Introducing Filter AI: Our Free WordPress Plugin for AI-Powered Content Creation

Say hello to Filter AI – our powerful (and free!) WordPress plugin that puts the full potential of AI content creation right at your fingertips.

A digital interface featuring text options like "Rewrite," "Expand," "Condense," and "Summarize." A cursor hovers over "Rewrite" in a dropdown menu, highlighting the functionality to easily generate, rewrite, and change text tone. The background is a gradient from light blue to green. An interface screen displays options for rewriting, expanding, condensing, summarizing, and changing the tone of text. The highlighted section shows "rewrite." A hand cursor hovers over the drop-down menu. The background is a gradient of light green to blue.

We’re excited to announce Filter AI, our new WordPress plugin that brings the power of the leading AI platforms directly into your content workflow.

Built on the foundation of Felix Arntz’s excellent AI Services plugin, Filter AI makes it simple for content teams to harness AI for everyday content tasks.

What Can Filter AI Do?

Our plugin integrates seamlessly with WordPress to help content admins:

  • Generate ALT text for images (including bulk generation for existing media libraries)
  • Create engaging post excerpts that capture the essence of your content
  • Craft compelling post titles that improve click-through rates
  • Suggest relevant post tags for better content organisation
  • Edit block text with AI-powered tools to rewrite, expand, condense or adjust tone
  • Write product descriptions for WooCommerce stores

Built for Flexibility and Control

The plugin is completely free to use, and you bring your own API key from any AI platform supported by AI Services (such as OpenAI, Anthropic or Gemini).

This approach gives you complete control over your AI usage and spending, allowing you to set budgets and limits that work for your organisation.

Even better, Filter AI lets you customise the AI prompts for each generation tool. Want your ALT text to follow specific brand guidelines? Need content that matches your unique tone of voice? Simply adjust the prompts to match your requirements.

A screenshot of a webpage showing an image upload interface. A "Generate Alt Text" button is highlighted, indicating a feature to create alternative text for accessibility. The screen displays image details like upload date, file size, and dimensions.

Join Our Waitlist

From writing titles to rewriting paragraphs, Filter AI takes care of the busy work – so you can focus on the big ideas.

We’re launching soon, but you can get it early if you join our waitlist. Be among the first to try Filter AI by signing up and we’ll let you know as soon as we go into beta.

Part of Our Broader AI Initiative

Filter AI represents just one facet of our expanding work with artificial intelligence and large language models.

As a digital agency, we’re deeply invested in helping businesses leverage AI effectively. We’ve been developing custom chat clients for enterprises, creating advanced scheduling algorithms for the hospitality sector, and integrating AI capabilities into our PersonalizeWP platform to deliver even more sophisticated personalisation options.

Our approach to AI focuses on practical, implementable solutions that solve real business challenges – and Filter AI embodies this philosophy perfectly. By making AI accessible within the familiar WordPress environment, we’re helping content teams work more efficiently without sacrificing quality or control.

Get Started with Filter AI

Ready to bring AI-powered content creation to your WordPress site? Sign up for early access to Filter AI and discover how using AI can transform your content workflow.

Paul Halfpenny

CTO & Founder

Having worked in agencies since he left university, Paul drives both the technical output at Filter, as well as being responsible for planning. His key strengths are quickly understanding client briefs and being able to communicate complex solutions in a clear and simple manner.

Get in Touch

Want to explore how AI can enhance your digital presence? Get in touch to discuss your project.

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