The Inside Out Community is the UK and Europe’s leading network of in-house creative leaders, bringing together professionals from brands like Waitrose, Gousto, UNICEF and Deliveroo.
As the community grew, its existing platform couldn’t keep up. It needed a more flexible, scalable and future-ready digital experience for both members and non-members. Filter was brought in to replatform and redesign the site from the ground up, delivering a user-focused solution to support continued growth.
Future-Proof Solutions: Replatforming The Inside Out Community
The Inside Out Community approached Filter with a clear goal: to future-proof their website and transform it into a platform that could support continued expansion, a growing membership base and a more intuitive user experience.
Originally built with Elementor, the site had become difficult to maintain and slow to load. As the community evolved, the platform needed to evolve too.
Filter replaced the Elementor build with a fully restructured WordPress site powered by the native Block Editor and WooCommerce, enabling flexible content management, scalable infrastructure and seamless user journeys for members and visitors alike.
Long-term digital partner
Future-proof digital platform to support membership growth
The original Elementor-built WordPress site couldn’t keep up with Inside Out’s growth. As content and contributors increased, performance declined, site management became inefficient and collaboration was difficult.
The team needed a scalable solution with a personalised members area, improved content categorisation and an integrated, accessible forum.
They also required a simpler way to manage subscriptions, events and job listings without compromising performance or usability.
Filter conducted a full site audit and rebuilt the platform using the WordPress Block Editor for improved flexibility and content management. We introduced categorised content, reusable blocks and layout tools to support collaboration, while WooCommerce handled memberships, subscriptions and ticketing.
The WooCommcer Events Calendar was used to deliver seamless events registration and a Discourse community-focused forum, with single sign-on replacing an external platform to improve engagement. We also added a job board with WP Job Manager, upgraded award submission forms, and integrated PersonalizeWP to deliver tailored content to specific users.
The new platform delivers a high-speed, personalised experience that reflects Inside Out’s creative and digital ambitions. Content is now easier to discover through the Watch, Read and Listen structure, and the integrated forum has already seen strong engagement.
Navigating the site is faster, resources are more accessible and the user experience is consistent across all devices.
Memberships, events and job listings are simpler to manage and the enhanced platform creates new value for both members and partners, supporting ongoing growth.
By replacing outdated infrastructure with a scalable, tailored WordPress solution, Filter delivered a site built for future innovation. With an integrated forum, improved UX and flexible content tools, the platform now supports Inside Out’s mission with clarity and purpose.
To support continuous improvement, in addition to exploring a dedicated app, we’re also introducing membership tiers, giving community members at different stages of their careers access to relevant content, and enabling the sale of rich content on demand to non-members.
We underestimated the role our website was going to play when we first launched the community, so having Filter on board as a trusted tech partner has been so valuable. We now have the right foundations for growth and to realise our vision.