What exactly is Martech?

The digital world is always evolving, which brings new terms and classifications to be aware of.  In this article we will explain what exactly Martech is and why it’s important to your business.

Martech is also known as Marketing Technology and can be described as any software or tool which assists you with your marketing goals and overall strategy.
Some examples of Martech include:

  • Customer Relationship Management (CRM) Software
  • Content Management System (CMS) Platforms (e.g. WordPress)
  • Email Marketing Tools (e.g. Mailchimp)
  • Social Media Management Tools (e.g. Sprout Social, Hootsuite)
  • Analytical Tools (e.g. Google Analytics)
  • Customer Data Platform (CDP)

All of your Martech tools combined can be categorised as your Marketing Tech Stack. It’s important that each tool should make marketing activity easier and more streamlined, helping you to work towards your business goals.
If you’re unsure about what a Tech Stack is, it might be worth reading through our previous article celebrating London Tech Week which explains further.
Before choosing any tools to be part of your Marketing Tech Stack, you should first decide on your goals. For example, if you want to be more customer driven and raise sales numbers, you might want to invest in a good CRM solution. This will enable your team to better manage your customer journey, data and sales process.
If you’re struggling to find the right Martech solution for your business, we can help. Our team specialises in digital solutions and providing industry-leading expertise to support you in achieving your goals.
You can contact us at the link below or why not connect with our CEO Oliver Morrison and our CTO Paul Halfpenny on LinkedIn for an informal chat.


Interested in working with us? We’d love to hear from you.