Resources

Browse our resources section for the latest in depth technology articles and recommended reading to improve your knowledge.

Dashboard displaying website analytics with a performance score of 82 and comparison of five platforms, each with individual scores.
AI

AI SEO Audit: What It Covers and Why You Need One

An AI SEO audit examines how well your website is structured for visibility across large language models and AI search platforms — not just Google. Here is what it covers, how it differs from a traditional SEO audit, and how to act on what you find.

Paul Halfpenny Paul Halfpenny
Two computer screens illustrating a before-and-after transformation: the left screen shows a dark, unclear interface, while the right screen displays a bright, organized dashboard with financial data insights.
WordPress

Sitecore to WordPress: What to Expect from the Migration

Your Sitecore contract renewal is approaching and the numbers no longer add up. Before you commit to a migration, here is what actually happens when enterprise teams move from Sitecore to WordPress — the real costs, the content challenges, the SEO risks, and the decisions that separate smooth transitions from expensive false starts.

Paul Halfpenny Paul Halfpenny
Dashboard interface displaying task progress bars on the left and a web browser window with form fields on the right, set against a dark background.
WordPress

CMS Migration: The Complete Guide to Moving to WordPress

Every CMS migration is a sequence of decisions — about timing, scope, content, SEO, hosting, and launch strategy. Get any one of them wrong and the project stalls, costs escalate, or traffic disappears. This guide walks through each decision in order, with the frameworks and checklists we use when migrating enterprise sites to WordPress.

Paul Halfpenny Paul Halfpenny
Flowchart depicting user journey with three paths: Alerts, Sharing, and Invitation, each leading to detailed actions like Send Email and Share Link.
resources

Content Personalisation: From Segmentation to Real-Time Delivery

Content personalisation works when there's a clear line between your audience segments and the content that actually serves them. This guide covers the three layers of personalisation, how to build a segment-content map, and how delivery evolves from rule-based to real-time.

Paul Halfpenny Paul Halfpenny
Diagram illustrating various interconnected elements related to web development, including Internal Docs, Apps and Plugins, APIs & IDE, Ecosystem, Marketplace, and API Docs.
WordPress

Why We Build Open-Source WordPress Tools

We are a WordPress agency that builds plugins and gives them away for free. PersonalizeWP, Filter AI, Filter Abilities — all open source, all free. Here is why we do it, what we have learned, and why we think more agencies should follow.

Paul Halfpenny Paul Halfpenny
Illustration showing a digital interface with user profile, checklist, and task completion summary, highlighting project management elements.
AI

What Is Agentic Commerce and What Does It Mean for Your Business?

Agentic commerce is reshaping how customers discover and buy — with AI agents making decisions on their behalf. Here's what it means for your business and how to stay visible.

Paul Halfpenny Paul Halfpenny
Illustration of a dashboard interface with analytics. It includes charts and data points, displaying metrics such as engagement increase of 34%, leads up by 22%, and cost reduction of 18%.
AI

AI for E-commerce: How AI Is Changing Online Retail

Sixty-four per cent of UK consumers trust AI tools when shopping online. From how customers find products to how brands manage stock and serve personalised experiences, the mechanics of online retail have changed substantially. Here's what's actually happening and what it means for your brand.

Paul Halfpenny Paul Halfpenny
Timeline showing three stages of a project: research, email, and offer. The research phase includes a track title; the email phase highlights "Good evening, Sarah" with task completions; the offer phase presents a 30% discount.
resources

How Personalisation Drives Revenue in Hospitality and Travel

A personalised web experience turns browsers into bookers and one-time guests into repeat customers. This guide follows the guest journey from first search to post-stay loyalty, showing where personalisation directly increases revenue for hotels, travel operators, and hospitality brands.

Paul Halfpenny Paul Halfpenny
A user interface displaying a project dashboard with multiple tabs on the left and a flowchart connecting "Projects" and "Accounts" on the right, featuring labeled sections and progress indicators.
AI

How WordPress Sites Can Prepare for AI Search

WordPress already has most of what AI search platforms need. The problem is that most sites are one or two default configurations away from being invisible to every major AI crawler. This guide covers the specific settings, plugins, and structural changes that actually move the needle.

Paul Halfpenny Paul Halfpenny
Workflow management interface displaying user notifications, task checklist, and action buttons for goal completion.
AI

AI Shopping Assistants: What Brands Need to Know

Two-thirds of UK consumers are open to using AI shopping assistants. But being visible to them requires a different approach to structured data, entity authority, and product feeds — not just strong search rankings. Here's what brands need to understand and where to start.

Paul Halfpenny Paul Halfpenny
Three vibrant cards offer choices: "Read Review," "Block Action," and "Continue without 40% off," each indicating distinct user actions.
resources

Website Personalisation: The Complete Guide

Most businesses think personalisation means knowing someone's name. The reality is more structural — and considerably more valuable. This guide covers what website personalisation actually involves, how to segment your audience, what to change on your site, and how to build a programme that delivers measurable results.

Paul Halfpenny Paul Halfpenny
Flowchart illustrating WordPress site capabilities, highlighting built-in integration, user authentication, and open source features with checkmarks, emphasizing ease of setup and administration.
WordPress

WordPress Personalisation: How PersonalizeWP Compares

Your WordPress personalisation options range from enterprise DXP platforms costing six figures to free plugins you can install in two minutes. The right choice depends on what you actually need — not what vendors want to sell you. Here is an honest comparison, from the team that built PersonalizeWP.

Paul Halfpenny Paul Halfpenny
Four rectangular blocks with labels: "STANDARD," "BUILD," "EVERYWHERE," and "MANAGE," arranged from left to right, with the "EVERYWHERE" block prominently highlighted.
WordPress

How Much Does an Enterprise WordPress Website Cost in 2026?

The website development cost UK businesses face for enterprise WordPress ranges from £40,000 to £300,000 — but that range is useless without context. This article breaks down what actually drives the price, what each budget tier delivers, and how to stop comparing quotes that are measuring different things.

Paul Halfpenny Paul Halfpenny
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