Case Study

Ennismore – Hotel Website Builds

Ennismore is one of the fastest-growing hospitality brands in the world, showcasing award-winning hotels with high-quality digital marketing experiences. They needed a WordPress development partner to build out a suite of hotel websites for new openings across the globe.

Hosted on the WordPress VIP platform for secure and scalable web experiences, the project required specific support from the Filter team to deliver their websites in multiple languages, with a focus on accessibility.

WordPress Accessibility-Focused Multilingual Hospitality

A woman smiles while holding a glass of champagne, seated at a table with another person. The setting features warm colors and stylish furnishings, creating a relaxed atmosphere for conversation and enjoyment.

Introduction

Accessible Hotel WordPress Website Development

Ennismore needed accessible, multilingual hotel websites for their global expansion while ensuring compliance with accessibility regulations. Filter was asked to build their SO/ hotels site, as well as their TRIBE hotels site.

Both combine compliance with striking imagery, immersive interactions, and a seamless user experience. Working in partnership with our accessibility agency partner, Web Usability, Filter developed WordPress websites that deliver inclusive experiences for all users.

Relationship Length

Project delivered in 2023

Focus

Creating accessible, multilingual hotel websites for global expansion

Visit The TRIBE Site

Problem

Needed an accessible, multilingual site for global expansion
Required consistent design across languages
Had to meet WCAG 2.1, Equality Act, and ADA standards

Solution

Built accessible, multilingual WordPress sites
Partnered with Web Usability for expert accessibility testing
Used automated and manual testing to ensure compliance

Result

Delivered accessible site for global, diverse users
Met key accessibility and legal requirements
Created scalable platform for future hotel launches

The Challenge

Ennismore’s in-house designs for the SO/ Hotels and TRIBE Hotels websites were bold and highly visual, combining motion, rich imagery, and interactive elements that needed to deliver seamlessly across devices while remaining fully accessible.

The key challenge was striking the right balance between these ambitious creative concepts and the demands of a fast, multilingual, and compliant platform.

Our Approach

Filter built and hosted the sites on WordPress VIP, ensuring scalability and reliability for a global audience.

To meet accessibility standards, including WCAG 2.1, the UK Equality Act, and the ADA, we collaborated closely with Web Usability to translate design ambitions into inclusive digital experiences.

This meant optimising visual elements for colour contrast, coding interactions to work with screen readers, and ensuring text remained accessible within dynamic layouts.

By doing so, we delivered websites that are as functional and inclusive as they are visually impactful.

Results

We delivered fully accessible websites for Ennismore’s brands, designed to work seamlessly for users across different languages and abilities.

By making every site easy to access, navigate, and understand, we not only ensured inclusivity but also supported Ennismore’s core goal of driving direct bookings across its global hotels.

Visit The SO/ Hotels Site

Why This Story Matters

This project demonstrates how accessibility and global reach can be achieved without compromising on design or user experience. For Ennismore, it meant creating websites that meet international accessibility standards while supporting rapid global expansion.

If your hospitality business needs accessible yet visual and engaging, multilingual websites, built to scale with your business growth, we can help deliver exactly that.