The Filter team have a respected track record for providing outstanding digital solutions, we have a wide range of expertise across a variety of different areas, including WordPress.
In June 2020, we launched a new plugin for WordPress called PersonalizeWP. We have continued to develop this useful plugin and it can now be used to add personalisation aspects to your WordPress website.
Edit: Please note that WP-DXP is now known as PersonalizeWP.
When maintaining any modern WordPress website, you will most likely be using the Gutenberg block editor. By implementing our free PersonalizeWP plugin, users will be able to apply personalisation and conditional rules to the blocks used in the editor.
Our team recently published an updated version of the plugin which fixed some minor bugs and now allows you to:
The plugin also has a variety of other useful rules such as:
To find out more information on our plugin, make sure to visit our PersonalizeWP page or you can go directly to the official WordPress plugin page and you will find instructions for installation.
Our CTO, Paul Halfpenny, was recently invited to give a lightning talk on the plugin at WordCamp 2022 in Portugal. Watch the video here.
If you’d like to hear more from the Filter team, you can sign up to our newsletter or follow our CEO Oliver Morrison on LinkedIn or follow our company page.
Marketing Manager
Joy is Filter's voice to the outside world, developing our content and marketing strategies, and communicating the great work that we do to the widest audience. Joy manages our website content, social media channels, resource centre, the UnFILTERed video podcast series, our Enterprise Guide eBook series and every aspect of our marketing activity.
Talks I’m Most Looking Forward to at WordCamp Europe 2026
Four sessions at WCEU 2026 that every marketer and agency owner should have on their radar. In a few weeks, some of the Filter team will be heading to Kraków, Poland for WordCamp Europe 2026. It’s the largest WordPress conference in the world, 3,000+ attendees, 49 sessions and workshops, speakers from six continents. This year’s...
