Filter’s innovative WordPress plugin, PersonalizeWP, has earned Gold at the 2024 BIMA Awards and is transforming the way WordPress websites deliver personalised experiences.
The BIMA Awards, established in 1985, are one of the UK’s most prestigious honours in the digital and tech industries.
Hosted annually by the British Interactive Media Association (BIMA), the awards recognise groundbreaking innovation, creativity, and technological achievements that shape business, culture, and society.
With over 24 different categories spanning technology, creativity, and impact, the awards spotlight projects and organisations pushing boundaries in digital innovation, sustainability, and diversity.
We’re very proud of the fact that Filter won the Gold in the Digital Product Build category at the 2024 BIMA Awards last week and wanted to tell you more about PersonalizeWP and the reasons why we also think it’s a stand-out submission!
PersonalizeWP is here to fill a big gap in the WordPress world by bringing personalisation to websites—something WordPress doesn’t offer out of the box.
What started as a side project during the pandemic has grown into a revenue-generating tool, supported by the founders of Yoast SEO.
This plugin is truly innovative. With its user-friendly interface and smart algorithms, PersonalizeWP gives websites the ability to personalise content effortlessly.
It meets a growing demand for customised digital experiences and bridges the gap in the market. Its goals are ambitious but clear: improving user engagement, setting new standards in the industry, and helping businesses, big or small, grow.
Whether it’s cookie-less tracking, user segmentation, or built-in rules based on things like location, device type, or behaviour, this tool empowers everyone from small business owners to corporate giants. Plus, it works seamlessly with tools like Gravity Forms and WooCommerce, making it versatile and ready to fit into different workflows.
Our new eBook explores the power of Personalisation, guiding businesses on delivering tailored content to website visitors based on their interactions and browsing history.
One of the key criteria for the award entry is the consideration of sustainability and digital responsibility.
Sustainability is a core principle of the PersonalizeWP project, reflecting Filter’s commitment to creating environmentally responsible digital solutions. The development team implemented efficient coding practices and optimised resource usage to minimise the plugin’s digital footprint.
By reducing the need for generic, scattershot campaigns, the plugin helps businesses cut down on unnecessary digital clutter—what could be considered “digital waste.” This approach not only improves user experiences but also conserves resources by focusing on meaningful interactions rather than redundant or irrelevant content.
The team, led by Filter’s CTO Paul Halfpenny, consists of experienced developers, designers, and marketers who have collectively ensured the product’s quality and impact.
With its focus on innovation, sustainability, and measurable outcomes, PersonalizeWP represents a pioneering solution in website personalisation for the WordPress ecosystem.
In conclusion, winning the Gold Award at the 2024 BIMA Awards is a proud moment for Filter and a reflection of PersonalizeWP’s innovation and impact.
This achievement showcases the plugin’s ability to transform WordPress websites with personalised user experiences while staying committed to sustainability.
We’re excited for what’s next and look forward to continuing to help businesses deliver more meaningful digital interactions. Thank you to BIMA for recognising our work!
Client Services Director
Approachable and down to earth, Rachel has a history of building strong, trusted client relationships. She’s experienced in delivering digital solutions across a range of technologies and channels. Results-focused, she believes in always doing the right thing for your business.
How We Connected WordPress to AI Using the Abilities API and MCP
Our open-source Filter Abilities plugin uses the new WordPress Abilities API to give AI assistants direct access to your site. This unlocks conversational commands to manage content, audit SEO, and analyze visitor data, transforming how you interact with your digital platform.
Filter’s Co-Founders Selected as BIMA 100 Judges for 2026
We are proud our co-founders will judge the 2026 BIMA 100, celebrating the UK’s top digital talent. This reflects our commitment to the digital community and our deep expertise in engineering scalable digital platforms that deliver measurable, transformative business outcomes for our trusted client partners.
From St Pancras to Shoreditch: The Filter Winter Team Event
As a fully remote agency, the Filter team is spread across the UK and Europe, so when we get the chance to come together in person, we make sure it counts. Our latest team event brought us to London for a day that had everything: good food, great company, a genuine contribution to the community,...
