The best way to add Personalisation to your WordPress site experience with the Gutenberg Editor.


WP-DXP is a plugin that allows you to start using WordPress as a digital experience platform, adding personalisation and conditional rules to the content that your users see and can interact with.
WP-DXP allows content editors to compete with commercial enterprise platforms by personalising your WordPress pages to display relevant content to users on the website.

Rules out of the box

For quick and easy set up, you can choose to use predefined rules straight out of the box:

  • If a user is logged in or not
  • The user is, or is not, from a specific country
  • When a certain amount of time has passed
  • Purchasing a product from your WooCommerce Store
  • If they have completed a Ninja Form on your site
  • If they have completed a Gravity Form on your site

New vs returning visitor rules

You can now set rules to show or hide content based on whether a visitor is new to the site, or has returned having visited previously. Additionally, you can set the time period for a returning user, from 1 day to 30 days, allowing, for instance, a site to show offers to those coming back for a second time to convince them to make a purchase.

Device targeting rules

Choose to show/hide content based on the type of device a user is accessing the site on. For instance, show a different content block for users that are viewing the site on mobile than you do if they are viewing it in a desktop browser. Or perhaps show alternative content for iOS users than what you might show for Android users.

Time-based rules

If you want to show or hide content based on the time of day, the plugin allows you to choose from Morning, Afternoon, Evening or Nighttime, and for complete customisation, there is the option to set your own rules at an hourly level. For instance, this could allow a shop or restaurant to show different content when they are closed than during opening hours. 

Get Started with DXP and personalise your site

Installation is free, quick, and easy via the WordPress Plugin directory

Apply rules using Gutenberg

The Gutenberg Editor has transformed building pages, adding content and managing blocks.
With WP-DXP use the Gutenberg Editor, select which rules are used on each block and choose the action of whether to hide or display the block.

Cached Site Usage

The plugin now offers personalisation blocks for sites with caching in place.

You can show or hide blocks for each user, even when the page is fully cached.

Watch our lightning talk at WordCamp Europe 2022

This years conference took place in Portugal and featured a variety of excellent speakers from all over the globe, including our very own CTO, Paul Halfpenny.

Frequently asked questions

WP-DXP is a WordPress plugin designed to add personalisation features and options, and DXP is an acronym for Digital Experience Platform.

It follows similar principles to Enterprise platforms such as Episerver/Optimizely and Sitecore and works in conjunction with the Gutenberg block editor to provide a simple and clear pathway to this functionality for content authors and admins.
You can use WP-DXP to personalise content to your users, based on actions that they have taken, or criteria such as which countries they are accessing your site from.

We have included basic rules into the plugin to provide a starting point, and if you have plugins such as WooCommerce or Gravity Forms installed, you gain access to more.

Additionally, you can add your own rules, based on a set of conditions, and then apply those to any blocks you wish.

Available rules out of the box include the ability to show or hide blocks if:

  • The user is logged in or not

  • The user is, or is not, from a specific country

  • When a certain amount of time has passed

  • The user is new to the site or is returning

  • Users are using a mobile, tablet or desktop device

  • A user is visiting at a specific time or period of the day

  • If they have purchased a product from your WooCommerce Store

  • If they have completed a Ninja Form on your site

  • If they have completed a Gravity Form on your site

Once you have the plugin installed and activated, a WP-DXP option will appear in the Block Settings sidebar in the Gutenberg Editor when you are editing a block. Within this, you will be given the choice to choose a rule and determine an action if that rule is met.

For instance, you may wish to add a content block with a message that is only shown to the user if they come from a particular country, or if they have purchased a product from your store. Feel free to play around and let us know if you think what more we could add as default rules out of the box.
The actions you can take when a rule is met, are currently limited to Show or Hide a block. However, we will be adding new actions in a future release.

The plugin does not work with the Classic Block – which is due to be deprecated. You can use the Convert to Blocks feature to transform the Classic Block into independent Gutenberg blocks, which you can then use to take advantage of WP-DXP.
We will always have a free version of the plugin, but in the future, it is likely that we will add a Pro version which will offer additional features.

At this stage, we cannot tell you what these features will be or how much it will cost, but anything included in the Free version of the plugin will be free forever.

We have an internal roadmap that we are using to develop new features – including additional rules, A-B Testing, profile scoring features, and integration with other plugins and commercial platforms.
We will also be developing new conditions and pre-built rules and exploring how we can provide detailed reporting. If you have any suggestions on what we should consider adding, please feel free to get in touch using the details in the Support and Feedback section below.