Discover how we helped The Inside Out Community rebuild their membership platform from the ground up, reflecting their status as the leading creative community in the UK and Europe.
The Inside Out Community is a thriving digital platform that fosters connections and growth among in-house creative leaders.
The community welcomes creatives from a range of industries and offers curated resources, development opportunities, networking and much more. Its impressive membership includes well known organisations such as Gousto, Waitrose, UNICEF, Deliveroo and many others.
As the community’s audience and overall impact have been rapidly expanding in recent years, it was clear to our team that they needed a dynamic solution to sustain their accelerated growth, and cater to the needs of both members and non-members.
The Inside Out Community’s existing website had initially been built with Elementor, a widely-used WordPress page builder known for its design flexibility. However, while Elementor offered the freedom to create visually appealing webpages, it eventually posed several challenges. These challenges primarily concerned the website’s performance, its long-term sustainability and the ability to facilitate seamless collaborations among multiple contributors.
The website’s reliance on Elementor was not ideal for the organisation’s long-term goals and performance issues such as slow loading times began to impede user experience. Additionally, maintenance and scalability concerns emerged as the website grew in both content and complexity.
Recognising the need for a more streamlined and future-proof solution, The Inside Out Community started to re-evaluate their website’s foundation and explored alternative options.
We tackled the challenges faced by the Inside Out Community by applying our WordPress expertise and experience in moving sites away from Elementor.
We started by conducting an analysis of the existing website, where our team identified essential design elements and content. Drawing on our years of experience with WordPress, we restructured the website using the versatile block editor.
Additionally, we recognised the opportunity to enhance the website’s functionality by implementing WooCommerce, a renowned e-commerce platform. This strategic integration allowed us to efficiently support The Inside Out Community’s subscription and membership services while ensuring a cohesive and user-friendly digital experience.
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This approach not only addressed the challenge at hand but also unlocked numerous benefits of utilising the renowned block editor.
The newly reworked website will now benefit from:
As part of this project, the Filter team recognised the invaluable role that WooCommerce, a robust e-commerce platform, could play in helping to manage the Inside Out Community’s subscription and membership services.
Our effective integration of WooCommerce unlocked a world of new possibilities:
We underestimated the role our website was going to play when we first launched the community, so having Filter on board as a trusted tech partner has been so valuable.
We now have the right foundations for growth and to realise our vision, along with the very important peace of mind that we now have a trusted partner to support us at each stage of our growth journey.
Inside Out Community
Our collaboration with The Inside Out Community has resulted in a scalable, future-proof platform that supports both their current needs and future ambitions. The transition from Elementor to the WordPress block editor and WooCommerce improved site speed and refined the user experience, with a streamlined content management system and collaborative features optimised for long-term growth.
The new members area includes exclusive content, personalised user experiences and a cohesive forum, significantly enhancing how members engage with the platform. The site’s improved UX and simplified navigation make it easier for users to find content, connect with others, and enjoy the interface.
Our ongoing partnership continues to evolve, with phase two already in progress, focusing on expanding the job board and adding creative roles within member brands, laying the foundation for further innovation and global expansion.
With Filter’s expertise, The Inside Out Community seamlessly transitioned from Elementor to the WordPress Block Editor, integrating WooCommerce and PersonalizeWP to create a robust and scalable platform. The new site supports both members and non-members, offering a better user experience, personalised content and efficient event management.
This project has not only improved the online experience for the community but also contributed to The Inside Out Community’s position as a leading creative network in the UK and Europe. The positive feedback received from users affirms the significant improvements in navigating content and connecting with others through the new interface.
Our continuous collaboration will ensure further developments, such as the implementation of job boards and hyper-personalisation features, as we work together on future phases.
Our extensive experience includes collaborating with organisations like Tomorrow’s Guides and Empower Up, where we excelled in managing content-heavy sites and tailoring user experiences.
We’re proud to have partnered with The Inside Out Community and look forward to future collaborations. Read more about our partnership here.
