...

Image shows website content under a magnifying glass and an accessibility icon with an upward trending arrow, representing improved digital accessibility.

AI and Accessibility: How New Tools Can Help Us Do Better

AI is changing the way we approach accessibility, not by replacing people, but by making everyday tasks like adding ALT text or structuring content easier, more consistent and more sustainable. Accessibility is often seen as something complex, technical and hard to maintain. In reality many of the barriers come from everyday tasks: forgetting to add...

Web page with accessibility icon, EU flag, and shimmering stars.

The European Accessibility Act: What We’ve Learned So Far

With the European Accessibility Act now in effect, accessibility has shifted from a best practice to a business essential, reshaping how organisations design, build and manage their digital experiences. Accessibility has always been a vital part of digital design but with the European Accessibility Act (EAA) now in effect it has become a non-negotiable. Businesses...

A computer screen displays the ChatGPT interface with a web browser layout. On the left, the ChatGPT logo is visible. The interface shows a list and images of buildings, indicating a conversation or query related to architecture or real estate.

Hotel Content Optimisation for AI: Why Your Digital Strategy Must Evolve in 2025

As AI tools like ChatGPT and Gemini revolutionise how travellers plan their trips, hotel brands must rethink their content strategies or risk disappearing from the conversation.

The image depicts a colorful sales funnel with coins, a rocket, paper airplane, and icons for charts, a target, people, and gears, representing marketing and business growth concepts against a blue background.

What is Conversion Rate Optimisation?

In this article, we discuss what Conversion Rate Optimisation is and why it’s a crucial part of digital marketing.

People sitting and using devices in a lounge setting are overlaid with an orange filter. The text "HubSpot Provider" and "Solutions Partner Program" is prominently displayed across the image.

Filter Becomes Official HubSpot Provider, Enhancing Client Solutions

We are excited to announce our new partnership with HubSpot as a Solutions Provider, bringing advanced tools and benefits to our clients.

A laptop displaying a Google security warning on its screen, with a large Google logo inside a shield symbol in the foreground. The background is light blue, emphasizing the security theme.

Why is Google Consent Mode Important?

In this article, we’ll take a look at the recent Google Consent Mode update and explain why it’s important for your business. In the ever-evolving landscape of digital marketing, staying ahead means understanding and adapting to the latest industry updates. One such development that has garnered attention is the Google Consent Mode V2 update. As...

Blue background with the words "FILTER personalize" in white and pink, accompanied by abstract, colorful shapes at the bottom.

How Personalised Content Could Increase Your Revenue

Personalised content is now expected by most online consumers but the good news is, if you run a WordPress website it doesn’t have to be complicated. As a trusted digital solutions agency, we have been fortunate enough to work with businesses of all sizes and sectors. Of course, each business is different but the one...

Four people are smiling against a colorful background with the text "Unfiltered" above them. One person is wearing headphones and speaking into a microphone.

UnFILTERed Discusses All Things E-Commerce with Katie Keith and James Kemp

We’re happy to announce a brand-new episode of our video podcast UnFILTERed covering the vast topic of e-commerce. In the most recent episode of our podcast series, UnFILTERed, we explored the topic of e-commerce, focusing specifically on one of its premier platforms, WooCommerce. We were excited to sit down with two esteemed e-commerce experts: James...

Cover of an ebook titled "The Marketer's Guide to WooCommerce" against a colorful gradient background. A person's hand holding a card is partially visible on the right, adding a professional context to the scene.

Introducing The Marketer’s Guide to WooCommerce

Learn more about E-commerce and popular platforms such as WooCommerce, and how it could help you to elevate your business. Throughout 2023, we built a library of freely accessible resource guides on a range of essential digital topics. Our latest edition focuses on E-commerce and how WooCommerce as a versatile platform could help you to...

Group of four people smiling, with the word "Unfiltered" in the background, each appearing in separate sections of a colorful backdrop. One person is in front of a microphone, suggesting a podcast or discussion setting.

UnFILTERed Explores Digital Sustainability with Louise Towler and Joost de Valk

NEW - join industry experts Joost de Valk, Louise Towler and Si Cooke on UnFILTERed to discuss the topic of digital sustainability.

A book titled "The Marketer's Guide to Web Security" with a colorful, abstract cover featuring gradients of purple, red, and blue. The book stands upright against a blurred background with a green padlock icon, suggesting a focus on digital security.

New Enterprise Series Guide: The Marketer’s Guide to Web Security

Learn how to improve your web security, without sacrificing user experience or performance by downloading our most recent eBook. Throughout 2023, we published a series of free eBooks for businesses on a variety of topics including accessibility, personalisation, website performance and digital sustainability. Our next edition focuses solely on the topic of web security, offering...

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