The best way to add Personalisation to your WordPress site experience with the Gutenberg Editor.
WP-DXP is a plugin that allows you to start using WordPress as a digital experience platform, adding personalisation and conditional rules to the content that your users see and can interact with.
WP-DXP allows content editors to compete with commercial enterprise platforms by personalising your WordPress pages to display relevant content to users on the website.
For quick and easy set up, you can choose to use predefined rules straight out of the box:
You can now set rules to show or hide content based on whether a visitor is new to the site, or has returned having visited previously. Additionally, you can set the time period for a returning user, from 1 day to 30 days, allowing, for instance, a site to show offers to those coming back for a second time to convince them to make a purchase.
Choose to show/hide content based on the type of device a user is accessing the site on. For instance, show a different content block for users that are viewing the site on mobile than you do if they are viewing it in a desktop browser. Or perhaps show alternative content for iOS users than what you might show for Android users.
If you want to show or hide content based on the time of day, the plugin allows you to choose from Morning, Afternoon, Evening or Nighttime, and for complete customisation, there is the option to set your own rules at an hourly level. For instance, this could allow a shop or restaurant to show different content when they are closed than during opening hours.
The Gutenberg Editor has transformed building pages, adding content and managing blocks.
With WP-DXP use the Gutenberg Editor, select which rules are used on each block and choose the action of whether to hide or display the block.
The plugin now offers personalisation blocks for sites with caching in place.
You can show or hide blocks for each user, even when the page is fully cached.
This years conference took place in Portugal and featured a variety of excellent speakers from all over the globe, including our very own CTO, Paul Halfpenny.
We have an internal roadmap that we are using to develop new features – including additional rules, A-B Testing, profile scoring features, and integration with other plugins and commercial platforms.
We will also be developing new conditions and pre-built rules and exploring how we can provide detailed reporting. If you have any suggestions on what we should consider adding, please feel free to get in touch using the details in the Support and Feedback section below.