Top 10 Personalisation Plugins For WordPress

Discover the top 10 WordPress plugins for personalisation that empower website owners to deliver tailored experiences, boost conversions and drive engagement.


Personalisation has become an essential component for modern businesses, and incorporating it into websites is crucial. By offering tailored experiences, businesses can create deeper connections with their audience and achieve various benefits, such as increased engagement, higher conversions, and enhanced customer satisfaction.

However, it is important to note that personalisation is not currently included in the WordPress Core, making the integration of personalisation plugins all the more important for WordPress users.

Personalisation plugins are the not-so secret ingredients for creating captivating user experiences. These plugins empower website owners to deliver tailored content, recommendations and interactions that resonate with individual users.

With all of this in mind, we’ve created the ultimate list of our top 10 personalisation plugins for WordPress:

1. PersonalizeWP

We’re really proud of the progress our team have made with developing PersonalizeWP so it absolutely had to be number one on this list!

PersonalizeWP by Filter is a standout personalisation plugin, offering comprehensive capabilities that go beyond traditional plugins. It provides an all-in-one solution for tailored content delivery, user segmentation, and AI-driven personalisation. With PersonalizeWP, you can take your personalisation efforts to new heights.

Learn more about PersonalizeWP

2. WooCommerce Personalised Product Recommendations

Utilizing advanced machine learning algorithms, WooCommerce Personalised Product Recommendations offers personalised product suggestions based on user behavior and purchase history. This plugin is designed to boost conversions and increase sales by providing customers with tailored recommendations.

Read more about this plugin

3. Dynamic Content for Elementor

Dynamic Content for Elementor is a powerful plugin that seamlessly integrates with the popular Elementor page builder. It enables you to create dynamic and personalised content, ensuring a unique and tailored experience for each user.

Find out more about this plugin

Download the Marketer’s Guide to Personalisation

Introducing our new eBook, part of the Filter team’s Enterprise Series. This edition explores the power of Personalisation, guiding businesses on delivering tailored content to website visitors based on their interactions and browsing history.

4. WPForms

WPForms is a versatile form builder plugin that allows you to create interactive and personalised forms with conditional logic. This plugin simplifies the process of capturing user data and preferences, enabling you to provide a personalised experience from the very first interaction.

Read more about WPForms

5. Advanced Custom Fields

Advanced Custom Fields is a highly popular plugin that offers exceptional flexibility when it comes to personalising and organising your website’s content. With this plugin, you can easily create and manage custom fields, allowing you to tailor the content editing experience to your specific needs.

Find out more about this plugin

6. Nelio Content

Nelio Content is a robust and comprehensive WordPress plugin that plays a pivotal role in content personalisation strategies. With its advanced features and functionalities, it goes beyond traditional content management, offering valuable tools to optimise and personalise your content. One of its standout features is the intelligent suggestion of related posts, allowing you to provide tailored and relevant content recommendations to your readers.

Read more about Nelio Content

What can you do with WP-DXP?

The Filter team has developed WP-DXP, our personalisation plugin that simplifies the creation of highly personalised experiences. Compatible with the Gutenberg editor, WP-DXP offers a range of rules to selectively display or hide content blocks. To showcase its potential for your business, we’ve compiled 5 real-world use cases.

7. GeoTargeting Lite

GeoTargeting Lite is a powerful WordPress plugin that empowers you to take website personalisation to the next level by leveraging the visitor’s geolocation. With this plugin, you can dynamically customise and personalise your website content based on the location of your visitors. By tapping into the geolocation data, GeoTargeting Lite enables you to display location-specific offers, content, or messages, ensuring a truly personalised experience for each visitor.

Find out more about GeoTargeting Lite

8. WPML – WordPress Multilingual Plugin

For websites catering to a global audience, WPML is a powerful multilingual plugin that enables you to create personalised content in different languages. With tailored messaging, you can connect with your audience on a deeper level, regardless of their location or language preference.

Read more about this plugin

9. Hello Bar

Hello Bar is a popular plugin that lets you create personalised notification bars to engage users. From promoting special offers to delivering customised messages, this plugin serves as an effective tool for grabbing users’ attention and driving conversions.

Find out more about Hello Bar

10. YITH WooCommerce Wishlist

YITH WooCommerce Wishlist allows users to create personalised wish-lists, save favourite products, and receive personalised notifications and offers. By fostering customer loyalty and engagement, this plugin is a valuable asset for any WooCommerce-powered website.

Find out more about this plugin

Did you know, we’re a certified WooExpert?

That’s right, Filter is officially endorsed by WooCommerce as a silver level WooExpert. This partnership opportunity enables us to deliver consistently high-quality work and build world-class eCommerce solutions.


These top 10 personalisation plugins empower WordPress users to unleash the full potential of tailored experiences, driving engagement, conversions, and customer satisfaction.

With Filter’s WP-DXP leading the pack, website owners can seamlessly integrate targeted experiences into their WordPress sites, taking personalisation to new heights.

Whether you’re a business owner, marketer, or developer, these plugins offer invaluable tools to unlock the power of personalisation, providing a competitive edge in today’s digital landscape.

If you’d like some guidance on your next digital project, make sure to get in touch with our team today.

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