The Filter team watch, listen and learn from this year’s virtual WordCamp Europe.
WordCamp is a conference that focuses on everything WordPress. Designed and organised by the WordPress community, these events have become a key date in the diary for our team.
The 8th annual WordCamp Europe 2020 Online took place earlier this month with a virtual Contributor Day followed by two half days of live-streamed talks and workshops.
The virtual conference had almost 9,000 attendees from 140 countries tuning in, which is a testament to the communities continuing interest and appetite to learn more. Core developers to casual users logged on to listen to a series of lightning talks, Q&A sessions and keynote talks.
A multitude of topics were covered including ‘PHP: a glimpse into the future’, covering the symbiotic relationship of WordPress and PHP, where the proliferation of one benefits the other and vice versa.
Other notable topics comprised ‘Opportunities, scaling and customising WooCommerce’, ‘Nine ways to make WordPress better with AI’, to ‘WordPress Performance Trends’.
Matt Wullenweg, the WordPress creator, also hosted a unique and insightful conversation which included a demo of what’s coming up with the WordPress 5.5 release.
The team at Filter joined many of the sessions throughout the weekend, with CTO Paul Halfpenny specifically valuing the opportunity to hear from other WordPress developers, learning more about what’s new, in development and the platform challenges that are being overcome.
WordPress, released in 2003 is now the most dominant content management system on the market, evolving thanks to the active WordPress community. We value WordPress because almost all the functionality that you need is readily available or can be added through a custom theme or custom plug-in.
CEO & Founder
An experienced business and digital leader, Olly has an extensive track record of working to develop businesses through smart strategic thinking. With a strong reputation for providing outstanding solutions, he’s an advocate for exacting standards and focusing on performance outcomes.
Talks I’m Most Looking Forward to at WordCamp Europe 2026
Four sessions at WCEU 2026 that every marketer and agency owner should have on their radar. In a few weeks, some of the Filter team will be heading to Kraków, Poland for WordCamp Europe 2026. It’s the largest WordPress conference in the world, 3,000+ attendees, 49 sessions and workshops, speakers from six continents. This year’s...
How We Connected WordPress to AI Using the Abilities API and MCP
Our open-source Filter Abilities plugin uses the new WordPress Abilities API to give AI assistants direct access to your site. This unlocks conversational commands to manage content, audit SEO, and analyze visitor data, transforming how you interact with your digital platform.
