Personalised content is now expected by most online consumers but the good news is, if you run a WordPress website it doesn’t have to be complicated.
As a trusted digital solutions agency, we have been fortunate enough to work with businesses of all sizes and sectors. Of course, each business is different but the one goal we see most often is improving conversion rates and driving more revenue.
This is arguably the most universal goal within the digital space but it can be the most difficult to achieve, especially if you don’t have the right tools or strategy in place.
If you run your website using WordPress, we’ve got some great news for you – it couldn’t be easier for you to implement personalised content, tailored for your specific audience.
According to a report by Epsilon, “80% of consumers are more likely to purchase from a brand offering a personalized experience”. Personalisation has become industry standard and if you’re not creating content to target your specific customers, you’re going to fall behind.
Tailoring content to individual preferences enhances customer engagement, fosters loyalty and drives conversions. By delivering relevant and targeted messages, businesses can create a deeper connection with their audience, leading to increased brand affinity and repeat purchases.
Personalised experiences demonstrate that a brand values its customers as individuals, ultimately boosting customer satisfaction and advocacy. In essence, investing in personalisation is not just about meeting consumer expectations; it’s about exceeding them to cultivate long-term relationships and sustainable growth.
No, personalisation doesn’t need to be complicated, especially if your website uses the WordPress Block Editor. PersonalizeWP is a WordPress plugin that works seamlessly with the block editor to show or hide content based on a number of conditional rules.
With a few clicks, you can start tracking user activity across your website, segment your audience into focused groups, utilise advanced personalisation rules and start showing content where it is most relevant to your audience.
It couldn’t be easier but we understand that trying a new strategy can be daunting and you probably want more information. Well, you can join a FREE webinar on Wednesday the 5th June from 11am to hear 10 specific ways PersonalizeWP can increase conversions.
During the webinar, our friendly team will be on hand to showcase exactly how the plugin works, the costs involved (spoiler alert: plans start from FREE), answer any questions and to highlight 10 ways your business could utilise PersonalizeWP to drive revenue and build stronger connections with your audience.
Since we announced the event, spaces have understandably been taken quite quickly so please make sure to register now and avoid disappointment.
And hey, if you’re still feeling uncertain afterwards, you can reach out to organise a free individual demo, where our dedicated team will showcase the full plugin just for you and your business.
Overall, personalisation is an extremely effective digital marketing strategy, offering businesses a powerful means to enhance engagement, loyalty and conversions.
Backed by data revealing the strong consumer preference for personalised experiences, the need to invest in tailored content is clear. With tools like PersonalizeWP seamlessly integrated with the WordPress block editor, implementing personalisation has never been easier.
Whether through attending our upcoming webinar or scheduling a one-on-one demo, businesses can unlock the full potential of personalisation to drive revenue and create a stronger relationship with their audience.
Marketing Manager
Joy is Filter's voice to the outside world, developing our content and marketing strategies, and communicating the great work that we do to the widest audience. Joy manages our website content, social media channels, resource centre, the UnFILTERed video podcast series, our Enterprise Guide eBook series and every aspect of our marketing activity.
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