Co-Founder and CEO of Filter Digital
At Filter we combine our expertise with technologies to enable the businesses we work with to thrive in the connected world.
Can you tell us about your career background and how you got to the position you are in today?
My first job was in Advertising with Grey Worldwide, predominantly delivering TV, Press & Radio campaigns. The next significant career step took me to Evolving Media, working as Account Director, where we set about creating incredible software applications.
In hindsight, we were years in advance of market maturity. An opportunity then presented itself to co-create a full-service digital Agency, which within a few years we had grown to 40 staff delivering projects for clients such as Virgin Active, Vodafone and Royal Caribbean Cruises.
After 7 successful years, realising the marketing landscape was changing, I decided to set up a new agency with Paul Halfpenny, and so Filter Digital was born.
Our pursuit to equip our clients with the best digital knowledge and technology to operate market-leading digital functions.
What or who inspired you to achieve the success you have had?
I’ve always been conscientious and hardworking, with an ingrained need to avoid failure as opposed to a burning desire to achieve.
It’s always kept me grounded and appreciative of the long-lasting relationships that we create as a business.
Providing for my family, giving them stability and opportunities is my new inspiration.
What’s the best part of your job?
I like the autonomy of being able to make decisions and the control of influencing Filter’s destiny.
I also enjoy seeing the team at 9 am for our daily stand-ups, the conversation varies, and we cover all sorts of random topics.
It’s been invaluable to all of us for so many months now.
What are your interests outside of work?
Loads of things – there’s so much to be interested in. I enjoy cooking, am interested in wine/whisky, love watching sport (though not at the expense of family time) and have a passion for a wide range of music.
I am at my happiest cooking in the kitchen, with a glass of red wine and 5 Live playing on the radio (I need to get out more).
What are the little things that annoy you in the workplace?
General poor etiquette, though fortunately, I have the freedom to choose who I work with.I also get irritated by poorly presented work and bad timekeeping, it’s such a reflection on how much people care.
What are you watching on TV?
We’ve managed to watch a fair amount of TV with longer evenings as a result of less travel. Highlights include The Last Dance, The Queen’s Gambit, The Crown, Queen of the South, Bloodline, Ozark…
What three people, living or dead, would you invite to dinner?
I would invite only my Mum.
How do you celebrate success?
I don’t pause to celebrate success, maybe a glass of wine and a takeaway! I guess I am looking ahead, and you are only as good as your last performance and we have to perform every day, right?
What career advice would you give your younger self?
Do your research, understand the market, listen to others and build your connections. Focus on what makes you thrive.
Work within your area of expertise and bring in others who can fill the skills gaps as you can’t do it all. Lastly, you have to be willing to put in the hard work, as it’s a long game.
We’re always open to meeting new connections, so if you are an agency owner or senior leader within an agency please do get in touch.