The Marketers Guide To Web Accessibility


We’ve put together an extensive guide to help modern-day marketers adhere to accessibility guidelines and standards.

Is your website accessible?

Our smart eBook is part of a new Enterprise Series from the Filter team, designed to help you navigate the ever-changing business landscape.

This edition focuses on Accessibility and how requirements vary in relation to private and public sector organisations.

Accessibility is an important topic within the digital space, especially if you’re building or maintaining a website for your business – there are certain guidelines you should be adhering to.

Why should accessibility be a priority?

Over 14.6 million people in the UK have a registered disability.

If your website isn’t universally accessible, you could be alienating a large number of those people.

Improving your approach can make your website more universally accessible to anyone, helping you to reach a wider audience and build stronger customer loyalty. Accessibility can benefit a wide range of different people for a multitude of reasons.

Collaborative Knowledge

By downloading our newly published guide, you will learn more about the basic principles of accessibility and how to implement them within your business planning.

For this eBook, we have collaborated with industry experts Web Usability to provide a more in-depth examination and produce value-driving, actionable recommendations.

Web Usability provide user experience (UX) research and advice to help private, public and not-for-profit organisations optimise their digital services.

We will also be breaking down the requirements for both private and public sector enterprises, set out in the official Web Content Accessibility Guidelines – known as WCAG.

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