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News

Our news series and insight will keep you up to date with what we are up to at Filter, the technologies we are using and our network of agency friends that we collaborate with.

A speaker presents at a conference in a large auditorium with a slide titled "The start of a new era: An Agentic Internet." The audience is seated, and stage lights illuminate the scene.
Events

WordCamp Europe 2025 Talk Highlights: Smarter Content and Better Communication

If you work with content, clients, or tech teams, this one’s for you. At WordCamp Europe 2025, I took away two game-changing ideas about how we write and how we work

Rachel Berry
A webpage displays a recommendation for fitness smartwatches compatible with Android. Three models are shown: Garmin Venu 3, Amazfit Cheetah R, and Garmin Venu 3 Plus. Each watch is highlighted with its features and availability status. A "Recommended" badge appears at the top.
AI

Why Brands Must Prioritise GEO in an AI-Driven Shopping Landscape

As AI reshapes how consumers shop, from search to seamless recommendations, brands must pivot to Generative Engine Optimisation (GEO) or risk disappearing from the digital shelf.

Paul Halfpenny
A computer screen displays the ChatGPT interface with a web browser layout. On the left, the ChatGPT logo is visible. The interface shows a list and images of buildings, indicating a conversation or query related to architecture or real estate.
AI

Hotel Content Optimisation for AI: Why Your Digital Strategy Must Evolve in 2025

As AI tools like ChatGPT and Gemini revolutionise how travellers plan their trips, hotel brands must rethink their content strategies or risk disappearing from the conversation.

Paul Halfpenny
An interface screen displays options for rewriting, expanding, condensing, summarizing, and changing the tone of text. The highlighted section shows "rewrite." A hand cursor hovers over the drop-down menu. The background is a gradient of light green to blue.
News

Introducing Filter AI: Our Free WordPress Plugin for AI-Powered Content Creation

Say hello to Filter AI - our powerful (and free!) WordPress plugin that puts the full potential of AI content creation right at your fingertips.

Paul Halfpenny
Split image with a man presenting on the left, holding a microphone, and a woman smiling on the right. Centrally, a white box features the hashtag "#WPLDN" in bold black lettering.
News

WordPress, Pizza and Great People: Allie Tupper’s Evening at WP London

Find out how Allie Tupper is helping shape the WordPress community, one meetup at a time.

Joy Clarke
Two people against a brick backdrop, with the words "FILTER" and "BIMA" accompanied by a red geometric design on a black background.
News

Rachel Berry and Oliver Morrison Drive BIMA’s Impact Across the UK

Exciting things are happening at Filter as our team takes on new industry roles - find out how we’re strengthening our impact with BIMA.

Joy Clarke
Logo featuring "FILTER" and "VWO" with an 'x' in between on a light, wavy background.
News

Elevating Digital Optimisation with VWO

Find out how our new partnership with VWO will enable us to deliver more personalised, data-driven digital experiences for our clients.

Joy Clarke
The image depicts a colorful sales funnel with coins, a rocket, paper airplane, and icons for charts, a target, people, and gears, representing marketing and business growth concepts against a blue background.
News

What is Conversion Rate Optimisation?

In this article, we discuss what Conversion Rate Optimisation is and why it’s a crucial part of digital marketing.

Char Bryce
WordPress logo in front of a gradient background, featuring a circle with "6.7" beside it, indicating a version update.
News

What WordPress 6.7 Means for Your Website

Uncover how WordPress 6.7's new features can enhance your website and how Filter can help you make the most of them.

Joy Clarke
Text graphic featuring "BIMA Awards Winner 2024" in red and white on a black background. A red geometric shape is in the upper left corner, with the hashtag "#BIMAAwards" in the lower right.
News

A Prestigious Win for Filter at the 2024 BIMA Awards

Filter’s innovative WordPress plugin, PersonalizeWP, has earned Gold at the 2024 BIMA Awards and is transforming the way WordPress websites deliver personalised experiences.

Rachel Berry
A group of five people sit together in a living room, smiling and laughing. They appear relaxed and engaged, creating a warm and friendly atmosphere.
News

Joining the Team at Filter – My Experience So Far

At Filter, we’re thrilled to welcome new talent. In this article, Fergus McGloin reflects on his first few months, sharing his experience of joining our team and tackling exciting challenges.

Fergus McGloin
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News

Championing Gender Diversity in WordPress: A Call for Change

Gender diversity in tech is not just a moral obligation, it’s a business imperative – Rachel Berry, Head of Client Services at Filter, shares how our agency is leading the charge in fostering an inclusive WordPress community and why it matters now more than ever.

Rachel Berry
A smiling couple sits at a table, looking at a laptop screen together. They both appear engaged and happy. The background is a cozy, modern room. A "personalize" logo with a stylized "W" is visible in the upper-right corner.
News

Elevating WordPress with Personalisation: Bringing Advanced Customer Experiences

Want to transform your WordPress site with advanced, personalised customer experiences? Discover how PersonalizeWP bridges the gap between simplicity and powerful personalisation.

Oliver Morrison
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