Are you focusing too much on your online approach? In this article, we will explain what omnichannel commerce means and how it could benefit your business.
Omnichannel commerce can be described as a universal approach, where your online and offline activities are linked, to create a seamless sales experience.
This involves creating an all-round approach to sales, ensuring consistency across all of your channels. Whether your customer is making a purchase online, in-person or engaging via social media.
This approach has a variety of benefits, such as encouraging customer loyalty and improving sales opportunities, by offering a more streamlined customer experience.
Zara’s parent company, Inditex, announced a return to profitability in its Q2 (which runs from May to July, rather than April to June) thanks to omnichannel capabilities which grew digital sales by 74% in the first half of 2020, when its competitors were reporting losses.
IMD Publications – Research & Knowledge
In case you missed our recent announcement, we are now an official WooExpert and a WooCommerce silver level agency partner.
Kathryn Marr from the WooCommerce team has published a very helpful blog post, detailing how you can grow your online store by utilising an Omnichannel Presence. Read the full article here.
If you’d like to discuss how we could help you to build your online store or if you’re interested in implementing digital solutions within your business, make sure to get in touch to organise a convenient time to chat.
To hear more from our team you can follow our company page or connect with our CTO Paul Halfpenny or our CEO Oliver Morrison on LinkedIn.
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