The best way to add Personalisation to your WordPress site experience with the Gutenberg Editor.
WP-DXP is a plugin that allows you to start using WordPress as a digital experience platform, adding personalisation and conditional rules to the content that your users see and can interact with.
WP-DXP allows content editors to compete with commercial enterprise platforms by personalising your WordPress pages to display relevant content to users on the website.
For quick and easy set up, you can choose to use predefined rules straight out of the box:
Target content depending on where the visitor is accessing the website from.
Choose to show or hide content blocks to new or returning visitors, this could be used to offer a discount code to encourage a returning visitor to make a purchase.
Target users based on whether they are logged into the website or not.
Users can utilise this rule to target visitors coming from specific referral sources, such as Google or Facebook for example.
Show or hide content based on whether the visitor has made a purchase from your WooCommerce online store.
Choose to show/hide content to visitors based on whether they have completed a Gravity form or a Ninja form on your website.
Target content blocks towards visitors using a specific device. For example you could choose to show content relevant to iOS users when they are visiting your website.
Choose to show/hide content blocks during a particular date range or on specific dates/times, for example during a promotional sale period or to showcase opening hours.
This rule can be used to target query string information, usually found within the URL. This could be useful to target search terms and offer information/offers on a particular product or style.
Choose to show or hide content blocks depending on how long the visitor has been on the website/page.
Show or hide content based on the value of cookies within the page or website. This rule will be useful to target visitors who have shown an interest in a specific product.
Users can show/hide content depending on the visitors role in relation to the website.
The Gutenberg Editor has transformed building pages, adding content and managing blocks.
With WP-DXP use the Gutenberg Editor, select which rules are used on each block and choose the action of whether to hide or display the block.
The plugin now offers personalisation blocks for sites with caching in place.
You can show or hide blocks for each user, even when the page is fully cached.
This years conference took place in Portugal and featured a variety of excellent speakers from all over the globe, including our very own CTO, Paul Halfpenny.
We have an internal roadmap that we are using to develop new features – including additional rules, A-B Testing, profile scoring features, and integration with other plugins and commercial platforms.
We will also be developing new conditions and pre-built rules and exploring how we can provide detailed reporting. If you have any suggestions on what we should consider adding, please feel free to get in touch using the details in the Support and Feedback section below.