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News

Our news series and insight will keep you up to date with what we are up to at Filter, the technologies we are using and our network of agency friends that we collaborate with.

UK Digital Excellence Awards 2026 Finalist graphic. The text is displayed on a dark purple background featuring large, stylized yellow and teal arrows pointing in opposite directions.
Awards

Filter Shortlisted at the 2026 UK Digital Excellence Awards

Paul Halfpenny Paul Halfpenny
Two panels showing "BIMA100 Judge 2026" with grayscale portraits of Oliver Morrison and Paul Halfpenny on a blue background.
Awards

Filter’s Co-Founders Selected as BIMA 100 Judges for 2026

We are proud our co-founders will judge the 2026 BIMA 100, celebrating the UK’s top digital talent. This reflects our commitment to the digital community and our deep expertise in engineering scalable digital platforms that deliver measurable, transformative business outcomes for our trusted client partners.

Joy Clarkwin Joy Clarke
The Filter Team group photo
Events

From St Pancras to Shoreditch: The Filter Winter Team Event

Oliver Morrison Oliver Morrison
A two-panel image showing outdoor activities. The left panel shows two prize-winning horses in colourful gear. The right panel displays a hand pushing a stroller across an empty sports field.
Events

853 Miles to Alicante: How Filter Walked (and Rowed, and Cycled) for Great Ormond Street Hospital Charity

To mark a client's expansion, our team collectively walked, rowed, and cycled the 810-mile distance to Alicante. We surpassed our goal, covering 853 miles and raising vital funds for Great Ormond Street Hospital. This challenge shows our commitment to collaboration and achieving measurable, impactful outcomes.

Joy Clarkwin Joy Clarke
Logo of Great Ormond Street Hospital Charity with a cartoon baby face on a blue background.
News

Introducing Filter’s Annual Charity Partnership

We’re kicking off a new tradition at Filter, one that brings our remote team together to support a shared cause and make a meaningful difference.

Joy Clarkwin Joy Clarke
Check Grammar feature on the Filter AI plugin
News

Filter AI 1.5: AI-Powered Summaries, Grammar Checking, and More Control Over Your Content

Paul Halfpenny Paul Halfpenny
The Filter Team prepare to take part in an AI Battle at #WPLDN, December 2025
AI

Taking on the AI Build Battle at #WPLDN

Paul Halfpenny Paul Halfpenny
A group of people seated at tables in a modern office setting, attentively listening to a presentation displayed on a screen at the front of the room.
News

Inspiring the Next Generation: Filter Visits Highfield School Sixth Form

Paul Halfpenny Paul Halfpenny
WooCommerce product recommendations displayed on a computer screen. Three drink containers are highlighted.
AI

Why WooCommerce is Your Gateway to the Future of AI-Powered Shopping

WooCommerce offers a flexible entry into AI-powered "agentic commerce," where AI agents assist customers. WooCommerce's open architecture and protocols like ACP and MCP allow integration without platform migration. Optimising product data for AI discoverability is key. We help businesses prepare their WooCommerce stores for this future.

Joy Clarkwin Joy Clarke
Drum Awards Ceremony London 2025
Awards

Another Award for the Filter Team at the 2025 Drum Awards

We are delighted to have claimed the Digital Experience: Platform/Tech Partner of the Year Bronze Award at the 2025 Drum Awards.

Oliver Morrison Oliver Morrison
WP Engine Presentation
AI

The Speed Paradox: Rethinking Agency Value in an AI-Native World

The agencies that survive won't be the ones with the most AI tools. They'll be the ones who work out what humans should actually be doing when AI handles the execution.

Oliver Morrison Oliver Morrison
Two screens depict search results. One shows local furniture stores on a map and in a list. The other displays a general search results page.
AI

How to Optimise Your Content for AI Search: A Practical Guide

AI-powered search demands content structured for easy processing. Use clear titles, schema, lists, and Q&A formats. Write precisely, focusing on intent and context. Avoid text walls and hidden content. Filter AI tools help optimise alt text and FAQ schema. We help businesses get found.

Paul Halfpenny Paul Halfpenny
Person using a stylus on a tablet displaying a large check mark icon surrounded by service-related symbols.
News

The Hidden Advantage: How In-House QA Strengthens Every Filter Project

Joy Clarkwin Joy Clarke
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