Martech Trends of 2022

In modern marketing, there’s a well-known saying which is ‘content is king’, companies are now creating more content than ever before to engage with their audience and increase sales opportunities.

Following on from their Content Matters 2022 report, WordPress VIP have now produced a new report on Martech Trends for 2022 after surveying over 800 marketers.

The newly published report focuses on the tech marketing professionals are using, the issues they are prioritising and the challenges they face when putting together a marketing tech stack.

Some of the report findings include:

• 9 out of 10 of organisations integrate other marketing technology with their CMS.
• Analytics and business intelligence is mission-critical to media and non-media industries alike.
• More than a third who use the top cited analytics tools are unclear how their content is performing. 
• Seamless tools integration tops business concerns, exceeding even cost.

To read the full report, click here to visit the WordPress VIP website.

Did you know we are a WordPress VIP Silver Partner? You can read more about the benefits of working with a WordPress VIP partner here.

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