JD Wetherspoon - Careers Website Build

Introduction

Revitalising the JD Wetherspoon Careers Website for Enhanced Talent Acquisition

JD Wetherspoon partnered with Filter to transform its careers website into a modern platform that supports recruitment in a competitive landscape.

The company needed more than design updates. It was essential to build a site that performs on mobile, ranks well in search and tells the story of what it means to work at JD Wetherspoon.

The new site highlights career growth, employee benefits and personal stories, giving candidates a clear view of opportunities across the business.

Relationship Length

Long-term digital partner

Focus

Strengthening talent acquisition for a major UK hospitality brand

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Problem

Poor mobile experience and site performance
Complicated, non-mobile-friendly application process
Content didn’t accurately reflect the employer brand

Solution

Mobile-first site redesign to improve usability across all devices
Simplified job search and one-click apply
Added content on team stories, benefits and culture

Result

Faster site with improved mobile usability and SEO
Easy search and apply process on any device
Stronger positioning as a trusted employer

The Challenge

The previous JD Wetherspoon careers site was not mobile-responsive, making it difficult for candidates to browse opportunities or submit applications, a challenge that directly impacted recruitment.

Content failed to showcase the company’s strengths as an employer, while a confusing site structure and slow performance limited visibility and hindered scalability.

Together, these issues created friction for users and restricted the company’s ability to attract and engage talent effectively.

Our Approach

We collaborated with JD Wetherspoon to ensure the new careers site aligned closely with both candidate needs and the company’s hiring goals.

Built on WordPress, the platform is fully mobile-responsive, featuring intuitive job search, one-click applications, and clear messaging that highlights flexibility, growth opportunities, and career progression.

The site is enriched with authentic employee stories, helping candidates connect with the company culture and understand the real experiences of Wetherspoon staff.

Results

The new site delivers faster load times, seamless performance across all devices, and with strong Core Web Vitals.

It allows the marketing team easy, regular content updates, to prominently showcase the organisation’s vacancies and employee benefits, and provides JD Wetherspoon with a robust digital platform to attract, engage, and retain high-quality candidates.

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Why This Story Matters

This project was about more than upgrading a website, it was about helping JD Wetherspoon connect with people who want to build meaningful careers in hospitality.

The new platform makes it easier for candidates to understand the benefits of joining the team and see the opportunities available to them.

If your careers platform isn’t helping you attract the right people or tell your story effectively, we can help.