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Paul Halfpenny
CTO, Filter

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A person with short gray hair and a beard is smiling, standing in front of a brick wall. They are wearing a checkered shirt.
Paul Halfpenny
CTO, Filter

Find out more about Filter products

Take a closer look at the products built by Filter. Follow the links below to explore PersonalizeWP, Brand Auditor and Filter AI.

Image of a digital interface with text promoting community events. It shows personalization options for visitors and highlights the "BIMA Awards Winner 2024" for Digital Product Build. Features the WordPress logo and a group of people in conversation.

From targeted promotions to tailored user experiences, PersonalizeWP allows businesses to deliver the right message to the right audience at the right time – all within WordPress.

Get started with PersonalizeWP
Image of a digital dashboard from Brand Auditor by Filter, showcasing tools for tracking brand mentions, citations, and recommendations in AI search, with visual icons of Google AI, ChatGPT, and others.

Brand Auditor queries live AI platforms with your keywords, tracks whether you are mentioned and checks if your content is cited, and benchmarks you against yout competitors.

Run a free AI audit
A laptop displaying an AI image generator interface with coffee cup examples. A blue circular overlay shows "Generating AI Images" text, highlighting this WordPress tool for creating custom visuals.

From SEO titles and product descriptions to images and ALT text, Filter AI streamlines content creation in WordPress, helping you publish faster, stay on-brand, and optimise for search.

Begin using Filter AI

Digital Essentials

Explore our free downloadable guides on essential digital topics

Guide to AI and WordPress
AI

Guide to AI and WordPress

Download our practical guide to AI and WordPress, covering the new Abilities API, MCP Adapter and AI Client in core, plus how to prepare your platform for the agentic web.

Paul Halfpenny Paul Halfpenny
1 min read
Guide to Schema and Structured Data
AI

Guide to Schema and Structured Data

Our guide shows digital leaders and development teams how structured data earns AI citations now that systems like ChatGPT and AI Overviews, not rich results, decide visibility.

Paul Halfpenny Paul Halfpenny
1 min read
Digital essentials guide titled "The Marketer's Guide to WooCommerce" by Filter and Barn2. The image shows a layout of pages with text and graphics, featuring sections on marketing strategies, digital tools, and WooCommerce tips.
Digital Essentials Series

Guide to WooCommerce

Our most recent guide is the latest instalment in our series of eBooks, dedicated to essential digital topics. This edition is focused on e-commerce and explores why WooCommerce could be the ideal platform for your business.

Joy Clarkwin Joy Clarke
1 min read
A collage of digital pages titled "The Marketer’s Guide to Web Security" by FILTER and VIP. It features a mix of text and images, including sections on web security essentials and a laptop workspace. The layout highlights key information for marketers.
Digital Essentials Series

Guide to Web Security

Our Marketer’s Guide to Web Security, created with WordPress VIP, delivers actionable insights to protect your digital platform without compromising performance.

Joy Clarkwin Joy Clarke
1 min read
Digital brochure titled "The Marketer’s Guide to Sustainability" by Filter and Kanopi, featuring colorful pages with text and images related to sustainable marketing practices.
Digital Essentials Series

Guide to Sustainability

Many businesses don’t realise the environmental impact their online presence can have. If you’re unsure how to accurately measure your website’s carbon output, our newly launched Enterprise Series guide is here to help.

Joy Clarkwin Joy Clarke
1 min read
Cover image of "The Marketer’s Guide to Website Performance," showcasing multiple pages with colorful designs and text blocks. Logos of Filter and WP Engine are displayed.
Digital Essentials Series

Guide to Website Performance

Download our Marketers Guide to Website Performance, co-authored with WP Engine. We detail how to optimize your scalable digital platform to improve user experience and increase conversions.

Joy Clarkwin Joy Clarke
1 min read
Take a look at all of our resource articles